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Sweaty Betty Collection Spring Summer 2011

posted on Friday, 15th October 2010 | find under Fashion
Sweaty Betty Spring/ Summer 2011 references the sober sophistication of the 1930's amidst an underlying provocative tone...  Sweaty Betty Spring/ Summer 2011 references the sober sophistication of the 1930's amidst an underlying provocative tone.

Taking the lead from British escapes to the seaside reminiscent of this era, the colour palette reflects the British landscape, showing muted beiges, greys, mints and silvers of the sea clashed with an array of neon apricot and fluoro pink. Neon brights provide a Sweaty Betty signature injecting visual highlights like buoys at sea.

Inspiration includes Atonement. Cowes week, Pineapple Dance Studios, and Blenheim Palace Triathlons. From observation through to participation- this fusion of style and performance are integral to the garment. 1930's references are evident with intricate pleating, puff sleeves and wide legs progressing to an overt femininity with spaghetti straps, low plunging backs and lace, reminiscent of late 30's fashion. Delicate detailing is juxtaposed with technical fabrics and attention to end use. High performance styles ensure relevance to sport with stand out seamless innovation, compression technology and seriously functional fabrics. 

Sweaty Betty fabrics are delicate and silk like to handle enveloping and enhancing the female form. Performance is achieved through the development of fabrics that fulfil the technical purpose, specific to it's end use Spring/ Summer 2011 highlights include the use of Yogatech Bamboo fabric. Bamboo fabric is regenerated fibre made from bamboo providing an alternative to man made fabrics with an incredibly soft feel and natural antibacterial qualities. This season Sweattech champions compression technology providing maximum muscle support and recovery through the placement of anatomically considered panelling. Compression detailing reduces muscle vibration conserving vital energy promoting an efficient workout.

For SS11, Sweaty Betty focuses on:

''The Beauty and austerity of the great British seaside in the summertime, Inspired by 1930's apparent primness yet unexpected sexiness. Sweaty Betty's activewear this season evokes British nostalgia from this era.''  
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