blog Mon, 02 May 2016 00:00:00 +0000 en hourly 1 Creative Director style: Why I wear the Isolate Capris /blog/creative-director-style-why-i-wear-the-isolate-capris/ /blog/creative-director-style-why-i-wear-the-isolate-capris/#comments Wed, 30 Mar 2016 00:00:00 +0000 Tamara /blog/creative-director-style-why-i-wear-the-isolate-capris/ Meet your new wardrobe heroes. Sweaty Betty’s Founder and Creative Director, Tamara Hill-Norton has highlighted her favourite new season pieces and tells you how and why she wears them, including the tropical Isolate Capris.
There is a reason the Isolate Capris are a customer favourite season after season and in a new tropical print they are back and better than ever.
tamara why i wear the isolate capris
Why I love them
When I was in Brazil we came across a sixties-style beach club just outside of Rio, which served as the inspiration for the statement prints in our summer collection. Adding a touch of fun to any wardrobe, the tropical floral design on the Isolate Capris is my favourite print of the season. Eye-catching and designed to make a statement, these leggings are made for summer workouts.
In true Sweaty Betty style the Isolate Capris are as technical as they are fashion-forward. The lightweight, sweat-wicking fabric means they are totally breathable so I can wear them for every workout from running to spinning. Plus, they are super-flattering as the carefully placed seams and high-waistband really sculpt your bum.

How I wear them
The bright print on these statement capris means I usually go for a classic black Athlete Vest to really make my legs pop in the studio. While the weather is still on the colder side, for outdoor runs I have been wearing the sweat-wicking Glisten Top. I recommend everyone invest in one of these as the body temperature regulating fabric is really insulating. 
Post-workout I like to add a pair of Stan Smith’s and a warm knit such as the Akasha Tunic Top to go from the studio to brunch. When the warm weather finally arrives I’ll swap my extra layer for the new Warm Up Over Tee in a burnout floral print. 
Shop the Isolate Capris today and view the new workout collection here. #SweatYourStyle]]>
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Style Guide: Wide Leg Trousers /blog/style-guide-wide-leg-trousers/ /blog/style-guide-wide-leg-trousers/#comments Mon, 21 Mar 2016 00:00:00 +0000 Tamara /blog/style-guide-wide-leg-trousers/ wide-leg trousers? Well fear no more, leg-lengthening flares are making a serious comeback. Sweaty Betty Founder and Creative Director Tamara shows you how to style the trend.

Skinny pants have held court for years now, and while a slim leg will never go out of style I’ve found myself opting for a looser cut recently. Wide-leg trousers accentuate the waist and lengthen the legs, to give such a flattering silhouette. A fixture on the catwalks for SS16, our new collection contains bohemian and tailored styles to ensure you stand out in and away from the studio.

style guide how to wear wide leg trousers
Tamara wears the Sono Luxe TrousersLeste Luxe Tunic and Glisten Top

Go faster pants

The Sono Luxe Trousers are my current go-to as the weather is getting more spring like. They are made in a really soft silky fabric with a fabulous drape that looks amazing with platform skate shoes, the Leste Luxe Knit Tunic and classic black Glisten Top. For a recent shoot with Psycle I wore a classic white collar tennis top underneath a black knit, keep an eye out for this hitting shelves soon. I love to pair these with my Acne trainers or a pair of Stan Smith’s, though when wearing trainers with a wider cut pant I always make sure my toes are showing so my silhouette isn’t overwhelmed.   

style guide how to wear flares
Tamara's daughter Daisy embraces seventies style in the Haven Retreat Pants

Boho chic meets activewear

An ode to seventies rock groupies and bohemian style, the Haven Retreat Yoga Pants let your legs do the talking. One of our most fashion-forward styles to date, keep accessories minimal and embrace summer style with the slogan Poise Retreat Vest. As technical as they are on-trend, the high-stretch fabric is sweat-wicking for comfort on and off the mat. 

style guide how to wear wide leg trousers
Look 1: Holistic Retreat Pants and Patanjali Jumper. Look 2: Holistic Retreat Pants and Atlantica Luxe Crop

Classic denim

Denim is the easiest way to nail the trend and for a spring update try the vintage wash Holistic Retreat Pants. Wear these loose-fitting chambray flares now with the Selva Luxe Coat and the roll neck Patanjali Jumper for cool spring style. As summer approaches, contrast with the billowing cut of the trousers by swapping your knit for the waist-accentuating Atlantica Luxe Top.

