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Sweaty Betty x Movemeant Foundation

posted on Friday, 29th September 2017 | find under Fitness
At Sweaty Betty we are excited to announce that we've teamed up with Movemeant Foundation on a mission to help promote body confidence through fitness. This October, to mark Breast Cancer Awareness Month, we will be donating $1 from every sports bra sold to Movemeant Foundation. Find out more about them below. 

sweaty betty movemeant foundation
Model wears the Ultra Run Bra and Power Leggings

Who are Movemeant Foundation?

Movemeant Foundation is a charity on a mission to empower women to feel confident about their bodies by using fitness and physical movement as a way to build self-worth and positive body image. Founded by senior Soul Cycle instructor, Jenny Gaithor after she was tired of being bombarded with images of so-called 'perfection' on Instagram. Movemeant aims to offer self-confidence building tools, resources and experiences where fitness and physical movement play a central role. 

What do they do?

Research has found that by middle school, 40-70 percent of girls are dissatisfied with two or more parts of their body, and body satisfaction hits rock bottom between the ages of 12 and 15. To compound body dissatisfaction, 51.7% of women reported no participation in any physical activity.

Aiming to counter this, Movemeant Foundation addresses these issues with large scale 'Dare to Bare' events and grants to schools, communities and other non-profit organizations—providing women across the country with opportunities to move in ways they never thought possible. Now in multiple middle schools, the Movemeant Curriculum offers career and mentor opportunities for women to facilitate conversations with young girls to foster the many ways we can feel about our bodies beyond appearance. 

dare to bare 1

What is Dare to Bare?

Did you see hundreds of women sweating it out in their Sweaty Betty sports bras last autumn? Introducing 'Dare To Bare'Movemeant Foundation's flagship outdoor charity fitness event and the largest body-positive event in the US, supported by Sweaty Betty. Occurring twice a year, in Marina, San Francisco and Union Square Park, New York,  you’ll find thousands participating in a series of fitness classes with a  twist in their Sweaty Betty sports bras.

Why have we teamed up?

'Sweaty Betty is all about making women feel amazing and as a Mum of two daughters, I find it so empowering to see Jenny and her team working to increase female self-confidence, so I can't wait to help drive the message even further.' says Sweaty Betty's Founder and Creative Director Tamara. 'We have loved working with them on their annual Dare to Bare events, in San Francisco in May we raised over $146K, so we wanted to continue the momentum.'

What's to come?

After Dare to Bare New York in Union Square on October, 1 2017, where you will all be sweating it out in your sports bras, we will be donating $1 from every sports bra sold in October 2017 to Movemeant Foundation to help further their body confidence mission. 

Find out more about Movemeant Foundation here and keep an eye out for more exciting events this year. Discover our full range of sports bras and get ready to #stopthedrop and find the perfect bra here.
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