blog Sat, 24 Feb 2018 00:00:00 +0000 en hourly 1 Behind the scenes on Sweaty Betty Spring 2018 /blog/behind-the-scenes-on-sweaty-betty-spring-2018/ /blog/behind-the-scenes-on-sweaty-betty-spring-2018/#comments Wed, 03 Jan 2018 00:00:00 +0000 Tamara /blog/behind-the-scenes-on-sweaty-betty-spring-2018/ Designed in London and inspired by a design trip to Barcelona, SS18 has landed. Shot on location in East London, Tamara takes you behind the scenes on the shoot.

barbican backstage

This collection was initially inspired by two of Barcelona's most striking buildings - Sagrada Familia and Walden 7. So when we were looking for a shoot location, it was natural that our obsession with striking architecture took centre stage. Step in the iconic Barbican, one of London's best examples of Brutalist architecture and the ideal place to shoot. I loved the contrast of the raw concrete and hardness of the construction against the softness of our collection. 

tamara backstage
Giane wears the Kapotasana Bra and Reversible Leggings

We were really inspired by the natural world, so I absolutely loved all of the hanging vines and greenery at the Barbican. They really fit with the subterranean feel of the collection. Our model Giane reminds me of a mermaid with her long red hair and pale skin, which really fit with the collection (especially our amazing new reversible pieces). 

Giane wears the Kapotasana Bra 

I loved the contrast between the natural world and hard structural architecture at the Barbican. It reminded me of the Walden 7, at times.


We have worked with Julia Kennedy for five seasons now and she is a real Sweaty Betty. On our first shoot her daughter was a few weeks old and she just got on with it, which I thought was amazing. She is a real get-up-and-go girl, which means we have a lot of fun collaborating. 

Penny wears the Homestraight Run Tank and Zero Gravity Leggings

The face of our bum-sculpting campaign, Penny Lane is a British girl who has an amazing strong and sculpted body. She works out like crazy and is more likely to be found sword fighting or at a Kung Fu class than in your normal Pilates. It's safe to say the entire crew now wants to try martial arts. 

shinobu makeup

Our makeup artist Shinobu is incredible, she gives all of our models facials first thing before they shoot to ensure they have glowing skin. I have been known to have a few myself...

Giane wears the North Pole Parka and Contour Leggings

This season we've created six collections filled with pieces to take you from studio to street. I wanted to shoot these showcasing how we style up full looks so we kept the background really simple here to set off each piece. 

Shop the new collection today and see Tamara talk about the inspiration here.]]>
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Tamara introduces Spring 2018 /blog/tamara-introduces-spring-2018/ /blog/tamara-introduces-spring-2018/#comments Tue, 02 Jan 2018 00:00:00 +0000 Tamara /blog/tamara-introduces-spring-2018/ Twice a year, our Founder and Creative Director Tamara takes our design team to a global location that has inspired her. For Spring Summer, it's Barcelona. Here she gives you the lowdown.

sweaty betty


The new collection began after an amazing design trip to Barcelona, where the team and I fell in love with the food, cool beach vibe, culture and incredible buildings. It was the architecture in particular that stayed with us. Well, two buildings in particular, Gaudi’s Sagrada Familia and Ricardo Bofill’s Walden 7. 



We saw Sagrada Familia on our second day in the city. It’s a huge gothic structure that you can’t miss. We designed our own Gaudi walking tour and despite the gothic exterior, the interior completely blew me away. Drawing from Gaudi’s fascination with nature and it’s geometric forms, I loved how he broke up this limitless space with these soft, detailed structures, using vines and branches as panels throughout the church. 

tamara introduces ss18


In contrast, the Walden 7 was built in the 1970s as a utopian community on the outskirts of Barcelona, inspired by BF Skinner’s sci-fi novel Walden 2. We visited here on our last day, and despite our official tour guide failing to turn up, we were lucky enough to get the opportunity to explore inside. Built on the refurbished ruins of an old cement factory, it's a huge monolithic terracotta building surrounded by beautiful tiles and nature.


