blog Tue, 28 Jun 2016 00:00:00 +0000 en hourly 1 Sweaty Betty's guide to Wimbledon /blog/sweaty-bettys-guide-to-wimbledon/ /blog/sweaty-bettys-guide-to-wimbledon/#comments Mon, 27 Jun 2016 00:00:00 +0000 Sweaty Betty /blog/sweaty-bettys-guide-to-wimbledon/ new tennis collection we’ve compiled who to watch, what to wear and our favourite iconic moment.

Who to watch: Johanna Konta

johanna konta to watch at wimbledon
Image courtesy of British Tennis

Move over Serena Williams, there’s a new player in town. Having become the first British player since 1984 to be seeded and gain access to the prestigious Wimbledon ladies locker room, Johanna Konta caught our eye after reaching the Australian Open semi-finals. Born to Hungarian parents, she became a British citizen four years ago and has been climbing up the ranks ever since. Having told the BBC she aims to play ‘some seriously great matches’, we can’t wait to see her on court.

What to eat

sweaty betty wimbledon

Pimms and strawberries and cream in vast quantities. For once this is not a stereotype.

What to wear

what to wear to wimbledon
Model Karol wears the Tournament Cropped Top and Advantage Tennis Skort

Wimbledon famously only allows players to wear head to toe white. So play like you’re on centre court in the Ace Tennis Polo or Championship Tennis Tunic with the Match Play Tennis Skorts for an umpire-approved look. If all-white isn’t quite your thing, add a pop of fierce florals in the Volley Tennis Dress.

Heading to watch a match? Take your style cues from the court in cream and optic white, with an Ace Tennis Polo added to the mix to show solidarity. Not gracing the Royal Box? If you’re headed to Murray Mount, layers will be necessary, so wear the Norte Luxe Sweat over jeans for tennis-inspired style, or if all else fails add the Lagoa Poncho, it’s waterproof with extra pockets if the heavens open.

Wimbledon Icon: Suzanne Lenglen

suzanne lenglen wimbledon

The first woman to play tennis without a corset, this French rebel won Wimbledon six times from 1919 to 1925. Known as The Goddess who famously drank cognac on court, this trailblazer transformed the women's game from a gentle housewives' pastime into a sport where the men, begrudgingly, had to take a back seat.

Where to watch it

murray mount 2016
Spectators on Murray Mount

If ticket prices and long queues have put you off heading to the tournament itself, get in the spirit without SW19’s crowds at an outdoor screen. Londoners head to Bluebird in Chelsea or Kings Cross’ Strawberries and Screen, while Manchester’s The Big Screen, Liverpool’s Tennis Plaza and Leeds’ Millennium Square are among a wealth of national locations. Just don’t forget the Pimms.

And finally… Our favourite iconic moment: Murray wins 2013

Despite the fact we are usually all about girl power, the moment Andy Murray ended Britain’s 77 year wait for a mens champion didn’t leave a dry eye in the house. After beating Novak Djokovic in straight-sets, the atmosphere around the country was like Murray on this day - unbeatable.

Inspired to pick up your racquet? Achieve match point style in the new Sweaty Betty tennis collection.]]>
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The secret to flatter abs /blog/the-secret-to-flatter-abs/ /blog/the-secret-to-flatter-abs/#comments Fri, 17 Jun 2016 00:00:00 +0000 Sweaty Betty /blog/the-secret-to-flatter-abs/
Nikki Urwin and Hank, Notting Hill

how to get abs of steel
Nikki wears the Bakasana Top and Urdhva Reversible Leggings

1. Come into a strong plank position. Remember to engage your abdominals thinking of a long spine, tucking your tail, drawing pubic bone towards the nose.

2. Spread your hands wide and place your shoulder directly over your wrists. Feel yourself lift from the space between your shoulders and back of your neck drawing your shoulders away from your ears. 

3. It is important that you initiate this move from your core, not just from the back of the leg. Extend one leg, lengthening it away from the hip so your foot lifts off the mat a few inches.

4. As you extend your leg away, your hip will lift slightly, the challenge is to keep the rest of your body stable as possible. Return your foot to the mat and extend the other leg and repeat the lift five to seven times on each side. Try not to tense up, use only as much energy as you need to keep perfect form and breathe steadily. Focusing on creating length from the tip of your toe to the crown of your head. 

Find out more about Nikki at

Charlie Morgan, Battersea

how to get abs of steel
Charlie wears the Yama Yoga Bra and Isolate Capris

Boat pose is the perfect pose to gain great abs for the summer. Come to a seated position with the soles of your feet flat on the floor. Grab hold of the backs of your knees and lift your feet of off the floor. Engage your core, lengthen through the spine and extend the legs as much as you can. Then release your arms by your sides. Try and hold this for 10 breaths, then relax. Repeat 5 times. 

