blogs Thu, 29 Jan 2015 00:00:00 +0000 en hourly 1 Tamara's sporting inspirations: Tamara Rojo /blog/tamaras-sporting-inspirations-tamara-rojo-/ /blog/tamaras-sporting-inspirations-tamara-rojo-/#comments Thu, 29 Jan 2015 00:00:00 +0000 Tamara /blog/tamaras-sporting-inspirations-tamara-rojo-/ To celebrate women in sport, this new blog series will highlight some of the amazing icons who inspire Sweaty Betty Creative Director Tamara Hill-Norton on a daily and seasonal basis. Sometimes it’s their spirit she channels during a workout. Sometimes it’s their essence she captures in the ethos behind a new collection. Always they’re exceptional at what they do. A role model for fitness enthusiasts and a benchmark for success in all areas of life. 

To launch the series, Sweaty Betty’s Tamara could think of no woman more fitting than Principal Dancer and Artistic Director of English National Ballet Tamara Rojo. Here she explains what makes this extraordinary ballerina stand out…  

She first grabbed my attention…  

“I remember when I first met Tamara. She had just been made Artistic Director in the first year that Sweaty Betty sponsored English National Ballet. I knew we’d made the right decision when she introduced herself, a fireball of energy in sky-high Louboutins, and instantly demonstrated a drive for perfection. Seeing her on stage the same year, I knew the emotional connection she achieves in performance was the result of untiring practice and dedication.” 

I was inspired… 

“I loved watching Tamara dance opposite Carlos Acosta in Romeo and Juliet. It was a beautiful contemporary take on a classical performance and it helped to keep ballet relevant in today’s dynamic creative environment. There was a particular moment after Juliet’s death when she is supposedly a corpse and Romeo dances with her body – it was the first scene in a ballet that brought me to tears. Although she appears weightless and effortlessly graceful, I was in awe of the strength and poise required to master such an illusion.” 

She rose to fame…  

“Honoured for her work and dedication, Tamara received the 2013 II Fundación Banco Santander Prize in the Spanish Embassy in London and was highly celebrated in the media. Despite finding success at a very young age, she’s become a tremendous icon for sport and the arts in both England and her home country of Spain.”  

She joins the Sweaty Betty dream team… 

“Not satisfied with the status quo, I respect how Tamara continues to challenge conventions in ballet and consistently shows a deep-seated passion for the art. As such, she shares Sweaty Betty’s values of ‘pushing boundaries’ and ‘loving what we do’.”

Shop the Sweaty Betty X English National Ballet Dance collection here]]>
/blog/tamaras-sporting-inspirations-tamara-rojo-/ 0
Tamara's scrapbook: Inspired by feminine strength /blog/tamaras-scrapbook-inspired-by-feminine-strength-/ /blog/tamaras-scrapbook-inspired-by-feminine-strength-/#comments Tue, 20 Jan 2015 00:00:00 +0000 Tamara /blog/tamaras-scrapbook-inspired-by-feminine-strength-/ A month of hibernation for many, Tamara has defied the temptation of the sofa and enjoyed a very social, active start to the year. From collaborative workouts like the Elle Pilates event held across Sweaty Betty’s 40 UK stores, to unforgettable performances of Swan Lake by English National Ballet, and attempts to emulate that beauty in her local Barrecore class, Tamara fills us in on her inspirational January… 

Liaising with Elle 

Last week, Sweaty Betty and Elle magazine joined forces to host informative Pilates classes across all our stores. Together, Elle Editor Lorraine Candy and I set about spreading the word and planning enticing goodie bags for our guests. We also joined in on the action, spending an evening in the Kings Road boutique with Ambassador Hollie Grant teaching challenging core exercises that can be moderated to suit people at all stages in their training. 

Lorraine also hand-picked her favourite capsule collection from our new Spring Summer 2015 collection, which you can browse for yourself here

Tamara presents the Elle Pilates event with co-hosts Lorraine Candy and Amy Lawrenson from Elle magazine. Hollie (below) led the class at the Kings Road boutique. 