When we got back to London, we made a moodboard inspired by the places we had been in the city and how they made us feel. We were really fascinated by the surreal and otherworldly, alongside Barcelona’s incredible vintage scene. In fact, when the team were designing they watched a lot films set in the seventies, including Love Story and Dazed and Confused - so look out for some cool new silhouettes.

tamara introduces ss18

Giane wears the Reggie Puffer and Shirley Trousers 



It’s safe to say watching those 70s films paid off, we’ve gone full on retro this season. I am obsessed with our new wide legged Shirley Trousers and the Reggie Puffer Jacket. We've bought the vibe to your workout gear too, with some amazing geometric prints and lots of primary colours throughout the collection. 

Time to layer

One of my favourite things about getting dressed at this time of year is all the layers, so knitwear and jackets were key when we were designing. I'm really excited about our new dip dye Big Dipper Jumper, it's so soft and made for throwing on over leggings to stay warm. 

tamara introduces ss18
Giane wears the North Pole Parka and Contour Leggings



The prints of this season are my favourite yet. From hanging vines, to geometric designs, seahorses and my absolute favourite jellyfish print, which was inspired by Gaudi’s fascination with the underwater world. The clean lines of the Walden 7 also inspired some awesome go faster stripes, these Zero Gravity Leggings are definitely my ‘get back on it’ leggings.


Bum-sculpting leggings


No collection is complete without our bum-sculpting leggings, they are the perfect January motivation and a great confidence boost after an indulgent December. The Power Leggings and Zero Gravity Leggings are here in some amazing new prints and are as technical as ever.

New innovations

We are always looking for new ways of making your activewear even better than ever. Our reversible leggings, which offer two looks in one piece now switch from print to print and our seamless merino fabric is now made in the UK from super soft and temperature-regulating fabric.

sb ldn

Happy birthday to us

It's our 20th birthday this year and I am determined to celebrate in style. To kick it off we're launching limited edition pieces inspired by our London heritage and favourite pieces from the archives starting with this oversized Homecoming Sweat with a cool retro print. Keep an eye out each month for other new pieces. 

Go bright or go home

In a nod to the seventies, you'll find lots of primary colors and burnt shades inspired by a retro basketball court we saw at the Walden 7. If you aren't into brights, we have some amazing muted pastels and subtle greys which work well for colder days, especially styled with our new knitwear. 

It's time to get back on it, shop our new arrivals today.

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Tamara's 2018 New Year's Resolutions /blog/tamaras-2018-new-years-resolutions/ /blog/tamaras-2018-new-years-resolutions/#comments Mon, 01 Jan 2018 00:00:00 +0000 Tamara /blog/tamaras-2018-new-years-resolutions/
tamaras new years
Support women

2018 is the year for women to feel empowered. This year will mark 100 years since women won the right to vote and I would love to see more female role models out there being more real and supportive. Nobody’s perfect and I think it is important that women, especially those in the media spotlight, are honest about their struggles and are more truthful about the less than perfect parts of their lives. 
Be confident

Heading into my late 40's, I will be trying to embrace my body for how strong and capable it is and not to worry so much about wobbly bits, but if I ever need an extra confidence boost I will rely on our bum-sculpting Zero Gravity Leggings.
Don’t take myself seriously

I’ve been listening to a BBC Radio 4 sitcom recently called  ‘The Wilsons Save The World’, which is hilarious. It’s a  tongue in cheek account of a family and their teenage daughters as they live a ‘cleaner, serener, life’ and it could actually be a dramatised version of my family. Caitlin Moran's appearance in the final episode was brilliant. 
Embrace balance
With this in mind, 2018 is going to be a year of balance. We have a joke at Sweaty Betty that I am the first one on the yoga mat and last one on the dancefloor, so this year is going to be all about having fun, working out and enjoying that piece of cake when I want it.

Happy Birthday to us!