Feeling inspired? See Sweaty Betty’s full collection of pants here and shop the new Yoga Retreat collection for bohemian style. Feeling inspired? Discover the full Yoga Retreat lookbook. #SweatYourStyle

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Sweaty Betty's top AW16 runway shows /blog/sweaty-bettys-top-aw16-runway-shows/ /blog/sweaty-bettys-top-aw16-runway-shows/#comments Thu, 10 Mar 2016 00:00:00 +0000 Tamara /blog/sweaty-bettys-top-aw16-runway-shows/ Sports Luxe looks. Here are her top shows.

sports luxe style on the runway
Felipe Oliveira Baptista combined athletic silhouettes with a contemporary aesthetic for Lacoste’s new collection. Draped track pants, oversized parkas, chunky knits and a cutting-edge velour tracksuit were designed for instant cool. For a similar relaxed pant try the Sono Luxe Trousers.

sports luxe on the runway louis vuitton
Stella McCartney
A celebration of elevated streetwear fused with feminine details, Stella McCartney’s range of burnt hues, oversized sweater dresses and cropped bombers really stood out. Leaving no doubt that the puffa jacket is set to make a serious comeback for AW16, quilting featured on shorts, coats and more.

sweaty betty sports luxe on the runway
Hailed as the man who has bought casual wear to the next level, for his debut Balenciaga collection Vetements designer Demna Gvasalia combined streetwear silhouettes with the house’s couture heritage. Opera coats became sports jackets, knits oversized and trousers slouchy for a contemporary update. Get the look with the Resto Luxe Jumper

sweaty bettys top fashion week shows
Rag & Bone
AW16 was the season to go faster for the British designers at Rag & Bone. Oversized football shirts, loose silk track pants, slouchy sweatshirts, chunky hoodies (set to be the piece for AW16) and oversized parkas added an urban sensibility to high-fashion silhouettes.

top fashion week shows sports luxe
Louis Vuitton
Refined sportswear staples were given a high-fashion edge on the last day of Paris Fashion Week. Nicholas Ghesquire upgraded classic sweatshirts, baseball tops and track pants with colour-block hues, oversized shapes and luxe fabrics.

sweaty betty sports luxe on the runway
Public School
An achingly edgy celebration of sportswear, the former DKNY designers gave traditional sweat materials a fashionable update. Fleece was reimagined in olive green with cool edge wear, shapes were oversized and bomber jackets created the ultimate urban warrior look.

For fashion-forward style view the latest Sports Luxe collection here, share your new season looks with #SweatYourStyle
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Tamara's scrapbook: February /blog/tamaras-scrapbook-march/ /blog/tamaras-scrapbook-march/#comments Tue, 01 Mar 2016 00:00:00 +0000 Tamara /blog/tamaras-scrapbook-march/
tamaras scrapbook soho house

The Old City

I have just returned from a birthday trip to Istanbul, where we stayed in the new Soho House. A former US embassy located in a 19th century palazzo, the buildings palatial proportions, ornate ceilings and eclectic mix of modern and vintage furniture make this an ideal destination for a weekend escape. We spent plenty of time in the basement bar playing ping pong and enjoying my new favourite cocktail the Celery Southside, a delicious mixture of gin, celery and melon liquor. I also used the trip as an excuse to stock up at the Grand Bazaar on ceramics and hammam essentials.

tamaras scrapbook on the slopes

Living clean

My friend Calgary Avansino’s new book Keep It Real has just hit shelves and I really recommend it to anyone looking to get into healthy eating. Calgary and her family are great advocates of good nutrition and it’s so interesting to hear her philosophy, particularly on how to get your kids to eat well. My daughter and I attended her book launch at Liberty last week and we ended up coming away with three copies for her friends.
It’s all about the base

We’ve been on our family ski holiday to St Anton this month and our latest snow collection has been my favourite yet. On and off-piste I couldn’t take off my patterned base layers, particularly the Clubhouse Seamless Top and Clubhouse Seamless Leggings with a fun kettlebell print. While the weather is still colder, our base layers also double as warm layer for winter runs.

