blogs Sun, 20 Apr 2014 00:00:00 +0000 en hourly 1 Tamara's Scrapbook Tue, 08 Apr 2014 00:00:00 +0000 Tamara Sweaty Betty's founder and creative director Tamara has her finger firmly on the pulse of what's hot in the worlds of fitness and fashion in London. Whether it’s trialling the latest classes, road-testing new activewear, or styling up the latest collections in her own, sports-versus-fashion way, each week we will be sharing the latest from Tamara's scrapbook. Never afraid to speak her mind, Tamara's weekly blog will inspire, inform and sometimes spark a debate. 

This week, Tamara joins the top names in British fashion for a glamorous cocktail party, visits the Petersham nurseries and finds inspiration on Marylebone high street.

Thursday 20th March: Brown's Hotel, Mayfair

On the evening of Thursday 20th March, I was invited to join the London fashion elite at Brown’s Hotel in Mayfair. A cocktail party thrown in honour of British fashion, the event was hosted by The Telegraph’s Stella Magazine along with and the British Fashion Council. The guest list gathered together some of the UK’s most prestigious high-end, new-gen designers, with a collection of professional women who have in some way championed British fashion. Together, they formed the crème de la crème of the fashion industry; the creative brains behind transforming British fashion into a global success, known for pushing the boundaries of design innovation.

Over Belvedere cocktails and Mark Hix canapés, I chatted and mingled with the likes of Richard Nicholl, Mary Katranzou, Emilia Wickstead and Anna Sebba; the wife of Net-a-Porter CEO Mark Sebba and a Sweaty Betty regular. Inspired by Stella Editor Anna Murphy’s passionate speech on the importance of British fashion, it felt great to be standing among such talented designers and supporters of the industry.

Outfits ranged from the elegantly tailored and subtly chic to the brightly coloured with statement prints - all British of course. I wore a top shop unique neoprene top, silk floral skirt, Sweaty Betty leggings and my favourite Nicholas Kirkwood shoes.

Friday 21st March: Petersham Nurseries, London

On Friday morning, I headed over to Richmond Park for a run with Ennis (our dog). Afterwards I popped into Petersham Nurseries which I love and find so inspiring. I go there at Christmas for vintage tree decorations and Spring for bulbs and to enjoy the spring flowers.
As mentioned in my blog last week, we are in the process of building a house in West Wittering, so I'm on the hunt at the moment for beautiful "sourced" furniture for inside and out, which they do so well.

Monday 24th March: Marylebone High Street, London

I'm always on the lookout for possible locations for new boutiques. I have always loved Marylebone and try to go there often to check out what new stores and cafes have popped up on the high street and to look for a potential site for us (and of course, I can't ever pass the Conran shop without going in.)
This time I discovered a new juice bar, Roots and Bulbs, which opened last month serving delicious raw, cold-pressed juices. It's so good to have healthy juice bars like these setting up. It's so common to have them everywhere in the US, but very hard to find them here.
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Tamara's Scrapbook Tue, 25 Mar 2014 00:00:00 +0000 Tamara Sweaty Betty's founder and creative director Tamara has her finger firmly on the pulse of what's hot in the worlds of fitness and fashion in London. Whether it’s trialling the latest classes, road-testing new activewear, or styling up the latest collections in her own, sports-versus-fashion way, each week we will be sharing the latest from Tamara's scrapbook. Never afraid to speak her mind, Tamara's weekly blog will inspire, inform and sometimes spark a debate. 

This week, Tamara takes her training to one of Britain's breathtaking coastlines, and gets creative styling outfits for the Autumn/Winter 2014 collection.

Friday 14th March - Sunday 16th March: West Wittering

Nothing beats a morning run. After arriving at the coast late Friday night, I make sure that the first thing I do on Saturday morning is head to the beach to get rid of the city cobwebs. I try not to plan much during the weekend as my weeks are so full of early morning school runs, hectic schedules at work and evenings out, so I take my time to get up and run when I feel ready. The kids are often in their pjs all morning, but I drag my daughters out running with me – which they love once they are doing it!

Growing up by the sea with a family who enjoyed surfing and playing tennis, I have always loved being active. Even now, we regularly go on big family sailing and skiing trips. For me, it's about more than fitness; it's about spending time with my family in a beautiful environment, doing something active together. We've been renting a beach house in West Wittering for years, and now we are finally building a place of our own.

