blog Thu, 21 Jun 2018 00:00:00 +0000 en hourly 1 Why we created teen leggings /blog/why-we-created-teen-leggings/ /blog/why-we-created-teen-leggings/#comments Thu, 10 May 2018 00:00:00 +0000 Tamara /blog/why-we-created-teen-leggings/ Recent studies have shown that more than half of teenage girls give up sport at 16, with 53% giving up physical activity after mandatory PE lessons end. On a mission to encourage girls (and women) of all ages to stay active, our Founder and Mum of three, Tamara talks through why we’ve created teen leggings for the first time ever.

teenage leggings

By the age of fourteen, a recent study has shown that girls are dropping out of sport at twice the rate of boys. Listing issues like body confidence, fear of being judged, the cold weather and lack of role models, young girls are losing interest in sport. Since I founded Sweaty Betty, our core values have always included our empower women of all ages through fitness, so I knew I wanted to encourage teens to lead a more active lifestyle in a fun and playful way.

As a Mum of two teenage daughters I have seen first-hand how important it is for young girls to stay active. It’s vital for their self-esteem and confidence to take part in team sports, and I love seeing how amazing this makes my girls feel. I lived a really active lifestyle growing up and am exactly the same with my own kids. We spend time as a family running with the dog, trying new classes, surfing, cycling and paddle boarding. This is so important to us and I’d love to encourage others to do the same.

Interestingly, another major factor in girls dropping out of sport is that they generally hate what they have to wear. PE kit is traditionally unflattering, uncomfortable and uncool, so it’s hardly surprising that they don’t like to wear it. With this in mind, after hearing that young teenagers are always asking for our product, I decided we needed to offer young girls exactly the same as their Mum. Our Contour Leggings are a longstanding favourite and ideal for all ages; they’re super soft, lightweight and great for movement. Plus, the tropical toucan print is just so fun, that they’re an ideal way to encourage girls to get active.
We shot the campaign for this with my two girls, my niece and our model this season Penny Lane. This shoot is quite a step away from our usual more serious and active images, and it was incredible to see the girls all laughing together creating these really light hearted images. Plus, we couldn’t resist making mini sizes, we created a few limited edition pairs last year and the demand was so high we had to make more.         

 I hope these leggings inspire you and the teen and mini in your life to get active. 

Shop our sell-out leggings today in teen, mini and adult sizes. ]]>
/blog/why-we-created-teen-leggings/ 0
Sweaty Betty Turns 20: The story behind the Union Jack print /blog/sweaty-betty-turns-20-the-story-behind-the-union-jack-print/ /blog/sweaty-betty-turns-20-the-story-behind-the-union-jack-print/#comments Thu, 05 Apr 2018 00:00:00 +0000 Tamara /blog/sweaty-betty-turns-20-the-story-behind-the-union-jack-print/ 'It's important to celebrate big occasions', shares our Founder & Creative Director Tamara, 'and to have spent 20 years empowering women through fitness and beyond is just amazing'. For April, we've reinvented some particularly patriotic Power Leggings. Here, Tamara talks us through the inspiration:

union jack print
Far right: Penny Lane wears the Infinity Bra and Power Leggings

The original design

2012 was an amazing year for London. There was the Diamond Jubilee and of course the Olympics took over the city. I was so obsessed, I even named our dog Ennis! There was such an amazing feeling in the city and as a British brand we absolutely had to celebrate. Our aptly named 'God Save The Queen' collection launched in June and was a huge success - the Winner Cape even featured in Vogue. I have found a catalogue from the time where we said, 'Showcasing the best in modern British sportswear design with a retro athletic focus, 'God Save the Queen' takes podium place this summer'. 

As you can imagine the colour scheme was red, white and blue and the collection was filled with Union Jacks (though with a painterly splash to add edge). This was one collection I knew we had to look to when we brought back classic pieces for our birthday. Despite loving everything, I wore the Track Capri to run a triathlon that year so decided these would be what we'd bring back from the archives. Plus, we are always getting customers asking if they can buy them!

The Power Leggings

When we looked to this design again, I wanted to make sure these leggings were really wearable. We took our bum-sculpting Power fabric and added the Union Jack print to the bottom instead of all-over, so they're really flattering. Plus, the fabric has the perfect mix of stretch and recovery. I call the Power Leggings our 'I can do anything leggings', as I can wear them for any workout.