Find out more about Charlie at

Dee Moi, Global Ambassador

how to get abs of steel
Dee wears the Brahma Padded Bra and Dynamic Yoga Leggings

1. Start on hands and knees in a long stance and position the shoulders directly over the wrists with the arms strong and perpendicular to the floor. Do not bend your elbows. Lift your knees off the floor until your torso is parallel to the floor.

2. Rotate your triceps outwards and firm the base of your index and thumb fingers into the floor. Draw your shoulder blades down your back and firm them against your back, then imagine a hand pressing between them and you are trying to push that hand away from you, in other words allow them to spread away from the spine. 

3. Keep the firming action in the upper body as you lift your front thighs away from the floor by engaging your quadriceps without locking the knees.

4. Lengthen your tailbone in the direction of your heels and push your heels to the back of the room. 

5. Lengthen the crown of the head forward and keep your teeth, throat and eyes soft while you hold the pose for 60 seconds before dropping to your knees and taking a child's pose.

Find out more about Dee at

Amalia Steel, Cambridge
how to get abs of steel
Amaila wears the Isolate Capris

1. Lie face up on the mat then place a fitness ball between your feet and ankles. Squeeze to hold tight.

2. Start with hips in neutral position, legs straight, ball touching floor, arms overhead. Draw the navel and lower back down towards floor and engage the abdominal muscles.

3. Lift legs while simultaneously reaching the arms upwards to receive the ball.

4. Pass ball to hands then slowly lower legs to the floor while extending arms overhead. Reverse the motion, lifting arms and legs to place the ball back between feet and ankles.

5. Squeeze the ball and slowly lower legs while extending arms overhead, returning to start position. Work towards 3 sets of 8-10 repetitions. 

Find out more about Amalia at

Victoria Milligan, Global Ambassador

how to get abs of steel
Victoria wears the Athlete Vest and Spilts Leggings

One of my favourite exercises for abs is the Double Crunch. It is super time effective as it works the loser and upper abdominal at the same time and can be tailored to anyone's abdominal strength. I am using a 3k dumbbell in the picture but start without a weight until you get the technique correct.

1. Start with straight legs lifted straight up into the air, with heels pushing away from you keeping your coccyx on the mat. Lift your head and shoulders off the mat and reach up with your hands to touch your knees or shins depending on flexibility.

2. Sucking your belly button into your spine, slowly start lowering your legs whilst simultaneously lowering your head and shoulders to the mat and taking your arms straight arms above your head. Lower your legs far enough so that you feel the bite in your lower abdominals but not too low that you feel it in your lower back. Ensure that you keep you belly button sucked in and a neutral curve in your spine during the whole exercise.

3. When you have 'opened out' reverse the move by bringing straight legs up to 90 degrees again, head and shoulders off the mat and arms reaching towards the knees or shins.

4. When you are comfortable with the exercise and want to add some extra challenge to the exercise, add a dumbbell.

Find out more about Victoria at

Sally Talbot, Bluewater

abs of steelSally wears the Zero Gravity Run Tights

1. Lie on your side with your elbow under your shoulder and your legs straight and on top of each other and keep your core engaged throughout.

2. Plank up so the weight of your body is on your forearm and feet then exhale as you slowly lift your top leg up about 30cm towards the sky

3. Inhale as you lower your leg. Your body should remain still in the plank position at all times. Repeat this 12 times before repeating on the other side.

Find out more about Sally at

Kim Ingelby, Bristol

how to get abs of steel
Kim wears the Resistance Bra and Pump It Capris

I love a straight arm plank to tone the abs.

1. Lie on your tummy and place your hands in line with your bust, lift your body weight up so you are holding your body in a straight line.  Your arms are directly under your shoulders, lower core muscles switched on and feet together. Breath and hold this position for 30 secs.

3. Concentrating on keeping your hips level, lift one hand off the ground and bring it up to your bust line (like a row movement, so your arm stays close to your body), and back down again. Aim to do 5 – 20 rows each side.

3. Rebalance, and repeat the same exercise with the opposite arm. One side may feel stronger and better balanced than the other, so you may have to really concentrate to keep your balance. Remember to breathe.

4. If you are feeling super strong, you can lift the right arm into the row, whilst extending the left leg. Pause, hold, breathe out and relax, switch sides and repeat. If you can, aim to do 5 arm and leg extensions on each side.

5. Finish by holding the straight arm full plank for another 30 seconds. Pause, stretch out, breathe, then repeat the exercises 2-4 sets for Abs of Steel! 

Find out more about Kim at

Julie Diamond, Montana Avenue

ambassador guide to abs of steel
Julie wears the Athlete Vest and Shallow Water Leggings

1. Lie flat on the floor with your lower back pressed to the ground (pull your ABS down to also engage your deep abs), then interlace your fingers & put your hands behind your head.