It’s Sweaty Betty’s 20th birthday this year and I cannot wait to celebrate. I can’t actually quite believe we have reached such a landmark birthday and this year I’m making a vow to make sure I celebrate big occasions to the fullest. 
Do what I really love

I usually try to shake up my workout regime. So this year I will continue to do what I really love which is yoga, running, swimming and working out outside and with my friends. I'm really excited as I've treated myself to my first ever yoga retreat with Niki Perry in the Swiss Alps. When I want to shake up my routine, I'm loving the classes at our No.1 Carnaby Street studio, we have different workouts every day from dancing to Beyonce to boxing alongside an MC.
Spend time with girlfriends

Work, husband, kids - life happens and can get in the way of seeing some of the most important people in my life, my girlfriends, especially as the kids get older and don't want to spend so much time with us! So this year, I am determined to continue to make time for these women who make me feel good and have fun building a community around working out and wine.

Find out more about Tamara here and share your own New Year's resolutions below. ]]>
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What to look for in your skiwear /blog/what-to-look-for-in-your-skiwear/ /blog/what-to-look-for-in-your-skiwear/#comments Wed, 01 Nov 2017 00:00:00 +0000 Tamara /blog/what-to-look-for-in-your-skiwear/ beautiful and technical ski styles. Welcome to ski uncut.

skiwear what to look for
Model wears the Method Ski Jacket, Astro Ski Salopettes and Vienoisserie Base Layer

Protective Fabric 

Sorry to state the obvious, but it goes without saying that the ski slopes can get extremely cold. Therefore, our skiwear is constructed in the best technical fabrics to protect you from the elements. All our jackets and trousers are completely waterproof and windproof, plus they're lined in a eco-friendly, insulating thermal lining to ensure you stay dry and warm. Our base layers are equally technical, they're completely seamless for comfort and dry really quickly when you sweat. 
RECCO® Reflector

This is a feature that I am so excited about. The RECCO® Rescue System is designed to help you to stay safe on the mountain. A two part technology, ski resorts and mountain rescue teams carry RECCO® detectors, which send out a search signal. The RECCO® reflectors then bounce back a signal that directs the rescuer straight to the reflector. We’ve included this technology in all our ski jackets and ski pants to assist mountain rescue teams if you do get into trouble.
Three Layering System

When you experience extreme body temperatures, it's so important to get the layering system right. I've found three layers keep me insulated best: merino or seamless base layers, followed by a fine mid layer fleece and finally by my outer jacket. A heat-regulating hero, our merino fabric is a staple in my multi-seasonal workout wardrobe. It's not only super-soft on skin, the advanced technology ensures it maintains body temperature and locks in warmth on colder days.

The essential extras  

Our skiwear is designed to make your life easier. I am quite a hard skier so like to stay as hands free as possible, so our Uphill Ski Jacket and Method Ski Jacket have a pocket for your lift pass and internal pockets for your technology. Warmth is also a priority, so the Backcountry Ski All-In-One and Exploration Ski Jacket both have removable, adjustable hoods, storm cuffs with thumbholes and an inside snow skirt to keep snow out.

Beautiful and Technical 

Like the rest of my wardrobe, I like my skiwear to be flattering. As an avid skier, finding a warm, high-stretch ski pant that looks amazing on the body was vital, and with the technology of softshell we were able to create the Astro Ski Salopettes which fit really well. Our jackets are equally technical and beautiful, I particularly love our softshell styles, especially the Exploration Ski Jacket, it's so breathable and stretchy, I love wearingi it ski touring as it really helps balance my temperature levels. 

Embrace the base

Our base layers are designed to stand out on and off the slopes, we not only create bright, stand out prints but they are seamless, warm and sweat-wicking making them the ideal choice for both skiing and winter style. For sking I usually go for a merino base layer, such as our Body Map Long Sleeve Top and Body Map Thermal Ski Leggings, as the fabric is temperature-regulating and anti bacterial, meaning you can wear them day after day.  