We love a matching set at Sweaty Betty, so the design team then created the Infinity Bra in the same Union Jack print, just in case you want to stand out in the studio. I'll be layering a lightweight vest over mine.

Keep your eyes peeled for the rest of 2018 for more limited edition launches based on classics from our archives and shop the Power Leggings today #sbturns20. In the meantime shop our new arrivals.]]>
/blog/sweaty-betty-turns-20-the-story-behind-the-union-jack-print/ 0
Tamara introduces Summer 2018 /blog/tamara-introduces-summer-2018/ /blog/tamara-introduces-summer-2018/#comments Tue, 03 Apr 2018 00:00:00 +0000 Tamara /blog/tamara-introduces-summer-2018/ Twice a year, our Founder and Creative Director Tamara takes our design team to a global location that has inspired her. For Spring Summer, it was Barcelona. Here she gives you the lowdown.

sweaty betty


The new collection began after an amazing design trip to Barcelona, a city that I really love because of its amazing culture. Our design trips are the best part of my job. They're so much fun and I particularly love going abroad as I feel it really awakens the senses. We act like proper tourists and walk for miles, people watching, trying all the local workouts and eating local food. This time, we particularly focused on the architecture, especially Gaudi’s Sagrada Familia and Ricardo Bofill’s Walden 7. We loved the juxtaposition of these two buildings, built in such different eras.  



We saw Sagrada Familia on our second day in the city. It’s a huge gothic structure that's just unbelievable. We designed our own Gaudi walking tour and despite the gothic exterior, the interior completely blew me away. Drawing from Gaudi’s fascination with nature and its geometric forms, I loved how he broke up this limitless space with soft, detailed structures, using vines and branches as panels throughout the church. 

tamara introduces ss18


We wanted to look at some quite different architecture, so travelled outside of Barcelona to visit the Walden 7. Inspired by BF Skinner’s sci-fi novel Walden 2, this was built on the refurbished ruins of an old cement factory in the 1970s. It's a huge monolithic terracotta building surrounded by beautiful tiles and nature.

peny 70s

Penny wears the Laverne Jacket, Upbeat Bra and Hyde Trousers

Back in London, we took the feeling of surrealism from Gaudi alongside Ricardo Bofill's idea of trying to create a utopian community. This often turns to dystopia, so we started to get the feeling that something wasn't quite right. We liked the idea of perfectly imperfect pieces and have created some amazing surreal prints and unexpected designs.

Our more obvious inspiration for summer has to be the 1970s era. Inspired by Barcelona's incredible vintage scene. we've bought some incredible prints from the archives, created some retro bikini shapes and a new saturated colour palette. 

bum culptimg ;eggomgs
Penny wears the Infinity Bra and Power Leggings

We're continuing this season with our bum-sculpting leggings and as it's our 20th anniversary this year, we've had some fun with the Union Jack print. We've taken a pair of our Power Leggings and added this print from the archives, which I just love. We've also added the SB LDN logo on quite a lot of our products, which is a fun way to celebrate 20 years. 

Coming June 2018

We always try and be a bit fun and humorous with some of our prints. We still have plenty more serious, athletic designs. but I'm loving some of our fun 70s-inspired prints. My favourite is the 'Gymball Print'. which has a girl lying back blowing bubble-gum, which is really fun for summer. I'm also really loving our tropical print, which for the first time ever we'll be doing in teen sizes, so we can get our younger customers into our leggings as well. Keep your eyes peeled in May!

Penny wears the Offshore Bikini Top and Reversible Bikini Bottoms

I absolutely love our swimwear collection this season, we've created a capsule collection of our favourite classic pieces alongside some fun new styles. My favourite is this reversible bikini, which is based on a style we picked up in a vintage store in Barcelona, but updated in our really technical fabric. 

Coming June 2018

I hope with this collection we inspire you to get moving and get active, but also to really style it up so that you can wear it from studio to street. I think there are some amazing pieces in there that will inspire you to workout when you're on holiday and inspire you to be active wherever you are, whatever the weather.  

It's time to get back on it, shop our new arrivals today.