West Wittering is our escape; our family time and my chance for relaxation and freedom. I love the stark contrast of the urban jungle that is London and the tranquility of my seaside refuge; each offering a different side to British beauty.

Tuesday 18th March - Wednesday 19th March: AW14 Styling

Styling shoots is one of the favourite parts of my job. Being surrounded by the new collection and styling the outfits across different product lines is so liberating. Each range is designed around its end use, so these sessions allow me to really bring my creative flair. That first moment when we open the bags of samples to reveal amazing new prints and fabrics is a special moment in the season.

Our upcoming AW14 collection is edgy yet feminine, so each look we created had a raw urban feel that we've never seen before at Sweaty Betty. Our designs have come such a long way in both sport and fashion, and it was so exciting to be styling some of our most fashion-forward pieces to date in a completely new way. Of course, our SB handwriting and tried-and-tested styles continue with contemporary layers and colour pops. And this season, we introduce sexy mesh panels and a combination of dark and neons, too. 

Across the two days, we styled looks for ski, dance, run and swim, with my favourite being a neon cropped hooded sleeveless vest with a cityscape printed legging. Watch this space for an exclusive look at some of the snaps from next week's shoot.

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Tamara's Scrapbook Fri, 14 Mar 2014 00:00:00 +0000 Tamara Sweaty Betty's founder and creative director Tamara has her finger firmly on the pulse of what's hot in the worlds of fitness and fashion in London. Whether it’s trialling the latest classes, road-testing new activewear, or styling up the latest collections in her own, sports-versus-fashion way, each week we will be sharing the latest from Tamara's scrapbook.

Never afraid to speak her mind, Tamara's weekly blog will inspire, inform and sometimes spark a debate. This week, Tamara sweats it out at a new spin studio and has tickets to see Beyoncé live at the O2. 

Monday 3rd March: Run Club
Every Monday, 15 girls step away from their desks, pull on their trainers and hit the pavement. Our nightime run club is a weekly staple for the SB support team, and while we may all be firm friends in the office – come run night, it’s all about where you finish in the race. Today, our Harrods ambassador and ultra-marathon runner Annie brings her killer abs and motivational speeches to lead us on a 5K route along the Fulham Palace Road. Keeping up with this amazing athlete and beating last week’s PBs well and truly got the blood pumping! Annie continues the training by whipping us into shape with a hardcore abs session that leaves us destroyed.

Tuesday 4th March: Beyoncé Concert
I love a strong woman, so the chance to go and see Beyoncé live at the O2 was something I was never going to miss! Health-conscious Beyoncé and her athletic dancers looked incredible, and had such strength that it made the show even more dynamic than past concerts. She remained pitch-perfect song after song, not missing a single step of the energetic dance routines – and neither did I! Her stamina was inspiring, and just goes to show how hard performers have to train in order to last the night.

Thursday 6th March: Spin Class at Psycle
Thursday morning saw me heading to London’s Mortimer Street to try out the hot new spin studio Psycle. I cycle to work nearly everyday and love a good spin session, so I was intrigued to see the new concept that Psycle has launched in London.

Combining cycling with dance moves, hand weights and stability exercises, Psycle spin classes take place in a dark, disco-lit room to a pumping soundtrack. Basically, a dance a nightclub...on a bike.

The studio is beautiful; the interior styling bright, elegant and welcoming, with the beat of the music creating an air of excitement and exhilaration. While I waited for my session to begin, another class was just finishing, and out walked the female instructor looking serene and composed, shortly followed by a group of ripped men, all looking completely exhausted. As I headed into the room, I wondered what I had let myself in for!

Putting my mind immediately at ease, however, was master trainer Tim Weeks. Tim worked with us back in 2012 on our Run Britannia event, and I knew he didn't suffer fools gladly. After explaining the format of the class and what to expect, we began spinning; moving from song to song with different workouts tailored to the beat, designed to work different body parts. My favourite was a series of ultra-challenging, ballet-style moves to tone and tighten the core. The 45-minute class was fantastic - tiring and tough yet fun and addictive. Afterwards, my legs, abs and arms felt heavy and achy, yet super energised too.