An evening of fine entertainment 

The following evening, I met up with more editors from top magazines to take in a performance of Swan Lake by English National Ballet. Many of them were former dancers themselves, but had since traded in their ballet slippers for heels or trainers. We spoke of how seeing the ballet reminded them of their youth and liberated their imaginations, while at the same time remarked on the incredible grace and power of principal dancer Tamara Rojo as Odette and her evil double Odile. 

Our most recent theme at Sweaty Betty has been all about the Power of Transformation and the real struggle that takes place in rehearsals and training. Having had some insight into the immense effort that goes into the ballerina’s movements, it was particularly inspiring to see how feminine and pretty Tamara looked on stage. Madison Keesler, our campaign model for the dance collection, also looked effortless. Not for one second did she show signs of back strain, when in reality she was straight off stage for an ice bath when the performance finished.   

The weekend after watching Swan Lake, Tamara saw this pair of white and black swans near her beach house in West Wittering. One of life's uncanny coincidences. 

Emulating English National Ballet

Wanting to channel the ballerina’s strength and grace, I couldn’t wait for my next Barrecore class. It’s one of my favourite workouts of the week because the atmosphere is friendly yet challenging, with only yourself to compete against and no need to psyche yourself up beforehand. While we were practising leg lifts, I recalled how Tamara Rojo had easily reached her toe out and up in a perfect arc. It was the ultimate example of ‘little by little’ training where you aim to progress just a small amount with every workout, building up to a semblance of the stunning strength displayed on stage at the ballet. 

Another reason I love Barrecore is the opportunity to wear beautiful, feminine clothes while working out. Whether it’s a full outfit from our Dance range or a mixing of layers with key Yoga Statement pieces, there’s a noticeable confidence boost that comes with looking amazing before and during your training. 

My favourite barre outfit from this season is the Adagio Dance Leggings with the Mukha Yoga Vest and the Flow Yoga Vest featuring the ‘You Give Me Butterflies’ slogan, which I tuck into the leggings. The seamless leggings are so supportive and the stirrups under your feet add lovely length to your body. Plus, I love the customised, edgy look of the Flow vest with its raw edges layered on top. Once I’m warmed up, I’ll wear the Mukha on its own because I can see all my muscles working. Of course, I always take my barre socks with the high-grip soles, too!  

Next week on the blog: In a brand new blog series, Tamara reflects on some of the female sporting icons who have inspired her throughout her career. Some of them seasonal muses and others a constant source of empowerment. Find out who sprung to mind first… 

/blog/tamaras-scrapbook-inspired-by-feminine-strength-/ 0
Tamara's 2015 New Year's Resolutions /blog/tamaras-2015-new-years-resolutions/ /blog/tamaras-2015-new-years-resolutions/#comments Mon, 29 Dec 2014 00:00:00 +0000 Tamara /blog/tamaras-2015-new-years-resolutions/

1. Have a low-sugar January, using my new juicer from Christmas to make vegetable-based smoothies.

“When I take on a new personal challenge, I inevitably rope the rest of my family in. I’m calling January my low-sugar month because I’m not prepared to cut out fruit but will be removing as much processed sugar from my diet as possible. And that means my kids had better buck up, too. My first mission is to get them off sugary cereals.”

2. Practice windsurfing ahead of a family holiday in Jericoacoara, Brazil.

“I used to windsurf before we had the kids. Now they’re all old enough for water sports, I’d love to get back into it, particularly as Simon (my husband and Sweaty Betty CEO) is an avid kitesurfer. This autumn, we’re visiting friends on this beautiful coastal stretch of northern Brazil and it’s such an incredible place for windsurfing. In preparation, I’ll be fine-tuning my skills during weekends in West Wittering.” 

3. Combine fitness classes with friendly catch-ups and enjoy a healthier way to socialise. 

“A few of my favourite London studios are Lumi Yoga, Psycle and Barrecore. My aim is to bring more friends along when I attend classes there. I love the concept of ‘sweatworking’, made popular in New York City, and think exercise is a great platform for people to get together and build relationships.” 