2. Lift your legs & shoulder blades off the ground. Bend your left knee while turning your upper body to the left bringing your right elbow to your left knee (make sure your rib cage is moving & not just your elbows).

3. Now straighten your left leg to match your right & hold 3 seconds. Switch sides & do the same motion to complete one rep. Repeat for 15-25 reps, try to stay slow and controlled. 

Find more about Julie at

Hollie Grant, Global Ambassador

how to get abs of steel
Hollie wears the Brahma Bra and Level Workout Leggings

This is Pike on the fitness ball. Great for abdominal strength, proprioception, balance and endurance. Ensure you use your abdominals to lift the hips, not just hip flexors.

1. Set yourself up in a strong plank position on the ball - hips usually need to be higher than what feels natural when on the ball so watch you aren't dipping into your lumbar.

2. Inhale to prepare and on the exhale draw the abdominals in, press into the hands and lift the hips upto the ceiling, rolling onto the toes on the ball and forming a triangle with your body.

3. Inhale to hold and on your next exhale slowly, and with control, begin to roll back into your start position. 

Find more about Hollie at

Melody Davi, Madison Avenue, New York

how to get abs of steel

1. Begin in a high plank: arms straight, shoulders stacked over wrists, hips in line with shoulders, towel/slider under both feet

2. Bend knees halfway into chest; stop when they create a 90 degree angle. 

3. Extend legs back straight to high plank (option to add a pushup)

4. Repeat slowly for 1 min, 3 x through.  (Make sure to initiate movement from abdominal tightening and lifting as opposed to legs pulling!)

Find out more about Melody at

Ciaran Organ, Marlow

how to get flatter abs
Ciaran wears the Sunrise Run Tank and Kicker Run Capri

Sit on the mat and place your hands in prayer. Draw the belly in and curl your spine into a C shape. Twist the upper body with one elbow touching the floor and the other pointing to the ceiling, holding your tummy in to keep the hips and knees still. Repeat on the other side. 

Find out more about Ciaran at

Show off your abs of steel in new season swimwear and workout tops.]]>
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Top 10 reasons for women to run /blog/top-10-reasons-for-women-to-run/ /blog/top-10-reasons-for-women-to-run/#comments Fri, 10 Jun 2016 00:00:00 +0000 Sweaty Betty /blog/top-10-reasons-for-women-to-run/ new summer arrivals), there are a number of reasons why women should take up running. From helping fight stress, to healthier pregnancies and lowering the risk of cancer (we can go on), lacing up your trainers has countless benefits. Plus, if all else fails the motivation of new sports bras, reversible printed leggings and bright blue sweat-wicking tops will have you sprinting to the finish line in no time. 

why women should runModel Karol wears the Dive In Bikini Top and Kicker Run Capri

1. You’ll burn more calories

Running burns more calories per minute than almost any other exercise.

2. It fits into a busy lifestyle

Running is a workout you can do anytime, anywhere. Whether you’re on holiday, a busy parent or working full time all you need to go running is your trainers and gear. This means you'll always be able to fit in a run without having to make time-consuming trips to the gym.

3. It’s free!

You don’t need a gym membership or fancy equipment – just a pair of good quality trainers and a well-fitting sports bra. We recommend trying the Ultra Run Bra and a pair of Asics trainers (try the trainer guide to find the perfect fit). After you’ve invested in these you're sorted, though the pull of new summer running gear is always there. 

4. You’ll lower your risk of breast cancer

A 10-year study of more than 25,000 women by the University of Tromoso in Norway found those who did a vigorous activity like running at least four hours a week were 37 per cent less likely to develop breast cancer than sedentary women. Protection was also higher for those who exercised regularly and consistently, compared to those who stopped and started fitness regimes.

5. You’ll ease period pain and PMS

Research shows that short, sharp running sessions are effective at easing period pains (more so than long, slow jogs). It’s thought running helps menstrual cramps by altering the balance of prostaglandins in the body, which increase pain sensation and make nerves more sensitive.

6. You’ll have a healthier pregnancy and birth

Research shows that women who run tend to have higher-birth-weight babies. Runners are also less susceptible to early health problems than sedentary women. Women who exercise during pregnancy also report higher energy levels and better sleep, and are less likely to have gestational diabetes, pre-eclampsia and varicose veins.

7. You’ll boost your brainpower

Strenuous running enhances blood flow and oxygen levels to your brain, improving your mental ability, memory and decision-making process. Researchers at the University of Illinois tested a group of 18 to 24-year-olds by giving them a computer task to do after a rest period. Following the running, the group completed their task faster and more accurately.

8. You’ll reduce your risk of heart disease

Running is an effective way to lose excess body fat, lower blood pressure, raise good cholesterol levels and reduce your risk of diabetes – the four main causes of heart disease.

9. You’ll get ‘runner’s high’

Running releases plenty of endorphins (our body’s natural feel-good chemicals), which can ease low mood and anxiety, and help reduce stress levels.

