blog Fri, 28 Oct 2016 00:00:00 +0000 en hourly 1 Tamara introduces Sports Luxe /blog/tamara-introduces-sports-luxe/ /blog/tamara-introduces-sports-luxe/#comments Tue, 25 Oct 2016 00:00:00 +0000 Tamara /blog/tamara-introduces-sports-luxe/ With athleisure the current buzzword in fashion circles, it is no surprise that the runways are filled with an array of inspiring Sports Luxe looks. With an undeniable shift in the way women dress and shop, Founder and Creative Director Tamara Hill-Norton explains why she thinks this is the new way of dressing. 

tamara on sports luxeTamara wears the Kvasir Luxe Dress and Contour Leggings. Model wears the Resto Luxe Jumper and Arctic Luxe Pants.

There has been an undeniable shift in the way women dress and shop; largely owing to the sports luxe trend which has taken hold in recent years. After being spotted on the catwalks from Alexander Wang to Vetements, I’ve noticed this style evolution becoming more and more prevalent. You can’t fail to see it everywhere in London and beyond; gyms, coffee shops, and even pubs. Women are dressing in a new way and it’s cool, comfortable and most importantly effortless.

Our sports luxe range was traditionally something that was a personal passion of mine – creating items that go beyond the studio. Like most women I have a busy lifestyle so squeezing in my workout, whatever and whenever it may be, is so difficult as I try to meet the endless demands of three children and a hectic schedule. Beautiful clothes that help me to and from the studio are now becoming paramount in my life, and my friends and the girls in the office are all saying the same. In our shops we are receiving the same feedback and we listen to feedback! So each collection I try to include more and more pieces that are not necessarily just for the studio. 

This season I have been really inspired by the 90s trend, I loved wearing baggy pants, high-neck knits and bodies the first time round, so this is my take on the look in new luxury fabrics. With our sports luxe range, I have always made sure quality plays a central role. I always look for performance in the sweat and stretch gear and our fashion pieces receive the same attention. These cashmere, alpaca and merino-blends are super soft and high-performance. 

These sports luxe pieces create one wardrobe for every occasion filled with technical leggings, luxury knits and fashion pieces that will take you from a yoga class to evening drinks. I'd love you to show me how you style yours with #iamasweatybetty.

Shop Sweaty Betty's new Sports Luxe collection today. To find out more about Tamara click here]]>
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Introducing Winter 2016 /blog/introducing-winter-2016/ /blog/introducing-winter-2016/#comments Tue, 04 Oct 2016 00:00:00 +0000 Tamara /blog/introducing-winter-2016/ Winter 2016 recalls the awe-inspiring land of fire and ice. Travelling from Reykjavik to the wilderness beyond, the new collection explores the spectacular scenes encountered by Founder and Creative Director Tamara Hill-Norton with a touch of London cool. Meet layers you won’t be able to resist.
It's Time to Layer

sweaty betty winter collectionModel Ilse wears the Exploration Jacket and Shakti Jumper 


I love my winter wardrobe because of all the layers, knitwear and beautiful cashmere and merino. Styling up these pieces makes it so easy to brave London’s endless showers. Our knitwear this season has made autumn dressing so much easier with these oversized high neck styles designed to be layered over leggings.
Printed Pins

introducing sweaty betty winter 2016
Model Raghnild wears the Power Leggings and Sprint Start Run Hoody

For winter, I wanted our prints to blend into your wardrobe seamlessly as I like my leggings to work all day long, from a morning yoga class to evening drinks with friends. Our new Iceland-inspired prints are made to be styled with loose vests, chunky knits and merino-blend layers.