tamaras diary brooklyn

Reading List: Brooklyn

I've just finished reading Brooklyn, which is a lovely novel about an Irish girl moving to New York in the 1950s. This is a great story of female empowerment, where the protagonist leaves her small town and moves alone to the multi-cultural Brooklyn in search of a more prosperous life. Emotionally intelligent and moving I can’t recommend it enough. Saoirse Ronan has been nominated for an Oscar for her role in the film adaptation which I can’t wait to watch.
Art meets eco

One of my highlights of Istanbul was a visit to the Museum of Modern Art, which was a hub of creativity. A mixture of Turkish and international art, I was particularly moved by ‘Till it’s Gone, an exhibition on Nature and Sustainability which explored a selection of artists views on nature and ecological issues  
tamaras scrapbook march

Piece of the month: Sono Luxe Trousers

The Sono Luxe Trousers are my current go-to as the weather is getting more spring like. They are made in a really soft silky fabric with a fabulous drape that looks amazing with platform skate shoes, a white tee and the Selva Luxe Jacket. I got stopped in LA when I was wearing this outfit and asked where it was from.
The knockout workout

I always do our Get Fit For Free campaigns at home with my two daughters, following the workout video. They have been so excited about Sweaty Betty Rumble since I told them it was boxing-inspired, so we have all been really enjoying it. I used to do a lot of kickboxing and have really missed that incredible all-body workout, so it’s been great to pack a punch again.]]>
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Creative Director style: Why I wear the Chandrasana Leggings /blog/creative-director-style-why-i-wear-the-chandrasana-leggings/ /blog/creative-director-style-why-i-wear-the-chandrasana-leggings/#comments Wed, 24 Feb 2016 00:00:00 +0000 Tamara /blog/creative-director-style-why-i-wear-the-chandrasana-leggings/ Meet your new wardrobe heroes. Sweaty Betty’s Founder and Creative Director, Tamara Hill-Norton has highlighted her favourite new season pieces and tells you how and why she wears them, including the reversible Chandrasana Leggings.

creative director style why i wear the chandrasana leggings
Model Aline wears the Chandrasana Yoga Leggings, Mukha Yoga Cami and Natha Yoga Top

Yogis take note, these supportive leggings ensure a practice like no other.
Why I love them

Every Wednesday in the office we have lunchtime yoga, which as you can imagine contains an array of printed Sweaty Betty leggings. For consistent style and performance on the mat, my go-to yoga pants are the Chandrasana Leggings as they are so comfortable. We use a super soft interlock knit fabric when designing these which stretches really well while staying completely opaque. I enjoy a strong, powerful yoga session so it is vital that my leggings are technical and covering.

That being said, I often run straight from a yoga class to a meeting so it is important I look good in my leggings. The Chandrasana’s are among the most versatile I own as they reverse from a tile print to classic black for two looks in one. This season’s pair also have super-flattering seamlines inspired by the Brazilian bottom, so they make my bum look great too.
How I wear them

On the mat I like to wear these reversible leggings printed side out with a colourful vest such as the Mukha Yoga Cami. The beautiful cool blue shade and statement back detail ensures I really standout. On cooler days, I add the Akasha Tunic Top for the best in warmth and comfort.

Post-class, I usually throw on my favourite chunky boyfriend knit Resto Luxe Jumper over the leggings with a pair of white Acne trainers. If I have an afternoon of meetings I'll reverse them to classic black for a smarter look.

Shop the Chandrasana leggings today and view the new collection here. #SweatYourStyle]]>
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Tamara's spring summer style guide /blog/tamaras-spring-summer-style-guide/ /blog/tamaras-spring-summer-style-guide/#comments Mon, 15 Feb 2016 00:00:00 +0000 Tamara /blog/tamaras-spring-summer-style-guide/ seasons edits, Sweaty Betty’s Founder and Creative Director Tamara took inspiration from the captivating jewel of Brazil. ‘Rio is not just about the beach’, she reflects, ‘there is a vibrancy throughout the city and its definitive neighbourhoods that really inspired the design team’. Fusing bold Brazilian style with London cool, the atmosphere in Rio’s different areas form the basis for the new season edits. Inspired by these innovative looks, Tamara has compiled her SS16 style rules…

tamaras spring summer style guide
Image 1: Fleece Tech Pullover and Santa Marta Run Tights and Image 2: Patanjali Yoga Knit and Urdhva Leggings

Showcase the silhouette

The body-confidence on display in Brazil was really inspiring and this season’s daring silhouettes are designed to sculpt the feminine silhouette. The mesh panels and contrasting colours of the Urdhva Leggings in the Leblon Edit perfectly compliment the cropped Patanjali Yoga Knit.