/blog/tamara-introduces-summer-2018/ 0
Behind the scenes on Sweaty Betty Summer 2018 /blog/behind-the-scenes-on-sweaty-betty-summer-2018/ /blog/behind-the-scenes-on-sweaty-betty-summer-2018/#comments Tue, 03 Apr 2018 00:00:00 +0000 Tamara /blog/behind-the-scenes-on-sweaty-betty-summer-2018/ Designed in London and inspired by a design trip to Barcelona, SS18 has landed. Shot on location in Spain, Tamara takes you behind the scenes on the shoot.

la muralla roja

Our Spring/Summer 2018 collection was inspired by an amazing design trip to Barcelona, so for our summer shoot we couldn’t not go back to Spain. The architect Ricardo Bofill’s Walden 7 was a huge inspiration for the team, so when I saw photos of La Muralla Roja I knew we had to shoot there.

behind the scenes bofill

Rising from the rocky cliffs of Calpe in the Alicante region of Spain, La Muralla Roja – literally, meaning the red wall in Spanish, is a complex of 50 apartments, built in 1973. With clear similarities to Walden 7, La Muralla Roja is an imposing, fortress-like building with a tangle of colorful corridors, open stairways, apartments and outdoor spaces. It’s looked after really well, and the amazing mixture of colours and idyllic rooftop pool made it an absolutely fabulous place to shoot with an amazing backdrop.

behind the scenes spain

For the shoot we relocated to Spain for three days for some much needed sun. as I write this it rains outside. Our aim this season is to get you in the mood to be active, so we relocated to the beach to shoot our high summer collection. This is full of those lightweight essential pieces you can wear wherever you are, whatever the weather.  

behind the scenes la muralla
Penny wears the Carve Swimsuit

I absolutely loved seeing our new swimwear pieces come to life, we shot these by the pool on the roof of a high rise building at La Muralla Roja. We’ve designed the perfect capsule wardrobe, bringing you’re your favourite styles alongside some cool new pieces. I’m obsessed with the retro bikini, which was inspired by one we found in a vintage store in Barcelona.

behind the scenes penny
Left: Penny wears the Power Leggings + Upbeat Bra (coming June 2018). Right: Penny wears the Homestraight Tank and Zero Gravity Leggings

I loved her as the face of our bum-sculpting campaign in January, so had to bring back Penny Lane. She’s a British girl, born and bought up in Cheshire and she just loves working out. She's so active and fun and always up for anything. We had her running up and down the iconic stairs so many times and she did not complain once. I think she's the perfect face for our campaign this season. 

behind the scenes julia

We have worked with Julia Kennedy for five seasons now and she is a real Sweaty Betty. On our first shoot her daughter was a few weeks old and she just got on with it, which I thought was amazing. She is a real get-up-and-go girl, which means we have a lot of fun collaborating. 

behind the scenes candid

After working together for so many seasons, it's safe to say we have a lot of fun on the shoots with plenty of partying in the evenings. The location was so beautiful here we couldn't resist getting some scenic shots. 

Shop the new collection today and see Tamara talk about the inspiration here.]]>
/blog/behind-the-scenes-on-sweaty-betty-summer-2018/ 0
Introducing the All Train Bra /blog/introducing-the-all-train-bra/ /blog/introducing-the-all-train-bra/#comments Wed, 14 Mar 2018 00:00:00 +0000 Tamara /blog/introducing-the-all-train-bra/ All Train Bra. Which we've researched, fitted, and tested in-house. Here's why we're obsessed. 

all train bra
Penny Lane wears the All Train Bra


We fitted and tested this bra on runners and athletes to ensure it performs for sweaty work outs whether you're a A or DD cup. Even better, whether you're a smaller or more magnificent cup size, the All Train Bra comes in all sizes from a 32 A/B to 38 D/DD. 


We knew you didn't want to compromise here, so we created a inner moulded airtex cup liner to provide extra support. We then added wide comfortable straps which we've constructed alongside a free cut lattice back that sits between your shoulder blades to keep your boobs in place. 


This is where we get excited. The edges on the All Train Bra are sealed rather than stitched to ensure you stay chafe free. The bonded glue gives great support without causing any digging in and discomfort. We've also designed a flat back and clasp. Essentially, you'll barely feel like you're wearing anything.


No bounce, no problems. Alongside the inner airtex cup, we've added a specially designed inner panel in the front lining which is locked out to ensure the bra doesn't stretch when you move. 