Mighty Merinos
Even in winter I still like to run outdoors. My secret? Our temperature-regulating merino pieces. Merino wool is matchless for moisture control and regulating body temperature, it is also breathable, absorbs odour, durable and has a super soft hand feel. I always say cast aside any thoughts of itchy knits as this fabric is made to be worn on skin, I’ll be conquering the chill in Intensify Merino Seamless Top and matching Seamless Leggings.
Wonder Jackets

introducing winter 2016 sweaty betty
Model Ilse wears the Brave The Elements Jacket, Shakti Jumper and Zero Gravity Leggings

The weather in London and Iceland is notoriously unpredictable. So with this in mind, our jackets this season have been tested in-house to brave the elements. Whether waterproof, windproof or insulating, we have it covered. Plus, with winter marking the time for a new coat, this season’s are my favourite yet. I love the oversized shapes, faux fur trims and asymmetric zips.
London Cool
This winter the 90s are back and it’s all about bodies, baggy pants and crop tops. In luxe fabrics and cashmere-blends, the new Sports Luxe collection coming later this month is my grown-up take on the look. Having worn it the first time round, I can’t wait to wear these the Sweaty Betty way.

Shop the new winter collection today, and if you’re looking for fitness and fashion inspiration follow @sweatybetty on FacebookTwitter and Instagram]]>
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Creative Director style: Why I love the Power Leggings /blog/creative-director-style-why-i-love-the-power-leggings/ /blog/creative-director-style-why-i-love-the-power-leggings/#comments Thu, 08 Sep 2016 00:00:00 +0000 Tamara /blog/creative-director-style-why-i-love-the-power-leggings/
When I am designing, I always aim to create pieces that are high performance and beautiful to make you feel powerful and amazing. With the Power Leggings, I have to say we’ve nailed it. Here are seven reasons why.

tamara power leggings
Tamara wears the Power Leggings, Kvasir Shirt Dress and Upbeat Padded Bra

The super stretch fabric is made to perform for over seven sports including running, spin, boxing, barre, HIIT, TRX and Pilates. They also work for yoga, though as the fabric isn’t officially 100% opaque, I have to downward dog at my own risk.

The inspiration

The Lava Print
Power Leggings truly combine Icelandic inspiration with London design. The colours and energy of the lava from Iceland’s volcanoes inspired this season’s must-have print. Not to forget the Union Jack Power, I wanted to create a legging that celebrated our British heritage and this subtle flag print adds a patriotic edge. 
The fit 

With a high-waist to flatter the tummy and hips, carefully placed seamlines and a high lycra count, the fit of the Power Leggings are simply flattering.
The fabric
The Power Leggings are crafted in our super stretch fabric which is has compression properties while allowing lots of movement, so they aren't at all restrictive. Plus, being sweat-wicking and quick drying they are really high performance when I go running or spinning. 

The perfect length 

We designed the Power Leggings in the 7/8 length as it is universally flattering. Hitting on the perfect point of the calf to lengthen the legs, they also double as a full length style for petite ladies.

The selection
The Power Leggings are available in five different styles and colourways meaning there is endless choice. My current favourites are the lava print. The print is so bright and you can wear so many colours with them from blush pink to bright blue and coral, or classic grey and black.
If I had to choose another pair, I absolutely love the fluoro paradise. They are double layered at the back for extra coverage, meaning I can wear such a bright shade with confidence.
So easy to style
I absolutely love layering the Kvasir Luxe Shirt Dress over my Power Leggings. It’s our take on the denim dress and looks awesome layered over the leggings with a neon Upbeat Padded Bra. When I want to work out, I just swap the shirt dress for a sheer vest - my current go-to is the Flex Workout Vest.

Discover the world's most versatile leggings the Power here. Show us how you style yours in your #PowerHour on Instagram]]>
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Tamara's Summer Scrapbook /blog/tamaras-summer-scrapbook/ /blog/tamaras-summer-scrapbook/#comments Tue, 06 Sep 2016 00:00:00 +0000 Tamara /blog/tamaras-summer-scrapbook/ Tamara Hill-Norton.

Sweet 16
tamara scrapbook 1

We started the summer off in style as my eldest daughter Daisy turned 16. To mark the end of her GCSEs, I agreed to host a party for 75 of her friends at our house in West Wittering. Despite a few ‘are you serious comments’, I set down some ground rules (no boys, for one) and got planning. We went for a seventies festival theme and set up a fire pit, tepees for the girls to camp in and roped in my friend to DJ. Bar having to mop up the tears of a few overzealous teenagers, the party was a huge success. Now for the 18th…
Rest and Recovery

After hosting so many teenagers, my husband and I needed a few days to recuperate, so we headed to Soho Farmhouse. Set in beautiful Cotswolds farmland, the latest offering from the Soho House group did not disappoint. We stayed in one of the spacious log cabins, complete with timber beams and its own wood burning fire.