Say it with print

A pair of printed bottoms can transform an outfit and the leggings of the moment have to be the Santa Marta Run Tights. Not only do they lengthen the legs due to slimming side panels, the bright geometric design is inspired by Rio’s iconic Lapa steps. To ensure the print really stood out, I styled them with the colour block Fleece Tech Pullover in statement blue, although black would work just as well.

Head-to-toe style

This season’s prints are our most daring ever, and with summer approaching now is the time to wear head-to-toe. Whether this is clashing two standout styles (read my guide on how to do this here) or wearing matching base layers, now is the time to be bold. Cue our model in the Clubhouse Seamless Top and co-ordinating Clubhouse Seamless Leggings.

The finishing touch

Outfit building in Rio's exclusive Leblon neighbourhood is as carefully considered as in London. The key in both places is choosing the right accessories, whether this is a pair of mirrored sunglasses, oversized headphones, white trainers or our essential Luxe Gym Bag.

Wear it bright

Rio is such a vibrant city. The sheer array of bright hues and geometric patterns just makes you want to wear more colour. As much as I love classic black, with spring approaching I added lots of colour to the edits as now's time to add bright hues to your wardrobe.

See the full edit and shop Tamara’s handpicked pieces here. #SweatYourStyle]]>
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Creative Director style: Why I wear the Zero Gravity leggings /blog/creative-director-style-why-i-wear-the-zero-gravity-leggings/ /blog/creative-director-style-why-i-wear-the-zero-gravity-leggings/#comments Mon, 01 Feb 2016 00:00:00 +0000 Tamara /blog/creative-director-style-why-i-wear-the-zero-gravity-leggings/ Meet your new wardrobe heroes. Sweaty Betty’s Founder and Creative Director, Tamara Hill-Norton has highlighted her favourite new season pieces and tells you how and why she wears them, including the ultimate shaping bottoms the Zero Gravity leggings.

creative director style why i wear the zero gravityModel Karol wears the Zero Gravity tights and High Intensity Run Bra

The Zero Gravity leggings are our brand hero, I challenge anyone to try them on and not feel instantly transformed - they are a bum-sculpting miracle.  

Why I love them

The key to a good pair of leggings is the material and our signature Italian Sensitive-sculpt fabric defies gravity to make your legs and bum look amazing. I always feel great when I put on a pair. They are instant confidence boosters as they lift and amplify my natural shape and hug in all the right places.

As much as I could talk about the sculpting benefits of the Zero Gravity leggings all day, the reason we introduce a new pair season after season is their performance enhancing benefits. I wear them to run, spin and for barre as they are so comfortable and feel like a second skin. During a difficult workout, the sweat-wicking fabric and muscle-compressing benefits really ensure you go the distance.

How I wear them

I need versatility in my workout wardrobe as I am constantly on the go. Every Monday I am a loyal member of the Sweaty Betty run club and after a busy day of meetings it is great to not have to change more than my top. My current go-to workout look is a pair of Zero Gravity leggings worn with the bright merino-blend Heart Rate Run Top. When the weather gets warmer I can’t wait to wear them with the classic Tempo Tee or slogan Pacesetter Run Vest.

When I’m not working out, I always think layers are key when styling leggings. I like to throw them on with a longer line top like my big patterned knitted poncho for easy weekend style. For a smarter look, this season’s Cabana print looks really chic worn with a tailored jacket and platform trainers, my current favourite is the Selva Luxe Coat.