10. You’ll stay youthful

A 21-year study from Stanford University showed that runners suffer fewer disabilities, stay active for longer and halve their risk of an early death.

Feeling inspired? Sweaty Betty's new summer run collection recalls bright Brazilian beaches with watercolour printed leggings, the perfect running vests, colourful shorts and showerproof jackets. Shop the full collection here and get running.

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Sweaty Betty's guide to East Dulwich /blog/sweaty-bettys-guide-to-east-dulwich/ /blog/sweaty-bettys-guide-to-east-dulwich/#comments Fri, 06 May 2016 00:00:00 +0000 Sweaty Betty /blog/sweaty-bettys-guide-to-east-dulwich/ East Dulwich has been named as one of the top places to live in Britain by The Sunday Times. Filled with organic food shops, lively restaurants and beautiful green space, Sweaty Betty’s new store is located on Lordship Lane near to the vibrant Peckham Rye.

sweaty betty guide to east dulwich

We are so excited to open in East Dulwich’ says Sweaty Betty Founder & Creative Director Tamara Hill-Norton, ‘we can’t wait to join the growing fitness community there’. See our guide of where to workout, eat and visit in the area.

east dulwich sweaty betty guide

Outdoor Spaces
With Dulwich Park, Peckham Rye and Brockwell Park all nearby, East Dulwich locals head to these open green spaces for a workout. Outdoor bootcamps are particularly popular, though these leafy areas also provide a picturesque spot for runners.   
Owned by Sweaty Betty ambassador Emma Hitzelberger, this dynamic studio offers a range of yoga classes from Vinyasa to Jivamukti. With a range of hand-picked teachers and a family atmosphere, Yogarise is well worth a visit in the summer for their rooftop classes.
With a range of fitness classes from reformer Pilates to spin, ESPH also offers a range of physiotherapy and sports massage treatments for when you need extra support.
Dulwich Lawn Tennis Club
Located in Dulwich Sports Club, this idyllic lawn tennis club is popular with locals looking for a competitive match.

sweaty betty's guide to east dulwich


Franco Manca
Offering the best sourdough pizzas in town (we can vouch for this), Franco Manca's East Dulwich location is metres away from Sweaty Betty’s new store. Visit post shopping, we can guarantee you won’t regret it.
Toast ED
This buzzing East Dulwich bistro has become a local hero for its inventive modern cooking and natural wine selection. Open from breakfast to dinner, expect unusual flavours and a compact, well-designed menu at Toast ED.
Brick House
Situated in a spacious old electrical warehouse, head to the award-winning Brick House bakery for freshly baked bread, delicious cinnamon buns, artisan coffee and a vibrant atmosphere. 

sweaty betty guide to east dulwich  
East Dulwich Picture House
Converted from a beautiful Victorian building, East Dulwich Picture House shows a mixture of contemporary and arthouse films. All of which can be enjoyed with a glass of wine and freshly baked goods from the onsite café.
Horniman Museum and Gardens
The Horniman Museum is worth a visit for the 16 metres of beautiful gardens alone. However, with a huge natural history collection including a dinosaur exhibition, we can guarantee it will impress big and little kids alike. Head here on a Saturday for the local farmers market which sells fresh produce, flowers and street food. 
Dulwich Picture Gallery

The world’s first purpose built art gallery the Dulwich Picture Gallery houses a collection of over 600 paintings and contemporary exhibitions. Make sure to wonder around the beautiful gardens for a picnic and to admire the groundbreaking architecture.
Fresh Flower Company
A short walk from Sweaty Betty’s new store you will find East Dulwich’s hidden gem, The Fresh Flower Company. Offering beautiful bespoke flowers and regular workshops and events where you can learn everything from flower arranging to making floral crowns. 

Find out more about our East Dulwich boutique and visit us in-store at 17 Lordship Lane, East Dulwich, SE22 8EW. Don't forget to follow us on Twitter and Instagram for opening day insights and event news! ]]>
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Sweaty Betty's guide to Richmond /blog/sweaty-bettys-guide-to-richmond/ /blog/sweaty-bettys-guide-to-richmond/#comments Thu, 03 Mar 2016 00:00:00 +0000 Sweaty Betty /blog/sweaty-bettys-guide-to-richmond/ Richmond has long been a favourite destination with Londoners looking for a calmer way of life. ‘We have loved being part of Richmond’s thriving active community over the last few years’ says Sweaty Betty Founder and Creative Director Tamara ‘and are so excited to open in a new location on the high street’. Just around the corner from our former store, there is even more room for your favourite activewear and in-store classes. As our new boutique opens its doors, see Sweaty Betty’s exclusive guide on where to eat, workout and shop in the area.

sweaty betty guide to richmond


Richmond Hill Bakery

Voted one of the best places for croissants in London by Time Out, Richmond Hill Bakery slightly out of the city centre is a destination for a delicious post-workout treat.