The showers at Psycle are also worth a mention. Stocked full of British brand Ila, I left the studio not only feeling amazing after my workout, but smelling it too! Quite the change from the average spin class, that's for sure.

Friday 7th March - Sunday 9th March: West Wittering
Like the rest of the British population, the news that the weather was going to be unseasonably warm this weekend prompted an immediate change of plans to ensure we would spend those heavenly two days off enjoying the great outdoors. For my family and I, this meant a trip to our beach house in West Wittering. It’s my seaside refuge from the city buzz, and we've been coming here for years; my husband going kite-surfing while my children and I take the dog for runs along the beach, followed by sunset sailing trips.

It was during one such visit to West Wittering that I found the inspiration for our current SS14 collection. Beach huts, nautical themes and competitive sailing numbers inspired bold prints and flowing shapes, while the stunning scenery and unpredictability of the British weather made it the perfect setting for our 'Against The Elements' photoshoot. I couldn't resist adding a few of my favourites from the photoshoot below.

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New Mid-Season Styles In-Store & Online Thu, 13 Feb 2014 00:00:00 +0000 Tamara With the new SS14 collection launched back in January, and the second round of our beautiful summer activewear not due for release until April, we at Sweaty Betty thought our inspirational, fitness-loving customers deserved a few mid-season treats in the form of five beautiful new styles.

Designed to enhance your performance and ensure you look amazing during your workout, we introduce the five new styles for February...

Slogan S/Slv Dance Tee
Designed for dance

Make a dance style statement with this soft tee with subtle keyhole open back. A loose, flattering fit and high-stretch, breathable fabric make this the urban dancer's mid-season must-have. Take the hint - don't stand, just dance.

Seamless Ejecta Training Top
Designed for running, training

The innovative seamless design makes this top the perfect choice for a comfortable, on-trend workout. It's high-stretch, antibacterial with breathable mesh back panels and feminine styling of a ribbed waistband, bright colour and flattering gathered details. Ticked every box? We thought so...

Postcard S/Slv Dance Tee
Designed for dance

The signature postcard print gives a nod to 50s beachside nostalgia, while the soft fabric and slight batwing sleeves provide an easy, relaxed fit to flatter your silhouette. Perfect for dance rehearsals layered over a colourful cami, this gorgeous tee looks equally chic paired with jeans and heels.  

Hero Power Run Capris
Designed for running

Updated for SS14, these popular, performance-enhancing capris make their return with contrasting colour panels for a streamlined look. As for functionality, they're sweat-wicking, quick-drying and high-stretch with elasticated waistband and back zip pocket. Putting power in your pace from start to finish.

Warm Up Sleeveless Vest
Designed for workouts

Soft, sweat-wicking and sleeveless - this thermal, zip-through tunic has a flattering dropped hem and funnel-neck hood with audio port guide for a more entertaining workout, making it the ideal layer for summer runs.
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Our Favourite Fusion Fitness Classes of 2014 Fri, 17 Jan 2014 00:00:00 +0000 Tamara Over the last 12 months, hot new fitness trends have arrived in abundance, with a particular few taking the workout world by storm and turning 2013 into the year of SoulCycle, Barrecore and HIIT. Looking ahead to the ever-expanding landscape of sporting innovation, the exercise community are already set to make 2014 the year of fusion fitness.

From cardio-craving yogis to Spinning fanatics looking to tone their triceps, the new realm of fusion fitness spans a wide variety of specifically-designed classes offering the ultimate in new-and-improved, body-toning workouts. Inspired by our January Guest Instructor Event, Cardiolates, here are my top 5 fusion-fitness classes to try in 2014.

1. Cardiolates
The inspirational instructors of London's TenPilates studio have just launched high-energy class, Cardiolates. Designed to produce quick, effective results, this 'unapologetically challenging' workout combines Spinning with Reformer Pilates, aiming to build endurance, sculpt the body and improve strength and posture. Sweaty Betty customers took advantage of the body-toning benefits of Cardiolates at the Guest Instructor Event on 15th January, stretching and cycling to their full potential. 

2. Aquacycling
A firm favourite on the New York City fitness scene, Aquacycling is a more intense version of Spinning where the bike is submerged in water. The addition of water increases resistance and works the back and core harder than your regular Spin class. This low-impact, high-results class is available in UK studios such as London's Hydrofit and fitness club AquAllure, and at the Aqua studio in TriBeCa, NYC.