Shop the Zero Gravity leggings today and view the new collection here. #SweatYourStyle]]>
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Creative Director style: Why I wear the Selva Luxe Coat /blog/creative-director-style-why-i-wear-the-selva-luxe-coat/ /blog/creative-director-style-why-i-wear-the-selva-luxe-coat/#comments Tue, 19 Jan 2016 00:00:00 +0000 Tamara /blog/creative-director-style-why-i-wear-the-selva-luxe-coat/ Meet your new wardrobe heroes. In a new series Sweaty Betty’s Founder and Creative Director highlights her favourite new season pieces and tells you how and why she wears them, starting with the Selva Luxe Coat.

tamara why i wear the selva coat
Model Karol wears the Selva Luxe Coat, Sono Luxe Trousers and Stamina Sports Bra

The Selva Luxe Coat is my favourite jacket ever, it is a must-have statement for colder days. A dream combination of function and effortless style, this is a game-changer.

Why I Love It:

This is the kind of cover up that you can instantly throw on and look like you aren’t trying too hard. The cocoon shape, collarless neck and bracelet sleeves fall perfectly, creating a slouchy fit designed for layering.

Fashion-forward and technical, the coat’s faux-leather details and rose gold accents add a luxe edge, which I love. When we designed the new Sports Luxe collection, the design team and I wanted to fuse activewear fabrics with fashion shapes, so the weighty neoprene fabric is great for the current freezing weather!

How I Wear It:

Whether worn over sportswear for studio to street style or layered over knitwear, this versatile coat is timeless. I’ve been travelling a lot recently, so this has become my airport hero, worn over the Rhythm Merino Pants and a fine knit cashmere tee, it’s a great extra layer when transitioning between climates.  

The muted grey colour palette works over everything, so post-exercise I like to throw it on over a pair of printed leggings - my current favourites are the graphic Amrita Yoga Leggings. For a Sports Luxe look, I’ll wear it over the wide-legged Sono Luxe Trousers with a chunky knit and white Acne trainers. 

Shop the Selva Luxe Coat today and view the new Sports Luxe collection here. #SweatYourStyle]]>
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Style Guide: Clashing Prints /blog/style-guide-clashing-prints/ /blog/style-guide-clashing-prints/#comments Wed, 13 Jan 2016 00:00:00 +0000 Tamara /blog/style-guide-clashing-prints/ Wondering how to style this season’s prints? It’s time to embrace the unexpected and get clashing. Sweaty Betty Founder and Creative Director Tamara Hill-Norton shows you how to mix, match and clash prints like a pro. 

Fashion’s rule book has been written and torn up so many times, I think these days pretty much anything goes. Take print, once restricted to single garments, now it’s time to clash. Inspired by the vibrancy of Rio this season’s prints are our fiercest yet – leggings, vests and pants are covered with graphic shapes, carnival brights and geometric tile prints to ensure you stand out in and away from the studio.  

style guide clashing prints

Wear the Oste Luxe Sweatshirt with the Amrita Yoga Leggings

Rule 1: Wear it black

Balance an eye-catching print with black staples to master modern chic. Inspired by the geometric tiles on Rio’s Ipanema beach the statement, graphic and versatile Amrita print is my favourite this season. Fuse Brazilian colours with the oversized British cool of the Oste Luxe Sweatshirt, as the discreet jacquard print ensures your legs will really make a statement in this hero style.  

style guide clashing prints 2
Wear the Kinetic 7/8 Leggings with the Avesha Yoga Vest and Yama Padded Yoga Bra

Rule 2: Don’t be afraid

Don’t fear clashing prints, you just need to follow some basic rules. Keep accessories low-key and break up your look with block colours. A bright bra always adds edge to an outfit and highlights the bold geometric print of the Kinetic 7/8 Leggings. If you're adding a flash of colour to your look try experimenting with shapes, I love to pair a loose-fitting vest with interesting details with fitted bottoms.

style guide clashing prints 3
Pair the Contour Printed Workout Leggings with a printed Athlete Vest

Rule 3: Be bold

Rio is such an energetic city, iconic tiled pavements and urban graffiti were everywhere, providing a flash of colour across the landscape. When it comes to prints this season fashion favours the bold, so channel the body-confidence of Rio’s Cariocas and wear clashing geometric styles. These daring monochrome leggings contrast just the right amount with the bright graphic Athlete Vest. For added body confidence, the seams on all our new season leggings are designed to sculpt a true Brazilian bottom, so be prepared to feel amazing.  

style guide clashing prints 4
Wear the Adrenaline Run Leggings with the Resistance Workout Bra

Rule 4: Make it statement

Choose one print to dominate and use the other as an accent. The bright space dye of the Resistance Workout Bra really pops against the muted Cabana print on our bum-sculpting heroes the Adrenaline Run Leggings. Although, if just a sports bra and leggings isn’t quite your style, add the playful Clubhouse Seamless L/S Top for a look that transcends the studio. 