Muriel’s Kitchen

Offering a modern take on British dishes and traditional comfort food, Muriel’s Kitchen is popular with locals for their delicious food. Tamara recommends heading there for lunch and trying ‘the delicious heritage carrot and kale salad, followed by a cake if you’re feeling naughty’.

Chez Lindsay

Just beyond Richmond’s high-end boutiques, French bistro Chez Lindsay’s amazing riverside views, authentic rustic cuisine and homely interiors attract a loyal crowd.

insider guide to richmond workout



Mixing hot yoga with traditional style practice, Richmond’s Yogahaven provides a relaxing escape from the bustle of the centre. Tamara recommends trying ‘one of Stu’s vinyasa classes for a challenging practice or Jivamukti yoga with Allie’.


Tucked away down a cobbled side street, this beautiful open studio is the perfect place to strengthen, lengthen and tone. Offering low-impact but high intensity workouts, Barreworks is the place to go to try and achieve the body of a dancer.

Bootcamp Pilates

The neighbour to our former store, Bootcamp Pilates’ reformer classes are a favourite with Richmond locals for their serious ab-crunching results. Tamara loves ‘the Cardio Pilates classes for a great twist on traditional reformer, they work up a serious sweat’.


An exciting new addition to Richmond Hill’s wellness scene, Bhuti is a beautiful new space offering a variety of yoga styles, Pilates and beauty treatments. With two studios filled with natural light, this is a truly relaxing place to practice before visiting their vegan café for a post-workout juice.

insider guide to richmond eat


Richmond Park

With 955 hectares of hills and woodland, it is easy to forget you are in London when exploring this picturesque park. Perfect for cycling and trail running, expect beautiful river views and the occasional deer.

Whole Foods

No healthy guide to Richmond is complete without Whole Foods, the wellness hub at the centre of the town filled with freshly baked products, hard to find healthy snacks and a takeaway food bar. Just across the road from our new location, we regularly team up with the store for free running events.

Matches Fashion

With a boutique edit of over 400 emerging womenswear and menswear designers, curated fashion destination Matches Fashion is the place to go for the investment pieces to complete your wardrobe.

Zadig et Voltaire

Filled with chic, on-trend French fashion, Zadig et Voltaire is one of Tamara’s go-to locations for ‘luxury denim and cool edgy pieces’

Find out more about our Richmond boutique and visit us in-store at 2 The Quadrant, Richmond, TW9 1BP. Don't forget to follow us on Twitter and Instagram for opening day insights and event news! ]]>
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Sweaty Betty's guide to London /blog/sweaty-bettys-guide-to-london/ /blog/sweaty-bettys-guide-to-london/#comments Tue, 16 Feb 2016 00:00:00 +0000 Sweaty Betty /blog/sweaty-bettys-guide-to-london/
sweaty betty guide to london


The Ace Hotel

A short distance away from the shows in Shoreditch, The Ace Hotel combines utilitarian style with great cocktails and excellent burgers.

The May Fair

The official partner hotel of London Fashion Week is loved by editors’ and models alike for its glamorous opulence. Decorated almost entirely in pink, the Schiaparelli suite is always in demand for the perfect escape from the city.

Soho House

A favourite with Sweaty Betty Founder & Creative Director Tamara for its ‘home away from home feel’Soho House mixes vintage furniture with contemporary style and offers delicious cocktails until the early hours.

The London EDITION

The current hotel of choice for fashion editor's The London EDITION is all wood-panelled walls, fake fur throws and stylish furniture. Plus, with the initimable Berners Tavern downstairs post-show dinner is sorted. 

sweaty bettys guide to london food and drink
Image credit:


The Detox Kitchen Deli

Starting early and no time for breakfast? Head to The Detox Kitchen and make your own bowl to start the day, with a selection of smoothies, granola and porridge plus a healthy pick and mix of toppings. Tamara also recommends here for lunch for ‘the freshest, tastiest salads’.

The Riding House Café

A favourite with the style set for early morning breakfast meetings, for fashion week The Riding House Café is also offering bespoke cocktails such as ‘The Basic Bitch’, named after Kate Moss’ infamous quote.

Bob Bob Ricard
Need we say more than a Press for Champagne button? Book ahead at fashion editor favourite Bob Bob Ricard for plenty of bubbles.  


If you have time between shows and are prepared to queue, try Soho’s popular Hoppers for delicious flavours, plus dosas and rotis galore.

Ember Yard

All copper lighting and sharing plates, Ember Yard is ‘my ideal post-show stop for a cocktail and a light bite, particularly the Hot Smoked Butternut Squash with Ricotta’ says Tamara.

sweaty betty guide to london workout
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‘This is one of my favourite workouts in London’ says Tamara Psycle always has a really energetic soundtrack and inspiring instructors’. It’s safe to say the capital’s residents agree, classes here are constantly sold out.