Warning, this sports bra comes with a side of compliments. The flattering moulded cups provide a super smooth appearance, while the strappy back is designed to turn heads.


Putting on a sports bra should not be like resistance training. This super stretchy bra is easy to put on just pull it over then under your bust, pull the straps up, check the underbust seam is in the correct position, fasten and go.

Invest in the All Train Bra today. Shop all of our sports bras and find the perfect fit with the Sweaty Betty Bra Guide.

/blog/introducing-the-all-train-bra/ 0
International Women's Day: Women who inspire Tamara /blog/international-womens-day-women-who-inspire-tamara/ /blog/international-womens-day-women-who-inspire-tamara/#comments Thu, 08 Mar 2018 00:00:00 +0000 Tamara /blog/international-womens-day-women-who-inspire-tamara/ Founder and Creative Director, Tamara has shared a few women who inspire her.

My Mother

international womens daytamara
My Mum, centre left

My parents instilled a love of adventure in me. We moved around the world as a family growing up and my Mum was always so enthusiastic about travel and immersing herself in the local culture. She also has an incredible enjoyment of life and people. She's constantly busy and incredibly sociable and just loves being with people (as well as her herd of alpacas).  She is patient and wise and I love how she treats everyone with respect and kindness. Plus, she looks amazing in our leggings!  

Annie Foulds, Athlete

annie foulds
Annie at the finish line of the Comrades Ultramarathon

Annie is an incredible athlete with abs of steel and a heart of gold. She is an amazing ambassador for both Sweaty Betty and Great Ormond Street Hospital, for whom she has raised so much money for. Annie has run so many marathons over the years, but is all about empowering women to push themselves to the best of their ability. I have gotten to know her over well over the last few years as she coaches our weekly office run club. She is a lovely motivating trainer. Her knowledge about illness, hormonal changes and how women can exercise through these to continue to feel good about ourselves amazes me. 

Meet Annie

What is your favourite race that you have ever done?

I loved running the New York marathon and the Sahara in particular. However, I have to say that taking part in the Comrades ultramarathon uphill last June 2017 has to be the ultimate. The training consisted of seven months of tough strength and conditioning and running training, with 10 weeks of running about 6 hours every weekend. The race was completely uphill for 87K.  

I really enjoyed the whole experience of being in South Africa with my family as well. I also managed to get a bronze medal because I finished within the timescale of 9 to 11 hours.  Which made it all that more special. 

What tips would you give to someone who wants to run a marathon?

My advice would be to follow an appropriate training plan for your ability from a professional running coach. Also incorporate some strength and conditioning training in your weekly program and buy some very good running shoes.

What's next on the Annie Foulds challenge list?

I still intend to do several marathons over the next two years, but my main focus will be getting fit enough to complete the World Marathon Challenge in January 2020. This is a logistical and physical challenge to run seven marathons on seven continents in seven days. Competitors must run the standard 42.2 km marathon distance in Antarctica, Africa, Australia, Asia, Europe, South America and North America within 168 hours.

Adwoa Aboah, Model and Activist

adwoah aboah

I think what Adwoa Aboah is doing with Gurls Talk is really awesome. She’s using a place of influence to share with young girls the importance of mental health awareness completely following her own path. I recently saw an interview with her and her Mum, and I love how she is highlighting the importance of self-care and talking to someone about your issues. As a Mum of two teenage daughters, it’s amazing to see role models like her making a difference.
My Daughters

tamara daughters
My daughters and me in The Hamptons

My daughters inspire me every day (when they aren’t driving me mad!!) and I love how much I learn from them. They are so strongly principled and passionate about conservation, vegetarianism and PETA’s fight against fur in fashion and sustainability. They’re really active and love sport, and I love seeing what this does for their self-esteem.

They are growing to be really strong women. Their Instagram feeds are of them being goofy, crazy and creative, showing off their style and personalities. Their pin-ups are Adwoa Aboah and young female singers like Mahalia, Jorja Smith and Ray Black. They follow Gurls Talk, go to protests and are determined to fight causes for under-privileged women and female empowerment.

Amelia Freer, Nutritionist

international womens day amelia freer

I first met Amelia for lunch a few years ago and love her down to earth philosophy on healthy eating and nutrition. I’m a firm believer in balance around food and I love how sensible she is and how she doesn’t promote an authoritarian approach to healthy eating. Amelia said to me that she encourages her clients to ‘eat less and move a little more’ and to cook from scratch using fresh, seasonal ingredients. This is a method I certainly agree with.