The weather was typically British, but I still loved travelling around the grounds by bike thanks to my waterproof Keep Dry Luxe Cape. Though, when we wanted to stay put, the travelling milk floats (one delivered breakfast, another cocktails), made it very easy.

Raising the barre

tamara scrapbook 2
I swear by regular barre classes for bum toning, so when my friend Calgary Avansino invited me to try out the new Xtend Barre studio I couldn’t resist. Already popular in the US, their new Marylebone studio combines the lengthening and sculpting benefits of ballet with the strengthening and toning effects of Pilates. With every muscle challenged and ballet burpees involved, it’s safe to say I left with sore abs and thighs. Though you know what they say sore today, strong tomorrow. 
Off to the Cape

Then to the US for a board meeting, before my family and I decamped to Nantucket for a week of relaxation. A small island on the Atlantic, roughly 200 miles from New York, this is one of North America's coolest holiday spots. We took a 30-minute plane from Cape Cod and arrived in a town that’s steeped in history. With 17th century buildings clad in cedar shingle and cobbled streets, there is such a chilled vibe here that we knew we were in for a good time.

An active break
tamara scrapbook 3

Nantucket is a great place to stay active. Every day we’d cycle around the island, heading to the South side for great surf or the North for fishing and wakeboarding. All this activity definitely helped as the food was amazing; we feasted on delicious clam chowder, shrimp tails and blue fish rolls, all washed down with locally-brewed Whales Tale Pale Ale.

Into the wild

Once we landed back in the UK, it was time for our annual family trip to Wilderness Festival. I am not your typical festival goer but I absolutely love heading to Oxfordshire for days of dressing up, amazing food and camping (though with nice showers and loos!). I call Wilderness the four Fs – freedom, friends, fashion and fitness – and we started every day with a wild run, before ending with a fancy dress party. I also have to mention the food, everything is organic and so delicious. My personal highlights were the Petersham Nurseries supper club and the vegan duck wraps from Happy Maki.  

Piece of the Moment: The Power Leggings

tamara scrapbook 4

The one piece I can’t take off right now has to be our lava print Power Leggings. When we were designing these, I wanted to create a workout pant that was both versatile and super flattering. I'm pleased to say these tick every box. In a 7/8 length with a seriously cool print, I’ve been layering mine under the Kvasir Luxe Shirt Dress.
And relax…

After a hectic few months, my family and I stayed at home for some quality time together in August. The weather was amazing so we spent every day on the beach with our dog Ennis, before enjoying fresh home grown food from my husband’s vegetable garden. 

Find out more about Tamara here and show us how you wear the World's Most Versatile Leggings, the Power with #PowerHOUR. ]]>
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Creative Director style: Why I wear the Stadium Over Tee /blog/creative-director-style-why-i-wear-the-stadium-over-tee/ /blog/creative-director-style-why-i-wear-the-stadium-over-tee/#comments Fri, 12 Aug 2016 00:00:00 +0000 Tamara /blog/creative-director-style-why-i-wear-the-stadium-over-tee/ Meet your new wardrobe heroes. Sweaty Betty’s Founder and Creative Director, Tamara Hill-Norton has highlighted her favourite new season pieces and tells you how and why she wears them, including the Stadium Overtee.

tamara why i wear the stadium over tee
Model wears the Stadium Overtee and Technical Run Shorts

Why I love it

As much as I love discovering new trends, there is nothing more satisfying than reinventing an old classic. Step in my current upgrade of the classic white t-shirt – the Stadium Overtee. Combining a high fashion cocoon shape with our most technical performance fabric, I can literally wear it from workout to work. This oversized, longline tee has become my go-to layering piece with everything from leggings to sweatpants.  

What really sets this t-shirt apart from the rest though is the awesome laser cut Union Jack detail. When we were designing the London Edit collection, I wanted to create pieces with a patriotic edge for those of us who don’t want to wear head-to-toe flag print. With Rio in full swing, there is no better time to wear this tee. Though, because the laser cut detail is so discreet I can throw it on at any time, no sporting event necessary.