4. Build a capsule wardrobe around my favourite new Tessellate Luxe Leggings.

“Like everyone, my wardrobe can often expand beyond my control. This year, I want to streamline my clothes collection by building capsule wardrobes around my favourite pieces. The new Tessellate Luxe Leggings are my current favourites, and I’ve already planned three different outfits in which they’ll feature: 

Ski: As a base layer beneath my Downhill Ski Pants and Uphill Ski Jacket

School run: Under the Uplift Luxe Cape, paired with Uggs or Isabel Marant wedges.

Work: With a J.Crew white shirt and the yellow Steady Luxe Knitted Jumper.” 

5. Commit to one family activity every weekend; either paddleboarding, running or swimming with my children. 

We used to be really good at exercising as a family, but this has slipped a little bit in recent months as I’ve gotten more lenient about letting the kids lie in. In 2015 I’m going to be a lot more proactive at getting them out of bed and starting the weekends with a healthy dose of sport. 

/blog/tamaras-2015-new-years-resolutions/ 1
Tamara's scrapbook: London press days /blog/tamaras-scrapbook-london-press-days/ /blog/tamaras-scrapbook-london-press-days/#comments Thu, 04 Dec 2014 00:00:00 +0000 Tamara /blog/tamaras-scrapbook-london-press-days/ After returning from Sweaty Betty’s recent press day in the New York, Tamara caught up with her friends in the media during a busy week of UK press days to present the SS15 ‘Social Butterfly’ collection. Here she gives you the inside scoop, and hints at some of the press favourites from next season.  

Getting sporty (and spiritual) in Soho 

85 attendees joined me in our Soho boutique for the UK press day, giving me a chance to catch up with journalists and bloggers from the worlds of fashion and fitness. From the conversations I shared, it was clear that sport is very much on-trend. We talked about new studios, compared our favourite new juice bars and discussed plans for active holidays in the New Year. And, of course, we talked about the SS15 Social Butterfly collection – with Sweaty Betty designers by my side, we explained how the natural world has influenced key prints of the season. Blues were particularly popular, with classic blacks giving way to bolder blues as the go-to colour.  

We were joined by fitness enthusiasts from all disciplines, including CrossFit extremists and yogis alike. Interestingly, everyone felt united by the spiritual themes running through the collection. As well as sweating, more and more people are recognising the need to step back and establish a balance in their personal lives with more meditative forms of exercise. Our ethereal yoga pieces, such as cut-away vests in soft colourways, stood out as firm favourites among attendees. 

Bonding on the Bike at Psycle 

Just last week, we also held an exclusive Sweaty Betty X Richard Nicoll press event at the Psycle in central London. Combining an early morning spin class with closer look at the 10-piece Richard Nicoll collaboration, I was thrilled to demonstrate how fitness and fashion really do go hand in hand. The fiercely athletic instructor Rhian led 45 minutes of cardio intervals and a series of on-the-bike conditioning exercises, all while looking amazing in the Nui Reflective Double Time Run Tank and Shibori Run Tights. Meanwhile, I felt so comfortable and confident in the Muiura Reflective Over Tee. 

There is nothing like a high-energy workout to bring people together and build relationships; after the class there was such an invigorating buzz. Plus, we were treated to delicious Imbibery juices and breakfast pots by 26 Grains -  made from almond milk, oats, chia seeds, coconut flakes and goji berries. I loved the breakfast pots so much that I’ve started making them at home! 

Look out for the SS15 collection launching early January. For more behind the scenes action, read Tamara’s blogs about shooting SS15 in England and Switzerland.
/blog/tamaras-scrapbook-london-press-days/ 0
Hidden Treasures: Tamara Hill-Norton on life in London /blog/hidden-treasures-tamara-hill-norton/ /blog/hidden-treasures-tamara-hill-norton/#comments Wed, 26 Nov 2014 00:00:00 +0000 Tamara /blog/hidden-treasures-tamara-hill-norton/ Calgary Avansino and Get the Gloss editor-in-chief Susannah Taylor, Sweaty Betty's creative director Tamara Hill-Norton shares some of her favourite spots in London. 