Editor’s head to boutique fitness venue 1Rebel for a boxing-inspired Rumble workout before getting front row ready in the nicest changing rooms in town. No time to head east? Try our free online Rumble workout video.


The latest workout destination on the lips of London's fitness scene, BLOK may not be located too close to the shows, but the mixture of high-intensity training, power yoga and super sleek interiors is developing a cult following. 


When the style set is looking to feel the burn they head to this ballet class with a difference. ‘I go to Barrecore to strengthen, lengthen and tone’ says Tamara ‘their classes really sculpt the bum’.


For abs of steel try Heartcore’s intense reformer classes. Using custom-made Coreformer machines, this class provides a seriously tough full-body workout.  

Skinny Bitch Collective

Meet the most exclusive workout in town. SBC’s women-only classes are filled with models and celebrities alike, meaning they have a seriously long waiting list. With a new SBC Fight concept having just launched, try and get a place for serious results.  

sweaty betty guide to london shop
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‘There are a few stores I gravitate too when I am in London, I love Whistles and & Other Stories for relaxed tailoring, Isabel Marant for trainers and MiH for denim’, says Tamara. Here are a selection of her other favourites.

The Goodhood Store

Independent favourite The Goodhood Store’s unique edit combines fashion, beauty and homeware with excellent coffee.

Dover Street Market

Dover Street Market is without a doubt the coolest store in London’ states Tamara. ‘With six floors of carefully curated fashion, one-off pieces and the delicious Rose Bakery, you can spend hours in here’.

VV Rouleaux  

Tucked away in the streets of Marylebone, VV Rouleaux is full of beautiful ribbons, trimmings, feathers and flowers. ‘This is a great place to visit for beautiful visual inspiration’ reflects Tamara.

House of Hackney

Known as the masters of print, this beautiful Shoreditch townhouse filled with House of Hackney clothes, shoes and homeware is ideal for interior and wardrobe inspiration. 


No visit to London is complete without a stop off at Liberty for beautiful fashion, delicious chocolates and the best beauty hall in town. Stock up here before visiting Sweaty Betty’s Soho boutique round the corner.

Follow us on FacebookTwitter and Instagram for exclusive fashion week insights and shop the new collection today. #SweatYourStyle]]>
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Meet Mila the face of Sweaty Betty Rumble /blog/meet-mila-the-face-of-get-fit-4-free/ /blog/meet-mila-the-face-of-get-fit-4-free/#comments Thu, 04 Feb 2016 00:00:00 +0000 Sweaty Betty /blog/meet-mila-the-face-of-get-fit-4-free/ Get Fit 4 Free campaign. Her tough attitude and unforgettable energy will keep you motivated through every stage of Sweaty Betty Rumble. A former dancer and choreographer, who has become a firm favourite with celebrities and fitness fans alike, we caught up with her to talk workouts, pantry essentials and her knockout style.

meet mila the face of get fit 4 free
Mila wears the the Infinity Workout Bra, Splits Run Leggings and Anusara Yoga Vest

How often do you workout a week?

I teach 26 classes a week and try to add in two hours of dancing for my spirit.

Why should we try Sweaty Betty Rumble?

There’s a lot of reasons, the mix of exercises from punches to jabs, kicks and burpees works your entire body. It also gets maximum results in a really short amount of time, the 30 minute workout video really builds up a sweat.

What’s your favourite thing about the workout?   

It’s a great way to get rid of your frustrations, no matter who you are everybody has them, so why not punch them out?

What do you think about the current trend of women in boxing?

I think we shouldn't underestimate girls, women are often the toughest participants in my classes.

What’s the best thing about your job?

Seeing everyone smile after they have finished a tough class and achieved a new personal best.

What three ingredients are always in your fridge?

Eggs, Coconut Water and Fruit.

What is your guilty pleasure food?

Peanut butter. I LOVE peanut butter.  

What one thing do you hope to achieve in 2016?

Happiness, always happiness. 

the boxing uniform
The Infinity Workout Bra, Splits Run Leggings, Anusara Yoga Vest and Avesha Yoga Vest.

The story behind Mila's look

‘Mila has such great legs that we really wanted to show them off, so the urban cool Splits Run Leggings were the ideal choice for this’ says Sweaty Betty Founder and Creative Director Tamara. ‘Paired with the colour-pop Infinity Workout Bra and super-soft coral Anusara Vest, these leggings really standout' she adds. ‘Plus, the mish-mash of prints makes them so versatile if you want to change up your look, the looser fitting Avesha Yoga Vest looks equally great.’ 'Support is also vital during such a high-intensity workout, so we ensured that the sweat-wicking leggings and sculpting bra would enable her to show off every move with ease.'