Shop Sweaty Betty's new inspired ski and snowboard collection today here. Share your slope style with #SBBaseLayer]]>
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The story behind the 7 a day print /blog/the-story-behind-the-7-a-day-print/ /blog/the-story-behind-the-7-a-day-print/#comments Tue, 17 Oct 2017 00:00:00 +0000 Tamara /blog/the-story-behind-the-7-a-day-print/ 7 a day. A new way to kale it (no apologies for the pun here), Founder and Creative Director Tamara shares the inspiration behind the print. 

sweaty betty 7 a day
Model wears the Obi All In One

Our winter collection was inspired by a design trip we took to Copenhagen, where we spent hours in the food market Torvehallerne (yes, I can confirm that eating is a vital part of Sweaty Betty trips). With over 60 stalls serving everything from cinnamon buns, to coffee, gourmet chocolate and exotic spices, we were so inspired by the fresh and healthy produce that perfectly compliments the Scandinavian lifestyle.

On our return to London, our designer Steph decided to visit her local London food market, where she loves the array of fresh fruit and vegetables on offer. After buying an array of produce, she was inspired to photograph the vegetables herself at home, where she arranged them into a print. So that print you see on your Contour Leggings? It's been created from images of organic aubergine, kale, tomatoes, oranges, that were freshly grown in the UK.

I think this print is the perfect embodiment of our approach at Sweaty Betty. We are all about nutrition and a healthy lifestyle with an emphasis on balance. Instead of giving you a piece of fruit with every purchase, we've added it onto your outfit, which is way more fun. I have my eye on the Obi All In One, which I'm going to style up with a plain tee and flat trainers for nineties style. This jumpsuit is so flattering, it has the perfect draped fit with a wide leg, meaning it's ideal for day or night.

Shop the Obi All In One and Contour Leggings, just remember don't be mean, wear your greens. ]]>
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5 reasons we love the bum-sculpting Zero Gravity Leggings /blog/5-reasons-we-love-the-zero-gravity-leggings/ /blog/5-reasons-we-love-the-zero-gravity-leggings/#comments Mon, 02 Oct 2017 00:00:00 +0000 Tamara /blog/5-reasons-we-love-the-zero-gravity-leggings/ Zero Gravity Leggings. The sleek sister for your sweatiest workouts, the Zero Gravity Leggings aka the bum-sculpting superhero are a long standing Sweaty Betty favourite. To celebrate their launch in a new print, our Founder & Creative Director, Tamara has summarised why you need to try these iconic leggings. 

zero gravityModel wears Zero Gravity Leggings


There is a reason the Zero Gravity Leggings have been nicknamed the bum-sculpting superhero, once you've put a pair on you will feel instantly lifted. We've found an amazing Italian fabric with the perfect combination of compression and stretch to really hold you in. This combined with carefully placed seams and a flattering low hip measurement, creates the ultimate in sculpting. 


As much as I could talk about the sculpting benefits of the Zero Gravity Leggings all day, the reason we introduce a new pair season after season is their performance. I wear them to run, spin and for essentially any sweaty workout as they are so comfortable and feel like a second skin. For difficult workouts, the sweat-wicking fabric and muscle-compressing benefits mean if you are a runner, they really will change your life. 

The extra details

You would never believe how many times we fit our garments. From design to completion we ensure they are extensively tested for fit and performance. We always try to remember those extra details. So from a drawcord at the waist, to breathable mesh panels and a back pocket that fits your iPhone - these leggings are designed to make working out easier. 

From gym to gin

When we are designing at Sweaty Betty, we always keep being able to wear your activewear beyond fitness in mind. The Zero Gravity Leggings are so sleek and comfortable you can easily wear them for a sweaty workout and then out to dinner. When I’m not working out, I always think layers are key when styling leggings. I like to throw them on with a longer line top like our Rye Knit Jumper.

Prints and colours

With over 10 styles and leg lengths available, it's safe to say there is a Zero Gravity for every workout or day of the week. My current favourite are the Japanese Landscape print, these are our new darker take on florals and look amazing for autumn. 