3. Piloxing
Already popular in the US, non-stop cardio class, Piloxing, is a combination of standing Pilates, boxing and dance. The class, that involves wearing weighted boxing gloves and working out to music, was designed to boost cardiovascular health, fat burning and muscle toning. Sweaty Betty fans got a taste of this up-and-coming workout in our Richmond store last year, to great success. Piloxing is currently available at NYC's Elements studio in TriBeCa and at Push Studios in East Dulwich, UK. 

4. BoxingYoga
Those who regularly attend Sweaty Betty's Guest Instructor Events may remember the BoxingYoga class that we held in August 2013. Conceived by boxer Matt Garcia and contemporary dancer Kajza Ekberg, this innovative workout draws upon boxing techniques and Ashtanga Vinyasa yoga to improve mental strength, physical fitness and flexibility. Classes are available at several gyms and studios across London, or you can take part from the comfort of your own home by clicking to our online class here:

5. Ballet Bootcamp
Hot on the heels of dance-inspired barre fitness, Ballet Bootcamp is the hot new body-sculpting class that fuses the posture-correcting movements of classical ballet with yoga and conditioning workouts. Moving from first position to fifth with a mix of planks, press-ups and cardio exercises, the class lengthens and strengthens the body and hones the physique. Ballet Bootcamp is currently offered at NYC's ChaiseElements studio in Grammercy, and will soon be available as part of Sweaty Betty's Get Fit 4 Free campaign throughout February. More details coming soon to

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Against The Elements: Creative Direction Tue, 14 Jan 2014 00:00:00 +0000 Tamara

Athlete Workout Vest:
The Antigravity print on the Athlete Workout Vest depicts the lines of vintage navigational charts. Our design team removed the maps on the charts to reveal the unique criss-crossing pattern, giving the Athlete Workout Vest an added, fashion-forward edge.
- Laura, Designer 

Stage Door Tee:
A favourite of Sweaty Betty Founder Tamara, the Stage Door Tee features a photograph from English National Ballet's image archive. It showcases the strength, elegance and poise of a prima ballerina the moment before she spins onstage; the perfect print to inspire your performance from pre-rehearsal to post-show.
- Lisa, Designer

Sail Away Swimsuit:
Combined with a bright fluro colour palette, the statement print on the Sail Away Swimsuit is taken directly from the competitive sailing numbers used across the world, enhancing functionality with style.
- Mathilde, Buyer

Chandrasana Yoga Leggings:
Printed on the Chandrasana Yoga Leggings, this eye-catching design was inspired by the triangular shape of the sails in beautiful aquatic colours. Combined with opaque, sweat-wicking fabric, these are the go-to leggings for adding style and support to your practice.
- Charlotte, Yoga Buyer

Sadhaka L/Slv Yoga Top:
The movement and fluidity of sails flowing in the wind inspired the asymmetrical style and design of the Sadhaka L/Slv Yoga Top, providing a flattering fit and relaxed look perfect for pre or post-workout.
- Julia, Designer
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The New SS14 Collection Has Arrived Thu, 09 Jan 2014 00:00:00 +0000 Tamara

Launching today in-store and online, our beautiful new Against The Elements collection for SS14 is undoubtedly our most technical, fashion-forward range to date.

Modelled by professional athletes and inspired by the fluidity of sails and waves with nautical themes and nostalgic 1950s style, each line is authoritative and sport-specific with a dynamic, springtime colour palette perfectly suited to your workout. Our design team continues their innovation by enhancing the performance of every piece across the collection. Technical fabrics, flattering fits and functional details are combined with creative designs that range from sailing-inspired prints to images from the archive of English National Ballet, to create a range that ticks the boxes for fashion and functionality.

Welcome to Against The Elements. Shop the new collection >
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Tamara's New Year Resolutions Tue, 31 Dec 2013 00:00:00 +0000 Tamara The arrival of a new year is marked by nationwide self-promises to be a better, healthier you. For me, New Year resolutions centre around fitness and enjoying the great outdoors.