Need we say more? Find out more here and try a free in-store class at your local boutique every Tuesday until 16 February or try the home workout video to fit round other commitments. #GetFit4Free #SBKnockout]]>
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Girls who box: A history of women in boxing /blog/girls-who-box-a-history-of-women-in-boxing/ /blog/girls-who-box-a-history-of-women-in-boxing/#comments Wed, 27 Jan 2016 00:00:00 +0000 Sweaty Betty /blog/girls-who-box-a-history-of-women-in-boxing/
a history of women in boxing

Early in the 18th century, boxing unravelled in the form of prize fighting at fairgrounds and exhibition halls around Europe. Over the centuries, as the sport evolved into a more popular fitness discipline, women too were drawn to the ring. Described as a “monstrous, degrading, disgusting idea” by a BBC reporter in the 1940s, women’s boxing has taken a battering to get where it is today. 

In the 19th century women’s boxing was prohibited in the UK and a number of US states. This attitude continued for a number of years with prolific figures including the English Home Secretary banning a female fight in the 1920s, as he was unable to believe "such a disgraceful exhibition would be staged in this country". Despite famous female athletes including 'Battling' Barbara Buttick aiming to alter the stereotype for women in boxing, it was not until the end of the 20th century that the International Amateur Boxing Association finally lifted the ban on female fighters. After the first European cup for women in 1999, ten years later women were officially welcomed to participate in Olympic boxing. Fast forward to 2012 when Nicola Adams MBE beat China’s Ren Cancan to become the first female boxing Olympic champion, inspiring a new generation to take up the sport. 

With films like Million Dollar Baby and Taylor Swift’s Bad Blood music video transforming the reputation of women’s boxing (and showcasing the strong and sculpted physiques that rigorous boxing training can achieve), luxury boxing gyms and women’s only sessions are becoming increasingly popular across the globe. London’s 1Rebel and New York’s Shadowbox studios are just two of the boxing studios attracting the most discerning female fitness enthusiasts. And that includes some of the world’s most famous faces (and bodies), with the likes of Victoria’s Secret model Adriana Lima enjoying regular workouts in the ring and model-turned boxing champion Mikaela Mayer proving that the world’s fiercest sport is fit for women. 

To celebrate female boxing and the fitness benefits inherent to speed jabs, roundhouse kicks and circuit-style conditioning, Sweaty Betty has created an exhilarating new Get Fit 4 Free boxing-inspired Rumble workout. Devised exclusively for Sweaty Betty by London’s 1Rebel studios, Rumble is the new knockout workout your fitness regime is missing. 

Book a free in-store class and try the at home workout video. Find out more about Sweaty Betty Rumble here. #SBKnockout #GetFit4Free ]]>
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Sweaty Betty in 2015: The year in numbers /blog/sweaty-betty-in-2015-the-year-in-numbers/ /blog/sweaty-betty-in-2015-the-year-in-numbers/#comments Tue, 29 Dec 2015 00:00:00 +0000 Sweaty Betty /blog/sweaty-betty-in-2015-the-year-in-numbers/
sweaty betty 2015 in numbers

1 designer collaboration with Richard Nicoll. After an appearance at London Fashion Week, the much talked about Sweaty Betty x Richard Nicoll collaboration launched fusing fashion and fitness. 

1 new digital flagship website, with beautiful visuals, effortless navigation and inspiring editorial.

2 Get Fit 4 Free campaigns. More than 18 countries got involved with Fly, Flex, Flow, a three-part workout that combined the best of running, conditioning and yoga principles. Then in September, celebrity trainer and fitness icon Simone de la Rue created an exclusive dance cardio workout for Sweaty Betty. 

Sweaty Betty travelled around the world in 2015 with 7 new boutiques opening across the UK and US. British shores welcomed Farnham, Sevenoaks and Marylebone, while over the Atlantic… Short Hills in New Jersey, Flatiron and 59th Street in New York and Abbot Kinney in LA all opened their doors. 

The most hard-working piece in your workout wardrobe - Sweaty Betty’s supportive range of yoga and run bras were a hit this year with 11 bras selling every hour

From hero products, to healthy recipes and cardio workouts from health-conscious LA, Sweaty Betty kept you inspired and motivated with a record 44 videos uploaded to You Tube. Get inspired here. 

60 Sunday Times readers came for a live #SBFlyFlexFlow workout with a very special view, 72 floors high at The Shard. 

It has been another great year working with our 80 + ambassadors, comprised of top trainers and highly-respected PT’s. If you’re a fitness professional interested in becoming a Sweaty Betty ambassador, simply enquire in your local boutique.  

300 outdoor yoga class attendees at Sweaty Betty’s Zen Den, the go-to chill out space of choice at Wilderness Festival 2015. The daily yoga classes attracted 300+ people to practice in unison and start the day in style.   

Ever wondered what the secret is to Get Fit 4 Free trainer Simone de La Rue’s washboard abs? The perfect plank. During this year’s in-store classes you rocked up a total of 578 minutes of planking! - ouch.  