What’s your favourite run route and why?

Gunnersbury or Richmond park. I love London parks - some of them make you feel as though you could be anywhere, not in the middle of a great urban sprawl. Running past deer in Richmond is especially thrilling. At the weekends I also love to run on the beach with my kids and dog down in West Wittering. It gets rid of all the stress of the week, and I love catching up with my kids as we run. 

Which is your must visit juice bar for a post workout refuel, and your favourite kind of juice/smoothie?

I'm often frustrated how few juice bars there are in London - we don't have any near where I work out in west London. I'm trying to persuade Montauk Juice Factory to expand over here. My favourite juice they do is the citrus-filled Liquid Sunshine - it reminds me of being on the beach. 

What 3 boutiques would you love to have on your local shopping street?

I live in Acton which is a friendly and diverse community, but the shopping is really not great! Luckily we have Whistles, but I would also love to see Zadig & Voltaire, Trilogy and Zara. 

What’s your must-have piece of kit that people may be surprised to learn about?

A tempo trainer (a small beeping device you wear inside your swim cap). I use it during swimming to track my pace and ensure I'm moving as efficiently as possible. 

Describe your ideal active retreat?

Last year in Champoluc I had an amazing time ski touring up to a hut and practising yoga in the mountains. I would also love a holiday that involves surfing every day, interspersed with yoga classes. 

What fitness or wellbeing event is on your bucket list?
The 2016 Summer Olympics in Rio!

What’s the one class that you never cancel, no matter how busy you are? 
Swim training, as our coach is so scary and doesn't like us missing sessions. 

Who do you follow on Instagram for fitspiration?
@calgaryavansino, @beachyogagirl, @stylerunner, and @sportluxe.

What do you pack for holiday to ensure you don't lose your fitness?
Travel yoga mat, iPad to watch yoga videos, ASICS trainers, Sweaty Betty swim goggles and City Lights Streamline Swimsuit and resistance bands. None of them take up much space.  

What do you always have to hand for a post-workout snack?
Almonds, Bounce balls and naked bars.

What YouTube channel do you have on standby for quick at-home workouts? 
Yoga for runners with Charlie Morgan. 

Next week, in the final 'Hidden Treasures' interview, Sweaty Betty will be talking to blogger Christine Bibbo Herr]]>
/blog/hidden-treasures-tamara-hill-norton/ 0
Tamara's scrapbook: Manhattan musings /blog/tamaras-scrapbook-manhattan-musings-/ /blog/tamaras-scrapbook-manhattan-musings-/#comments Fri, 14 Nov 2014 00:00:00 +0000 Tamara /blog/tamaras-scrapbook-manhattan-musings-/ As a business woman always on the go, Creative Director Tamara hosted the recent Sweaty Betty press day in NYC following an actively relaxing week with her family on the UK's South Coast. Here she indulges us in a few of her highlights. 

Keeping active 

I loved spending half term with my kids in West Wittering before heading to NYC for a busy few days of press meetings! The weather was so unusually warm for this time of the year that we were in the sea paddleboarding. I've recently sustained an ankle injury, so I've been replacing my usual long runs with YouTube yoga, cycling and swimming. It's OK but I'm missing the endorphin rush that running offers.

Once in NYC, I took advantage of early mornings due to jet lag to continue with my YouTube yoga. It was a great way to prepare for the days ahead – which often entailed 16 hours of non-stop activity. 

Staying local 

My view during these daily yoga classes wasn’t bad either. From our hotel in Williamsburg, we looked out across to Manhattan – the city lights still twinkling in the early hours of the morning. Some Sweaty Betty team members preferred to work out at Soul Cycle, which was conveniently just around the corner. 