How I wear it

You can’t go wrong with a white tee as they go with everything. The Stadium Overtee is sweat-wicking, lightweight and durable, so I have been wearing it for running over a neon Infinity Bra with my trusty Zero Gravity tights. I love how the laser cut detail shows off the neon pop of my bra. For yoga I layer it over a pair of yoga pants, like the Ahimsa Yoga Pants

Out of the studio is where this tee really shines, I’ve been wearing it layered over the equally patriotic Excellence 7/8 Leggings with flatform trainers. For a more tailored look, I’ll swap my technical leggings for the wide-legged Unwind Luxe Trousers, as I am in love with loose fitting shapes at the moment. This is a reminder that there is always time to embrace the white tee - a style that keeps on giving.

Shop the Stadium Overtee today. With only 100 items available of each style, the London Edit is selling out fast, so get this limited edition collection before it goes here.]]>
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Sweaty Betty's guide to Rio /blog/sweaty-bettys-guide-to-rio/ /blog/sweaty-bettys-guide-to-rio/#comments Wed, 10 Aug 2016 00:00:00 +0000 Tamara /blog/sweaty-bettys-guide-to-rio/ With the sporting event of the year in full swing, Sweaty Betty's Founder and Creative Director Tamara is reflecting on her time in Rio, the jewel of Brazil. One of the sources of inspiration for the new limited edition London Edit, she shares where to shop, party and stay in this vibrant city. 

tamara guide to rio
Tamara on the beach in Rio, 2015

Stay: The Caesar Park Hotel, it’s in a great location between Copacabana and Ipanema and always lively. If hotels aren't your thing I recommend getting an Airbnb in Le Blon - this is one of the coolest areas of the city and feels like a local hangout.  

Eat: Either the Zazá Bistrô Tropical for healthy food in the day and wild parties at night, or Zuka Leblon for the best fusion food in town.

Do: Stay outdoors! Rio is such an active city everyone is constantly on the move, there are even floodlights on the beach so citizens can continue to play football and surf at night. I loved running on the beach, then heading to Grumari Beach to watch one of the unmissable sunsets at one of the many beach shacks. 

Drink: Coconut water fresh from a coconut on the beach.   

Wear: A b
ikini and kanga (a small skirt rolled around the waist) with Havianas – girls wear this around Rio, not just at the beach. Everyone is either in swimwear or activewear in Brazil as women are so body confident. 

Shop: The ‘feira hippie Ipanema’ market is a great place to go at the weekend. 

Hangout: The Costa Brava Clube is the Shoreditch House of Brazil and has such a cool vibe. Head there to chill by the pool with a cocktail. 

Go Out: Drinks in Baixo Gavea followed by dancing at Palaphita, where everyone drinks passionfruit Caiprinhas. 

With only 100 items available of each style, the London Edit is selling out fast, so get this limited edition collection before it goes here
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The inspiration behind the London Edit /blog/the-inspiration-behind-the-london-edit/ /blog/the-inspiration-behind-the-london-edit/#comments Wed, 03 Aug 2016 00:00:00 +0000 Tamara /blog/the-inspiration-behind-the-london-edit/ To celebrate the biggest sporting event of the year in Rio, the 11-piece limited edition London Edit follows British athletes on their journey to the podium. On the eve of the opening ceremony, Sweaty Betty Founder and Creative Director Tamara Hill-Norton shares the inspiration behind this innovative collection.

london edit inspiration 2
Left: Model wears the Finalist Jacket and Excellence Leggings Right: Model wears the Qualify Swimsuit

When I was designing the London Edit, I loved the idea of following the struggle made by young athletes. They are so driven by an inner desire to achieve, that despite coming from a variety of backgrounds this one event unites them as a team. With this in mind, I wanted to create pieces these women could wear on and off the podium from London to Rio, covering every mainstream sport from sprinting to swim.

Inspired by my time in Rio last year, I wanted to ensure these limited edition pieces were more than your average activewear by adding a Brazilian edge. Looking back to the sixties when Rio was in its heyday, I designed the London Edit with a real vintage vibe including retro shapes and cut-out details. I’m particularly excited about the swimwear, Rio’s Ipanema beach is one of my favourite places so I wanted it to have a real surfer girl vibe.