Shop the Zero Gravity Leggings today and view the new collection here #SBZeroGravity. ]]>
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Tamara why I love the Power Leggings /blog/creative-director-style-why-i-love-the-power-leggings/ /blog/creative-director-style-why-i-love-the-power-leggings/#comments Wed, 06 Sep 2017 00:00:00 +0000 Tamara /blog/creative-director-style-why-i-love-the-power-leggings/ Power Leggings are a popular choice. After working for almost twenty years to perfect the fit and fabric of our leggings and with the Power's we think we've nailed it, here's why our Founder and Creative Director Tamara is obsessed. 

power leggings tamara
Model wears the Power Leggings and Upbeat Padded Bra

For almost twenty years, we’ve been perfecting the fit and fabric of our leggings so that they make your bum look amazing. We’ve sourced the best technical fabric, fitted them in-house and placed our seams carefully to really flatter the bum and legs. When I put on a pair of Power Leggings I feel like everything has been sucked in, so I know they're doing the job.

I can do anything

I always say if you have to take one legging anywhere, it would be the Power. Whenever I am packing for a weekend away, I always include a pair in my bag as they work for any weather and any sport from running to barre or spin. The super stretch fabric is made to perform for multiple sports and is really sweat-wicking, so I always feel comfortable and confident. 
The fit 

With a high-waist to flatter the tummy and hips, carefully placed seamlines and a high lycra count, the fit of the Power Leggings is amazing and yes, bum-sculpting. 
The fabric
The Power Leggings are crafted in our super stretch fabric which is has compression properties while allowing lots of movement, so they aren't at all restrictive. Plus, being sweat-wicking and quick drying they are really high performance when I go running or spinning. 

The perfect length 

We designed the Power Leggings in the 7/8 length as it is universally flattering. Hitting on the perfect point of the calf to lengthen the legs, they also double as a full length style for petite ladies.

The limited edition print

Naito is a cool Japanese artist living in Berlin who creates floral artwork with an edge. I felt his graphic dark florals would slot perfectly into our collection, so we collaborated together to create this beautiful print. It looks amazing on the Power Leggings, they're almost too good to wear to the gym, especially with the matching Reversible Bomber Jacket and Upbeat Bra

The selection
The Power Leggings family consists of over ten prints, styles and colourways meaning there is endless choice. This means I can choose a pair for every occasion, the Tokyo Blooms Power Leggings are the pair I wear outside of the studio, the print looks amazing styled up with a bomber jacket and sheer tee.

If I'm working out it has to be our incredible Power 7/8 Mesh Leggings in oxblood, they are super sculpting and sweat-wicking, plus I am obsessed with this colour and the wetlook panels. I usually choose the 7/8 length, as it's universally flattering. Hitting on the perfect point of the calf to lengthen the legs, they also double as full length if you're petite.
Discover the world's most versatile leggings the Power here. Show us how you style yours with #SBPower on Instagram]]>
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Tamara introduces No.1 Carnaby by Sweaty Betty /blog/tamara-introduces-no1-carnaby-by-sweaty-betty/ /blog/tamara-introduces-no1-carnaby-by-sweaty-betty/#comments Fri, 25 Aug 2017 00:00:00 +0000 Tamara /blog/tamara-introduces-no1-carnaby-by-sweaty-betty/ No.1 Carnaby by Sweaty Betty with three floors of fashion, fitness, food and beauty. After dreaming of this concept for years, our Founder and Creative Director, Tamara gives you the lowdown.

tamara hill norton

Tell us about No.1 Carnaby by Sweaty Betty?

Ever since I started Sweaty Betty, it's been my dream to create a space where you can experience our lifestyle under one roof, with the best of fashion, fitness, food and beauty. It's our 20th birthday next year, so after spending years dreaming up the concept, we felt like it was the right time. We've curated a space where you can shop our new collection, workout daily with London's hottest studios, eat the best healthy food in town from Farm Girl and get your hair blow dried at Duck & Dry. 

