Meet the Velocity Run Jacket
posted on Friday, 9th August 2013 | find under Fashion
Meet the Velocity Run Jacket – our first high visibility, shower-proof jacket. With an eye-popping colour and an ultra lightweight, water-resistant fabric, it’s our favourite for all-weather running. Julia, the jacket's designer, gives us the reasons why it’s our hero – and what inspired her design.
High visibility is a priority in daytime, when reflective technology isn’t as useful as too much light washes it out. During the day, you want a bright colour that people notice. Reflectivity becomes important as your run takes you into nighttime. The Velocity has the bright colour and 360° reflective detailing, including seamlines and reflective logos, that make it stand out at any time of day or night.
The seamlines are strategically placed following feminine design lines – we call them princess seams – and they create a really flattering silhouette. The hood folds away so you can use it when you need to and put it away when you don’t. The cuffs have signature thumbholes to keep the sleeves from riding up, so you don’t have to continually adjust them, and there are adjustable drawcords at the hem and the hood to keep it all in place.
The fabric is our most lightweight, giving the jacket a barely-there feel. There’s mesh panelling throughout the high-sweat areas and a ventilation flap at the back to make it even more breathable. It’s also shower-proof with a dropped back hem so there’s more coverage if it happens to rain while you’re outside.
You can read more about the inspiration behind the Velocity Run Jacket and see it in action on our heroes page.