Liaising with Vogue 

The day before Vogue moved to its new office in the iconic One World Trade Centre, I met with Vogue’s style editor Emma Elwick-Bates to discuss the magazine’s annual Shape issue. I was more than happy to oblige when she asked us to style NYC’s ultra-cool Orchard Street Run Club

Sharing SS15 stories 

Of course, the main reason for our team visit was Sweaty Betty’s second US press day in our award-winning SoHo store. The boutique’s downstairs studio was transformed with beautiful paper butterflies displayed across the wall, Jonathan Adler candles, English art books and tables lined with amazing drinks from the Montauk Juice Factory.  

Journalists from a wide range of papers and magazines joined us to talk about the English heritage at the heart of the upcoming SS15 collection, and how art and nature inspired the soft prints and pastel aesthetic seen across key pieces. Of course, at the heart of it all is the social butterfly – and I couldn’t believe my luck when I strolled across this inspirational message marked in graffiti on the Williamsburg Bridge.   

To learn more about the inspiration behind SS15, read Tamara’s scrapbook from behind the scenes of the SS15 shoots in England and Switzerland.]]>
/blog/tamaras-scrapbook-manhattan-musings-/ 0
Introducing the Winter 2014 collection: Tamara's top picks /blog/introducing-the-winter-2014-collection-tamaras-top-picks/ /blog/introducing-the-winter-2014-collection-tamaras-top-picks/#comments Thu, 09 Oct 2014 00:00:00 +0000 Tamara /blog/introducing-the-winter-2014-collection-tamaras-top-picks/ The latest installation of Sweaty Betty’s Autumn Winter collection is here, with ski and outdoor running enthusiasts in for a real treat. Creative Director Tamara tells us what winter training demands inspired the collection, and how her favourite pieces will help her stay fit and feel confident through the season. Plus, we give you a first look at some of the amazing images we captured in Morzine while shooting the collection. 

What differentiates your winter training regime? 
I love the more extreme elements of exercise and the pride that comes with overcoming the outdoor conditions. There’s also something special about training at night. When it’s dark my sense of awareness becomes even sharper, and I think it’s beautiful the way bright lights reflect off urban architecture. You’ll see that in the likes of the City Lights print on the Ultra Run Jacket

Are there any key winter activities that inspired the collection? 
I was hugely inspired by ski touring – climbing mountains without using machines. You need to be really fit, and there’s a real beauty in climbing where no one else is, then reaching the top of the mountain and skiing down through unbroken powder. It’s quite scary at times and really exhilarating! 

Tamara ski touring MorzineTamara and friends at the start of a day ski touring in Morzine. 

Describe your capsule winter wardrobe… 
Layers! It’s so important to keep your extremities warm and avoid any gaps between fabrics that could expose your skin. I’ll move away from no-show socks to long socks and Chaines Leg Warmers. Accessories like gloves and fleece headbands are essential. Most of my outfits consist of thermal leggings like the new Body Map Run Tights, a long-sleeved top and a gilet

Which new in winter product are you most excited to wear? 
The Avalanche All In One. When I first had the idea of modernising this old-school ski look, I was a bit worried it wouldn’t be versatile or warm enough. But I recently wearer-trialled it in Morzine (read more about our shoot location on the blog tomorrow) and loved how secure it made me feel. It’s really sculpting and creates a flattering silhouette you don’t often see on the mountains, and with the right base layers you’re good to go for the whole day. I even wore it for ski touring, folding down the top half and wearing a sweat-wicking base layer plus a merino or fleece top beneath.   

Tamara Sweaty Betty Uphill Ski Jacket

Tamara wears the Anon Wren Ski Helmet, Uphill Ski Jacket and Downhill Ski Pants

Sweaty Betty Avalanche Ski All-In-One
Mecia wears the Luxe Knitted Bobble Hat, Anon Majestic Ski Goggles, Avalanche Ski All-In-One, and C Zone Powder Mittens