Where did the idea of the concept come from?
When we were talking about the concept for No.1 Carnaby by Sweaty Betty, the idea was to create a space that is a destination as much as a shop. The store is right in the centre of London, so I wanted it to be a place where you could hang out with your friends, go for a class, get a cocktail and your hair done all under one roof. 

How did you choose the partners?

I handpicked all of our partners myself, as I wanted to make sure they had a similar ethos and values to Sweaty Betty - to live a balanced life that goes beyond fitness. When I met Rose from Farm Girl and Yulia from Duck & Dry, I was instantly struck by how they've created something so new and exciting. Our studio has a different takeover every day with a mixture of our favourite workouts in London and Sweaty Betty ambassadors. In fact, Fight Klub actually teach a class in our Support Office once a week.

What's going on during opening week?

We've planned a really fun range of events, there are free classes at The Studio so everyone can try it out and you can get your leggings monogrammed for free, which is so cool. Plus, on opening day, the first 100 customers will receive a free pair of our Power Leggings. 

Why Carnaby Street for Sweaty Betty’s new flagship?

Carnaby is such an iconic London location with so much history, so as a British brand, No.1 Carnaby is the ultimate address. We’ve dreamed of having a flagship like this for some time and this location just ticks all the boxes.

What do you most love about London?

I love the diversity of culture and people, it ’s such a cosmopolitan place to live which is so inspiring creatively.

If we should try on one thing in-store, what should it be?

It has to be our bum-sculpting leggings. There are two in particular: our Zero Gravity leggings, which is made of an Italian fabric that is very compressing and sculpting. And our other one is the Power leggings, and that’s a bit more stretchy, but also super sculpting.

What are you most excited about?

Everything! This will be like a permanant incarnation of Sweaty Betty Live, I actually may move my office there. I can't wait to be able to workout, eat, get my hair done and shop in one place, you'll essentially find me enjoying a super latte and Farm Girl's amazing avocado toast constantly. Plus, I'm pretty excited you can get a cocktail there too.

Finally, describe No.1 Carnaby in three words?

Fashion, fitness and fun!

Find out more about our new flagship No.1 Carnaby by Sweaty Betty here.]]>
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Introducing London Edit AW17 /blog/introducing-london-edit-aw17/ /blog/introducing-london-edit-aw17/#comments Tue, 22 Aug 2017 00:00:00 +0000 Tamara /blog/introducing-london-edit-aw17/ London Edit, a limited-edition collection that eptiomises the seasonal theme filled with innovative pieces with a fashion edge. Inspired by Japanese design and Scandi style, the new 9-piece collection is our most exciting yet. We caught up with designer Jess to get the lowdown. 

london editModel Chiharu wears the Sakura TeeShirayuri Skirt and Shion Leg Warmers with the SBxPinnacle Bike

What was the inspiration behind the London Edit?

The AW17 collection followed on from an amazing design trip we took to Copenhagen and Stockholm, where we were inspired by an exhibition on Japanese design and the amazing street style we saw there. When we returned to London, we created a moodboard and decided to fuse Scandi and Japanese design aesthetics.

Our London Edit collection is always the starting point to our design process. This time we were really excited about the seven principles of Japanese design, which encourage a really minimalist and clutter-free approach. This can be really seen within Scandi style and the cool styling of the urban commuter that was really prevalent on our moodboards. 

How did the design process begin?

We began by looking at how the Japanese used to make their kimonos. They started with a single square of fabric and were inspired by the purity of this. So we replicated the process by taking material and folding it into the body to create amazing new shapes. We loved the folding, tucking and pleating, creating beautiful pieces from a few pieces of fabric with as little wastage as possible. The first piece we created wasthe Kiku Vest with this amazing asymmetric detail. 

As we experimented, we spoke of how in Copenhagen cycling plays such a huge role in the culture. All the Scandi girls cycle to work and look amazing; so we decided to fuse the two ideas. 

