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Sweaty Betty New York is here!

posted on Wednesday, 28th August 2013 | find under Fitness
The fitting rooms are ready, the mannequins are dressed in their finest fashion-forward fit gear and the front door says OPEN; Sweaty Betty New York has arrived!

Following months of planning, hours of inspiration quests and days of pure hard work, Sweaty Betty’s flagship USA store is ready and raring to go. Located in the heart of the fashion district, the Sweaty Betty SoHo boutique will bring beautiful and technical British-designed activewear to downtown Manhattan.

It was one afternoon sitting in Mercer Street Kitchen that inspired Tamara, Founder and Creative Director to open a boutique in SoHo. “We were watching New York’s beautiful women walking by – and that was when we knew Sweaty Betty belonged at the heart of New York’s fashion district.”

“I have always admired the enthusiasm for fitness we see in the USA and the way it is so well integrated into everyday lifestyle. And now with the first of our Sweaty Betty boutiques opening in SoHo, New York and the second to follow in Greenwich, Connecticut in September, we get to bring our signature British fitness style to the US whilst helping women achieve their fitness goals.”

With the design for our flagship USA store taking inspiration from the dramatic lighting and glamour of New York dance studios, the SoHo boutique provides the perfect stage on which to launch not only our AW13 Dance Statement collection but also Sweaty Betty’s annual Get Fit 4 Free campaign. A month long fitness scheme, bringing the latest in fitness trends free to customers in-store, this year’s campaign, Frame Rave will turn boutiques into sweaty raves with Frame Rave, a high-intensity 45-minute workout inspired by 80s rave culture, complete with glowsticks and an exclusive playlist. Find out more about Get Fit 4 Free here..

With some of the longest standing Sweaty Betty staff having packed their bags and relocated to the states our team have in-depth product knowledge and are on hand to offer advice by activity. Personal and informed fitting services are available for bras and running shoes, truly making our first ever USA boutique a one-stop shop for all sporting needs.

Visit our first ever New York boutique from Wednesday 28th August. Sweaty Betty SoHo will be open from 11AM-7PM Monday through Saturday and from 12PM-6PM on Sundays.

Miami Anyone?
By Dory - 15th January 2014
So glad you're in the US. I will definitely visit the next time I'm in NYC, but please, please, please open more stores fast!!! Miami is full of fitness enthusiasts who would Love Sweaty Betty... :-)
By Lindsey - 11th September 2013
Hello! My name is Lindsey and I am a student at the Fashion Institute of Technology in New York City and I was wondering if you had any internships for the Spring or Summer of this year. If you could get back to me that would be great! Thanks so much & have a great day!
Welcome To Nyc!
By Katharine - 30th August 2013
I'm so happy Sweaty Betty has opened in New York. I'm a Yoga Teacher in Brooklyn and couldn't be happier with the beautiful store, perfect location and the two new outfits I found at SB yesterday!
By Fiona - 29th August 2013
Great! This is wonderful news for the US market. I'm British but when we visit New York we stay in Crosby Street and this is a 2 minute walk to Mercer Street and the new store. I will never be without my fix for Sweaty Betty when in New York now. Congratulations and I look forward to meeting the staff in the near future.
Pilates Instructor
By Scott Shields-Greenberg - 29th August 2013
Hi I am a female don't let my name fool you. Anyway, I am so glad you opened in New York. When I visit my daughter I'll be there. However, I live in Las Vegas, Nevada so I hope you open here or in Los Angeles very soon. We need you on the west coast as well. Thanks
By Anonymous - 28th August 2013
Yay! You are in the States! Now you just have to come to San Francisco. I love your clothes.
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