Tamara Sweaty Betty Orbital Down GiletTamara wears the Hypo Glisten L/S Top in Neon Peach Blossom and Orbital Down Gilet]]>
/blog/introducing-the-winter-2014-collection-tamaras-top-picks/ 0
Tamara's scrapbook: Iconic shoots for SS15 /blog/tamaras-scrapbook-iconic-shoots-for-ss15-/ /blog/tamaras-scrapbook-iconic-shoots-for-ss15-/#comments Tue, 07 Oct 2014 00:00:00 +0000 Tamara /blog/tamaras-scrapbook-iconic-shoots-for-ss15-/ After absorbing the English park life in Gunnersbury Park in London, Sweaty Betty’s Creative Director Tamara was excited to seek out a serene Swiss location to capture the other half of the SS15 imagery. Then it was straight back to London to the celebrity-frequented Holborn Studios on Eagle Wharf Road to shoot the season’s most fashion-forward looks. Here she shares her perspective from behind the lens.

Badi at Lake Zug

I chose Lake Zug in Switzerland because a friend was sending me weekly text messages of her training sessions on the Badis (decked bathing areas) at Walchwil, while she was training to be a yoga instructor. Everywhere you look, you’re immersed in a kind of silver light from the sun reflecting off the lake. I especially love this swimwear shot, with the model dangling her feet from a diving board.

Lake Zug swimwear

We also shot in these incredible on-site teepees, where our yoga-loving model felt right at home. Afterwards we enjoyed eating from the earth with healthy dried teas, home-grown vegetables and locally reared meat.

Switzerland Teepee

Much of my inspiration for the Spring Summer collection came from my time at Wilderness Festival this August. It was a surprisingly holistic wellbeing experience with 5K runs through the woods, wild swimming in the lakes, meditation and foraging (as well as crazy outfits and dancing in the Valley at night). You can expect to see a lot of these festival elements come across in next year’s edgiest pieces. The mood of our London shoot is nicely summarised by this "flash tat" and this bracelet I bought in Ibiza against the popular Neon Floral print from the current Autumn Winter collection.

SS15 Press Shoot

And guess where this is? Even back home in London, there is beautiful nature to take in at every turn. Holborn Studios overlooks the canal, helping us to draw parallels with even the most rugged beauty we found in Switzerland.

Eagle Wharf Canal

The Spring Summer 2015 collection will arrive in-store and online from January 2015. We’ll keep you posted with all the launch details right here! ]]>
/blog/tamaras-scrapbook-iconic-shoots-for-ss15-/ 0
Tamara's Scrapbook: Shooting the SS15 collection /blog/tamaras-scrapbook-shooting-the-ss-15-collection/ /blog/tamaras-scrapbook-shooting-the-ss-15-collection/#comments Tue, 23 Sep 2014 00:00:00 +0000 Tamara /blog/tamaras-scrapbook-shooting-the-ss-15-collection/ Sweaty Betty's Creative Director Tamara always has one eye focused on the future and right now that's Sweaty Betty's Spring / Summer 2015 collection. Fresh-faced from a 5am photoshoot in Gunnersbury Park in London, Tamara explains the story behind the run, yoga and dance lines. 

The theme of the shoot is Social Butterfly. Social Butterfly is a metaphor for what we are trying to achieve, which is transformation from a state you weren't happy with to another more successful one. Which in our case is achieving empowerment through fitness.
Every season we have a creative brief we follow, to mix the fashionable side with the fitness and this time it is all about butterflies, the real ones and the social ones. We looked at how today’s ‘social media butterflies’ – the Suki Waterhouses, Cara Delevingnes, Jourdan Dunns - are transforming themselves through the use of social media into celebrities. They’re cool British models, often quite eccentric and leading their lives how they want to. The idea of this shoot was to picture this social butterfly in her home environment; part faded-grandeur, part youthful innocence and part festival hedonism.
Alongside this we have the real butterflies. The way we’ve looked at butterflies is more about looking at what lies beneath. We’ve looked at the skeletal side, blowing up the wing structures so you get more of an abstract print. Our Run Statement collection is actually inspired from bug eyes in microscopic detail using incredible colours and blown into different proportions. It’s looking at the butterflies in a different way.

We’re shooting in Gunnersbury Park in London, where the buildings are all grand but also a bit shabby and faded with paint peeling off the walls. We wanted to photograph the social butterfly ‘doing her thing’. The actual representative element of the butterflies is coming through on the prints, colours and transparency of the fabrics.