5437 miles from London to Los Angeles. Sweaty Betty’s first ever store opened in 1998 in Notting Hill and 5,437 miles away you’ll find the recently opened Abbot Kinney, California. 

10,000 bum-sculpting heroes. The first time you slip into a pair of Zero Gravity leggings is a moment you’ll never forget and it seems like 10,000+ of you agreed. 

19,000 #GetYourOmBack hashtags. This year Sweaty Betty teamed up with four Instagram yogis to showcase a daily yoga pose. With 19,000 of you worldwide using the hashtag during the campaign, July was the month for finding your om. 

New boutiques and ambassadors mean more free classes, with 43,000 in-store class attendees trying out yoga, barre, bootcamp, run clubs. For more information on in-store classes find out what’s happening at your nearest boutique.]]>
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9 people you need in your fitness crew /blog/9-people-you-need-in-your-fitness-crew/ /blog/9-people-you-need-in-your-fitness-crew/#comments Wed, 30 Sep 2015 00:00:00 +0000 Sweaty Betty /blog/9-people-you-need-in-your-fitness-crew/ With F1 superstar Susie Wolff proving a significant source of inspiration for this season’s Tomboy collection, we were intrigued by the support network Susie and other athletes rely on to perform their best. What we see on the track or podium is the very tip of the iceberg, with plenty of grit, dedication, failure and lessons learned lurking beneath the surface. As raw talent is best nurtured in the company of others, we asked trainer and female empowerment spokesperson Karen Laing to outline the 9 people you need in your ‘crew’…

1. Your fitness inspiration

This might be the person who encouraged you to try sport as a child or the one who flicked the switch and illuminated your active lifestyle. They may not be part of your inner circle now, but they set you on the right trajectory for success. Keep them close to your heart and do them proud in every workout, fitness class or competition.

2. Your coach

Whether it’s a personal trainer, a like-minded gym trainer or a class instructor, this is the person who inspires you, challenges you and motivates you. Turn to them for training questions (or training woes), and trust in the depth of their knowledge to approach your personal goals with a well-informed and carefully considered plan of action. 

3. Your race day cohort

You know the one. You find an event and book two places because you know they’re in. You train together, bunk together and abstain from drinking together. And they’re in every post-event selfie on your Instagram page. Success shared is success magnified. 

4. Your live-in counsellor  

The people you share a roof with have a huge role to play in your fitness success. Whether it’s a partner, friend or family, get the people closest to you on board with your goals and they’ll have your trainers at the ready every time you think about skipping your morning run for a lie in. 

Katie Bulmer-Cooke, top personal trainer, author and former BBC Apprentice star, knows a thing or two about this: “Having positive influences around me has always been important. When someone else believes in you, you really feel you can take on the world. Whether it be in the gym and having a training partner to push you through your last few reps or in my case my mum, dad and husband saying, 'I know you can/will' when I share with them my latest business idea. Positivity breeds success!”

5. Your best friend

She knows when you need a stern talking to and when you need to skip training for a cream-smothered hot chocolate. For life or for fitness, your best friend is always on call and knows to help you find the balance of active pursuits and well-deserved rest.  

Sweaty Betty healthy friends

Team SB makes time to laugh and share the benefits of active living

6. Your devil’s advocate

Believe it or not, you need a fitness sceptic in the corner. She secretly envies your get up and go and one day you know that your unstoppable energy will rub off on her. In fact, that’s one of the motivations keeping you going. Could you be someone else’s ‘fitspiration’? Do it for her.

7. Your injury prevention professional

Masseuse, chiropractor or physiotherapist, this person keeps you in one piece during even the most intense training regime. They care about your health and preventing injury, because they understand that not being active is not really living.

8. Your nutritionist

Like your physical therapist, you need your food scientist on speed dial or messenger at all times. No sports car has ever risen to the top without the best fuel in the tank, and your body is the same. Dietitian or informal food fanatic, make sure you have a culinary sage on hand for new recipe inspiration.  

9. Your tribe

There’s security in number, and the best way to secure your next big fitness success is to have a team of active women who love to share ideas, try out new classes and occasionally meet for a post-workout cappuccino. Friends, colleagues or neighbours, having a fitness gang gives social context for your personal pursuits and helps to hold you to account. If you’re not sure where to start, try joining a local fitness club, attending a free in-store class at a nearby Sweaty Betty boutique or signing up to organisations like Women in Fitness Empowerment (WIFE), which is all about connecting active within a supportive networking environment.

Sweaty Betty barre friends

Team SB meets at the barre instead of the bar

Karen Laing is a writer, presenter and co-director of She specialises in pre and post natal Pilates and fitness and loves to meet and write about inspiring women. Karen is also a guest speaker at the WIFE Rising Stars conference. Read more of her work on

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