Shop the print filled Flying the British Flag collection today, and if you’re looking for fitness and fashion inspiration follow #SweatYourStyle on FacebookTwitter and Instagram]]>
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Introducing Spring Summer 2016: Flying the British Flag /blog/tamara-introduces-flying-the-british-flag/ /blog/tamara-introduces-flying-the-british-flag/#comments Wed, 06 Jan 2016 00:00:00 +0000 Tamara /blog/tamara-introduces-flying-the-british-flag/ SS16 Sweaty Betty collection takes you on a tour of this vibrant South American city. Fusing Brazil’s boldest shapes and colours with Sweaty Betty’s signature British styling, meet our most fashion-forward collection yet. 

sweaty betty flying the british flag
Model Karol wears the Makarasana Yoga Unitard on Ipanema beach. 

Flying the British Flag

Flying the British Flag is something Sweaty Betty has proudly done since opening its first boutique in Notting Hill 1998. So the name for the new Spring Summer 2016 feels particularly powerful. Inspired by the upcoming Olympics, the collection combines the colours and silhouettes of Rio with British tailoring. ‘I loved the idea of following the struggle made by young Olympic hopefuls,’ says Sweaty Betty Founder and Creative Director Tamara, ‘they are so driven by an inner desire to achieve.’ From carnival-worthy prints to geometric styles inspired by the beach boardwalk tiles, every piece is designed to take the British athlete on a South American adventure through the eyes of Sweaty Betty.

sweaty betty flying the british flag prints
Model Karol wears the Resistance Workout Bra and Stability 3/4 Leggings

Body-sculpting heroes

‘I loved how happy people were in their skin in Brazil,’ says Tamara, ‘people work out because they love it.’ Inspired by the body-confidence of the Cariocas this season’s leggings are our most daring yet with style lines to accentuate your bum. Look out for silhouette-shaping pieces that celebrate the female form, cropped and cut-away tops for dramatic styling and a wide selection of printed leggings to bring personality into every look.

introducing flying the british flag prints
Model Karol wears the Clubhouse Seamless L/S Top and Clubhouse Seamless Leggings

Say it with print

‘Quirky, unexpected and graphic’ is how Tamara describes this season’s prints. ‘Iconic tiled pavements and urban graffiti were everywhere, providing a flash of colour across the city.’ In fact, SS16 offers Sweaty Betty’s greatest diversity of prints, with everything from bright boardwalk tiles and street art to carnival displays and tropical landscapes influencing the collection’s statement designs.

Sixties chic

In the sixties Rio really came into its own, and after discovering a James Bond-esque beach club a little way out of Rio, we were inspired to explore the city’s colourful past.’ This translated to cropped styles, high-waisted bikinis and bright floral prints reminiscent of Rio’s heyday. Look out for the exclusive London Edit collection coming later this year, which fuses 1960s British style with futuristic fabrics and technology.

flying the british flag sports luxe
Model Karol wears the Selva Luxe Coat, Upbeat Padded Bra and Sono Luxe Trousers

The architecture of style

Fusing fashion-inspired shapes with technical fabrics, Sweaty Betty’s new season collection proves you can take your workout wardrobe out of the studio. ‘The contrast between the 19th century Portuguese mansions with colourful tiles and the concrete exterior of the modern art museum downtown was hugely inspiring’ says Tamara. Fusing architectural shapes with technical fabrics, the new Sports Luxe range revolutionises sports-inspired streetwear for a new take on active living. With everything from off-duty dungarees, to oversized knits and our first ever sweat dress, be prepared to meet some of the hardest working pieces in your wardrobe.

Shop the Flying the British Flag collection today, and if you’re looking for fitness and fashion inspiration follow #SweatYourStyle on FacebookTwitter and Instagram

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