Yesterday we were shooting yoga and dance with a dancer from the English National Ballet, Madison Keesler, a beautiful Californian girl who has been dancing 40 hours a week since the age of ten. She was just dreamy to watch. The theme of the dance line is very much focused on the cocoon stage of butterflies before they come out of their chrysalis - the rehearsal before performance.  With lots of knitted layers and warm up clothing, we’re calling it our rehearsal wear. We just let Madison twirl her way across the field in front of the house, which was great to watch.

We shot our yoga collection too, a mixture of lifestyle images with quirky slogans like ‘You give me butterflies’ on loose, raw edged vest tops alongside streamlined performance yoga pieces.

Today we’re doing more performance technical wear so it’s all about running and outdoor training. We were up at 4am this morning in order to be here at 5 to start shooting at 6 for sunrise. The backdrop of a calm, mirror-like misty lake created a beautiful contrast with the fluoro hoodies in front. Neil our photographer is using his skateboard too so we can get some great motion photos.

Watch out for the second part of Tamara's blog on the Spring Summer shoot coming soon on the Sweaty Betty blog. The Spring / Summer collection will be out in shops from January 2015. 
/blog/tamaras-scrapbook-shooting-the-ss-15-collection/ 0
Tamara's Scrapbook: Sweaty Betty for Richard Nicoll at LFW /blog/tamaras-scrapbook-sweaty-betty-for-richard-nicoll-at-lfw/ /blog/tamaras-scrapbook-sweaty-betty-for-richard-nicoll-at-lfw/#comments Thu, 18 Sep 2014 00:00:00 +0000 Tamara /blog/tamaras-scrapbook-sweaty-betty-for-richard-nicoll-at-lfw/ Fresh from London Fashion Week, Sweaty Betty's Creative Director Tamara talks about the launch of the exclusive Sweaty Betty for Richard Nicoll collection which launched on the runway last Sunday. 

Waiting for the show to start: Tamara with friend Calgary Avansino, contributing editor at UK Vogue

The inspiration behind the Sweaty Betty for Richard Nicoll collection was an active girl who wants to achieve a calm meditative state through running; it's very calm and tranquil but highly technical at the same time. The music at the show on Sunday reflected this and it was so beautiful –  a little quirky but very gentle. All the invitations were holographic too so there was a shimmering iridescence everywhere you looked. Then of course the Tinkerbell dress floated out from the dark like a lit jellyfish and it set such a beautiful scene.

The collection is a different take for Sweaty Betty. We’ve used our most technical premium Italian fabrics and cutting edge new technologies in terms of bonding, reflectivity and laser cutting, but the use of the beautiful soft lilac colour was a totally different direction for us. Combining this technicality and soft colour palette with a traditional Shibori Japanese print was the perfect combination for a new look for both brands. 

The collection is a really gorgeous mix of lo fi, hi fi, which is exactly the type of juxtaposition that Richard and Sweaty Betty were wanting to achieve. I’m really pleased with how strongly it represents both our brands – I think it’s an absolutely perfect collaboration; a meeting in the middle. It was very exciting to be sitting in the front row at Sunday's show close to Jessie Ware and Sophie Ellis Bextor and next to my friend Calgary from Vogue. With my daughters in the audience, it was a very proud moment.

The dress on the runway at Sunday's show

For both Richard and I, the killer piece in the collection is the dress. It’s not ever something we’d really think about designing, but actually it’s very practical with little built-in shorts, a zip up the front and fully reflective, stretchy fabric. You could run in it and equally you could go to a party and look amazing in it. It pushes the boundaries for us – it’s something we wouldn’t typically do at Sweaty Betty and Richard wouldn’t normally design something so technical. It’s a key piece in the collection. 

The Sweaty Betty for Richard Nicoll collection will be available from February 2015. Find out more about the collection here]]>
/blog/tamaras-scrapbook-sweaty-betty-for-richard-nicoll-at-lfw/ 0