My New Year resolutions for 2014:
1. Here at the Sweaty Betty Support Office, we are very lucky to run a variety of lunchtime and after-hours fitness classes across a range of sports. I resolve in 2014 to attend at least two of these workouts per week. With run club, power yoga, bootcamp, Pilates and netball to choose from, I’m spoilt for choice!

2. I practice yoga regularly, but this year I plan to do yoga in five unusual locations. I’ve always wanted to try aerial yoga (suspended from the ceiling) so I will start with that, followed by practicing in a mountain hut after my ski tour, and on a stand-up paddleboard in the sea.

3. Swim training has been a part of my weekly workout regime for years, so at some point this year I hope to achieve a long-time fitness aspiration of mine and complete an open-water swim weekend.

4. My family and I enjoy a variety of water sports, and we are all particularly keen surfers, so during 2014, I would like to take my children surfing in Cornwall.

5. The vibrant, beautiful city of London has so much to offer in terms of sights and sport, and I have promised myself that this year I will see and enjoy much more of it. I intend to walk a new route with my dog at least once a month, to discover new parts of my home city.
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Sweaty Betty wins Best Activewear Design Team 2013 Thu, 31 Oct 2013 00:00:00 +0000 Tamara
Fifteen years ago I had a dream of creating beautiful clothes for active women. We have come a long way since our first store in Notting Hill and our promise to ‘inspire women to find empowerment through fitness’. Joined by my husband and an incredible team of designers, Sweaty Betty clothing has evolved into a collection that is worn by athletes and loved by customers all over the world.

Last night we had the honour of being recognised as the ‘Best Activewear Design Team 2013’ by WGSN. The WGSN Global Fashion Awards were held in the Victoria and Albert Museum and in the room with us were winners Net-a-Porter, Topshop, Acne and Nicholas Kirkwood. We were presented with the award by the Olympian gymnast Louis Smith.

To say that I am thrilled with this award is the understatement of the year. I am immensely proud of what Sweaty Betty has achieved and to be recognised alongside the world’s fashion elite, which was once a dream, has now become an amazing reality.

I particularly want to thank you for being a customer and such an important part of the Sweaty Betty story. Seeing such stylish, active women wearing our clothes is a wonderful confirmation that our designs, fabrics and styles are indeed the best in the world.

We couldn’t have done it without you.

Thank you so much.

View Tamara's Edits >
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New Autumn Collection: the Inspiration Thu, 01 Aug 2013 00:00:00 +0000 Tamara Beyond Blastoff has all the essential ingredients of a Sweaty Betty collection – a determined design team pushing the boundaries of fitness and fashion, months of behind-the-scenes planning and energetic shoots in Champoluc and East London. The hard work has certainly paid off: the newest collection is our most directional and advanced to date, and I couldn’t be more pleased to announce the launch of the autumn season.

It all began with a visit to the Chabot Science Museum at 10,000 Skyline Boulevard, San Francisco. I was fascinated by the exhibit featuring 1970s astronauts. To keep their muscles from deteriorating without gravity, they had to run marathons on treadmills in heavy compression suits.

As I left the museum, the pioneering female astronaut making her way in a male-dominated world seeped into my thoughts. She became, in a way, our role model and muse for the AW13 Collection, which you can see on the designers' mood boards. The design of one compression suit in particular – Dava Newman’s revolutionary Biosuit – inspired the reflective patterns on the Adrenaline Galaxy Capris. Ski has yet to hit the shop floor, but compression suits are strong design influences – watch this space!

For the Dance and Yoga ranges, we looked at supernatural wonders of the world, like galaxies and the Northern Lights. Our designers contacted NASA to see if we could use some of their incredible photography and they were very obliging. I especially love the print used on the Sirsha Yoga Vest. The NASA photography can be seen further across run and yoga statement ranges.  
Another print that I have fallen for this season is featured in the Dance Statement range. After discovering the beauty of the Northern Lights waiting at a bus stop in Scotland – you can read more of the story here – our designer Laura created a vibrant aurora kaleidoscopic print. With neon colour pop bindings, the Aurora Dance Outfit is my favourite hero piece for autumn, especially because it so perfectly complements September’s Get Fit 4 Free programme.

Sign up to the newsletter to be the first to know about Get Fit 4 Free, or keep checking back here for the official announcement later this month. In the meantime, I hope you enjoy the new season’s collection as much as I do. 
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