Proud to be British, the entire collection is designed in patriotic red, white and blue shades. The colours and silhouettes recall London's Carnaby Street in its prime, these peplum jackets and flared shapes wouldn't look out of place on the it girls of the day. We’ve included a seriously cool laser cut Union Jack detail - this is not quite on a Spice Girls level but the Stadium Over Tee layered over leggings has to be my favourite way to fly the British flag.

In true Sweaty Betty style, each piece is as high performance as it is beautiful. We have used our most technical, sculpting and sweat-wicking fabrics to create one of a kind designs that perform equally on the track as the street (though you’d be brave to wear the tri-suit out of the water). I love that these performance fabrics add a futuristic edge to the collection, bringing it firmly into 2016.
Shop the limited edition London Edit from 04/08 with only 100 of each item available act fast and then share your style with #SweatYourStyle. ]]>
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Creative Director style: Why I wear the Volley Tennis Dress /blog/creative-director-style-why-i-wear-the-volley-tennis-dress/ /blog/creative-director-style-why-i-wear-the-volley-tennis-dress/#comments Tue, 14 Jun 2016 00:00:00 +0000 Tamara /blog/creative-director-style-why-i-wear-the-volley-tennis-dress/ Meet your new wardrobe heroes. Sweaty Betty’s Founder and Creative Director, Tamara Hill-Norton has highlighted her favourite new season pieces and tells you how and why she wears them, including the Volley Tennis Dress.

tamara why i wear the volley tennis dress 
Prepare to make a racket on and off-court in this twist on the traditional tennis dress.
Why I love it

What do Anna Wintour, Wes Anderson films and Serena Williams have in common? Really great tennis style, that’s what. With Queen’s in progress and Wimbledon round the corner, my mind has turned to court-appropriate clothing. In the summer I regularly play tennis with my husband and family and this year I plan to swap my classic whites for the Volley Tennis Dress.

Just traditional enough to work on court with a fashion-forward edge, I can’t wait to wear it.
In a retro sixties shape with a flattering drop waist, I love how this dress combines classic tennis whites with a fun tropical print. The inspiration for this came from a beautiful beach club just outside of Rio, so wearing it always brings back fond memories. Plus, this dress doesn’t only look good, it’s designed to perform – with short sleeves just wide enough for movement, sweat-wicking fabric and UV protection.
How I wear it

The Volley Tennis Dress speaks for itself, so on court I just add a pair of Half Court Tennis Shorts underneath and the classic white New Balance Tennis Trainer. These are specifically designed for playing tennis so allow me to move really easily.

When the match is over I have been known to head for a glass of rose (or two), so usually throw on the Baseline Tennis Sweat. Oversized, super soft and with a cool vintage feel, this is my current go-to layer and I love how the fluoro details of the collar stand out layered over it. Plus, having this sweat to hand means I can just throw it on with my Danca Luxe Sweatpants post-workout.

Shop the Volley Tennis Dress today and view the whole tennis collection here. #SweatYourStyle]]>
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Tamara Hill-Norton: What's in my travel bag /blog/tamara-hillnorton-whats-in-my-travel-bag/ /blog/tamara-hillnorton-whats-in-my-travel-bag/#comments Fri, 03 Jun 2016 00:00:00 +0000 Tamara /blog/tamara-hillnorton-whats-in-my-travel-bag/
tamara whats in my travel bag
Tamara runs along the beach in Rio (left), Her packing essentials including the Origins Post Workout Paradise range and the Shallow Water Leggings (right)

The bag

Big enough to fit a laptop, a change of clothes and multiple essentials – introducing my most well-travelled companion the Luxe Gym Bag.


On the Plane

If it’s a long haul trip then I always bring an in-flight spray to stop my skin drying out. My go-to is This Works’ In Transit Spray as it smells lovely and hydrates instantly. On top of this I love StriVectin’s face creams, they are quite intense so balance out the air on the plane.

Sleep is my next priority, so alongside an eye mask (my absolute essential), I usually pack a miniature of Neom’s Perfect Night’s Sleep Travel Mist to help me zone out.