What's your favourite thing about the collection?

I love how we've taken some fashion fabrics, particularly denim and added little fluoro trims in unexpected places. These pieces are quite sporty and cool; they're a whole collaboration of fashion and fitness with a Sweaty Betty signature.

What makes these pieces so special?

It's all about the fabrics, we've combined technical details with our more fashion fabrics to create a softer silhouette, We've hand selected materials including durable Japanese denim and eco-friendly fabric that contains recycled paper, which is really new for us. 

Can you actually wear these pieces to cycle?

Yes! We wanted to create technical pieces that fit with the idea of a girl who commutes but is unwilling to compromise on fashion. All the fluoro tape you see throughout this collection is reflective, so you can cycle in the dark. Plus, as always it's all in the details. The Shirayuri Skirt has a zip you can adjust on your bike for more movement and the Sayuri Tapered Trousers can be rolled up to stop them getting caught in your wheels. 

And there's a bike?

Yes, we have teamed up with Pinnacle to create an exclusive SBxPinnacle bike that fits perfectly with the collection (find out more here). 

What's your favourite piece?

It has to be the Tsubaki Cape it has the style of a kimono but is really technical, with fully waterproof fabric and reflective taping. It's a really cool update on a classic cycling jacket, designed to be worn beyond your commute. 

Shop the limited edition London Edit today. With only 9 pieces in limited quantities act fast to secure a piece of fashion history. ]]>
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SB x Pinnacle: The exclusive collaboration /blog/sb-x-pinnacle-the-exclusive-collaboration/ /blog/sb-x-pinnacle-the-exclusive-collaboration/#comments Mon, 21 Aug 2017 00:00:00 +0000 Tamara /blog/sb-x-pinnacle-the-exclusive-collaboration/ Pinnacle to create an exclusive bike. A collaboration between our in-house designers and Pinnacle bike design team, there are only 100 available to buy. We caught up with our Founder and Creative Director Tamara to find out more. 

sb x pinnacleModel Chiharu with the exclusive SB x Pinnacle Bike in the Tsubaki Cape

How did the collaboration come about?

We are a British brand and as all of Pinnacle's designers are British, we couldn't resist such an exciting opportunity to collaborate with a home-grown company on our first bike. Our shared goal was to create a bike which was the perfect fusion of urban cool and performance. In the words of my team: 'why can't your bike look as good as your leggings?'

Why a bike?

I cycle to work daily, so we wanted to create the ultimate bike that combined fashion with function. Our new London Edit collection was inspired by Scandi commuters in Copenhagen, so we drew upon this to reinvent the classic city bike in a fashion palette.

Tell us more about the bike itself?

We were really lucky that Pinnacle were keen to build a bike from the ground up. As I commute by bike, we considered British roads, the unpredictable weather and fellow cyclists, to ensure the finished product would really perform. Throughout the whole process, we consulted Pinnacle designers to ensure the best spec on the bike for performance, and then added our own touches.

What are the Sweaty Betty touches?

When the design team and I were in Copenhagen last spring, the spring blossoms inspired the palette of our London Edit collection. We took this beautiful pink shade and added our signature fluoro pops, plus a white leather seat to create a really cool bike. 

Is the bike technical?

Yes! Like our clothing, we were determined this bike would be as technical as it is beautiful. The result is a bike with a clean aesthetic which can be used for your commute or longer weekend rides. 

What are the exact features?

The bike has a number of features including Shimano Alfine 8-speed hub gearing, Shimano disc brakes, 650B x 42C Panaracer tyres, internal cable routing and a durable aluminium frame. Essentially, it's fast, agile and comfortable for an easy commute.

Finally, where will you be riding it?

I cycle along the Thames from Acton to Fulham three days a week, so look out for the pink bike and Sweaty Betty waterproofs!

Shop the exclusive SB x Pinnacle Womens Hybrid Bike here. Remember there are only 100 available so act fast for a piece of fashion history. ]]>
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