On Holiday

Wherever I am in the world I try to stay active by trying new studios, running along the beach or surfing. This means that a good SPF is a priority, I never go out without Laura Mercier tinted moisturiser with SPF 20+.

After working out I like to spoil myself by using Origins Post Workout Paradise range. These products have been designed for active women to counteract the effects of sweat and fatigue, so using it is a real treat. I like to start with the mineral-infused Body Wash, before exfoliating with the Lava Scrub (which heats up on the skin to relax the muscles) and finally the cooling Moisturiser.


I am not the biggest fan of plane food, so always keep my bag stocked up with snacks. I generally try to be healthy on a flight so usually take a mixture of unsalted nuts, Nakd Bars, boiled eggs and apples. That being said, I can never resist Lindt sea salt and caramel dark chocolate, so there’s a high chance you’ll find that packed.

I always also keep a bottle of water to hand, I was told by a nutritionist friend to try and drink at least ½ a litre an hour to keep myself hydrated.

What to wear on the plane

Travelling all the time means I have this nailed. Start with comfortable underwear, I always wear the Brahma Padded Yoga Bra as it is so soft on skin and pack a pair of soft comfortable socks. My go-to flight outfit is the Rhythm Merino Pants with the soft Warm Up Over Tee and the cashmere-blend Assemble Jumper for when it gets cold on the plane. These pants are honestly the best travelling companion ever, they are temperature-regulating and as comfortable as pyjamas.

Off the plane

If you have the room it is always worth packing a change of clothes for when you land, particularly if like me you often head straight to meetings. The Supinity Retreat Jumpsuit is an easy choice, as it is so lightweight that it takes up no room and looks great.  


In case I get creative on a flight I always pack a notebook and pen. I love leather bound pads and have just bought a marble journal that I can’t wait to use. Though I do like to get some work done, the best part of the flight is putting my headphones on and catching up on films or reading Vogue or Elle Decor underneath my cashmere travel blanket. 

Discover Sweaty Betty's new summer styles here and find out more about Tamara here]]>
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Creative Director style: Why I wear the Ocean Bay Zip Through /blog/creative-director-style-why-i-wear-the-ocean-bay-zip-through/ /blog/creative-director-style-why-i-wear-the-ocean-bay-zip-through/#comments Fri, 03 Jun 2016 00:00:00 +0000 Tamara /blog/creative-director-style-why-i-wear-the-ocean-bay-zip-through/ Meet your new wardrobe heroes. Sweaty Betty’s Founder and Creative Director, Tamara Hill-Norton has highlighted her favourite new season pieces and tells you how and why she wears them, including the Ocean Bay Zip Through.

tamara ocean bay zip through

There’s no better time than summer to embrace bright colours.
Why I love it

Living in England I have to be prepared for rain at all times, as even in June a cloud burst can be imminent. Despite this, in summer I don’t like to wear heavy layers - so step in the Ocean Bay Zip Through. Lightweight, protective and standout, it ticks every box.

After a winter of monochrome, and looking at the catwalks more to come for AW16, now is the time to embrace fun designs. More refined than a printed legging, but still a standout piece, I love the bright blue hues of this jacket and its cool colour pop lining.

Plus, it’s as geared for high-performance as it is style. The double bonded fabric is wetsuit inspired with a laminated finish, so looks good on and is fully showerproof. Plus, there’s a hood, which means when it does start to rain I don’t need to worry.
How I wear it

In the summer I like to stay active outdoors as much as I can. I either cycle to work along the river or run near my home in West Wittering, so I like to layer the Ocean Bay Zip Through over my current favourites the Sunrise Run Tank and Shallow Water ¾ Leggings. The leggings are reversible to so I can choose between black or a beautiful watercolour print depending on my mood.

Once I get to work, I’ll usually change into the Quick Step Dance Pants. They are my current go-to for easy style as they are lightweight and drape perfectly. On colder days I’ll keep on the Ocean Bay Zip Through  over a white tee and my Acne trainers for a pop of colour. 

Shop the Ocean Bay Zip Through today and view our new summer styles #SweatYourStyle.]]>
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