Meet Amelia 

What is your morning routine?

I start the day with a black coffee; I look forward to it every single morning. Then for breakfast, I always try to eat a little protein, some veggies, some healthy fats and a portion of fruit. Eggs and avocado is my staple breakfast, though sometimes I have leftover supper – I don’t mind eating curry for breakfast. 
Where is your favourite place to eat out?

I don’t eat out that much but when in Wiltshire, The Beckford Arms and when in London, The Providores in Marylebone is always a favourite.
What’s on your bucket list?

To spend time working with elephants, go to Bhutan and to learn to play the piano.

Victoria Beckham, Designer

international womens day victoria beckham

I admire Victoria for her success at reinventing herself in the face of the cynical fashion world. Her tenacity, passion, focus and desire to succeed are qualities I admire. I also really like how she has moved with the time and is providing a cool, contemporary sports luxe look to empower the modern woman.

Denise Lewis, Athlete
It’s our 20th birthday this year and I was thinking the other day about how far we have come in terms of the number female athletic icons in the last twenty years. Now young girls have countless British icons to look up to, but in 1998, our only female Olympic medal winner was Denise for the heptathlon. She’s the first athlete I remember being really interested in and went on to win a gold medal in Sydney in 2000. She’s now a Mum of five, has an OBE and looks absolutely amazing. A true Sweaty Betty.

Jess Schuring, Founder Heartcore

international womens day jess
One of the first people to really ‘get’ the boutique fitness scene, Jess brought Heartcore to London ten years ago determined to provide a seriously tough workout in beautiful surroundings. Like us at Sweaty Betty, she considers an active lifestyle to be a choice of how you live, not just as part of your life. She also has a very cool dress sense and I love the studio design – you feel pampered as well as worked.

Meet Jess

What is your morning routine?

My morning routine changes depending on my work commitments but it always starts with a large glass of water followed by a black americano. Whenever I can, I get my workout in early but if I don't have time, I compromise with a shower and a cold rinse off to wake me up and get going. I check my emails and the news with a second coffee and a light bite to eat - either a banana, oatmeal or scrambled eggs.

What makes Heartcore so effective?

First of all, I’d say that we very much care about everyone who comes to train with us and that we give our very best to get everyone into the best shape possible.  All our training methods focus on working the muscles under tension for the long/lean look, working towards muscle fatigue by designing certain sequences and keeping downtime to a minimum.

What's on your bucket list?

Inspire as many people as possible to live a healthier, happier and more courageous life. Make the world a better place. Learn how to sail and travel more, especially in Africa and South America.

Victoria Milligan, Charity Campaigner

victoria milligan
Victoria is one of our global ambassadors and a real inspiration. After a tragic speedboat accident led to the devastating loss of her husband and daughter, she’s dedicated herself to raising money for the charities that helped her family through such a challenging time. Since 2013, she has run 10k, cycled 300 miles from Cornwall to London and more to raise money for RNLI.

Niki Perry, Yoga Teacher

niki perryNiki and I on the slopes in February

Niki has built up an incredibly strong yoga community bringing her inimitable and infectious style of teaching to so many people. She is a huge supporter of a number of charities and regularly donates to the Africa Yoga Project.  I really admire her enthusiasm, down to earth sense of humour and incredible energy.

I am proud to call Niki a Sweaty Betty ambassador and friend. I absolutely love spending time with her and being taught yoga, we’ve practiced together everywhere from the snowy Alps to outside in the sunshine wearing glitter. She is so busy with three young kids and yet she will ALWAYS have time for you with a little gift of chocolate protein balls.

Meet Niki

How did you get into yoga?

My mum always did yoga, I would sit in the corner of village halls watching her practice with her friends. Even now she reaches to the sky and touches the floor everyday at 72. So it has always been a part of my life, but it wasn’t until I was living in London 20 years ago that I really started to practice regularly.

Tell us about the Africa Yoga Project?

The Africa Yoga Project, educates, empowers, elevates and expands employability with African youth through yoga. 

The charity is dedicated to delivering all that yoga has to offer to the diverse communities of East Africa. Over 6,000 people participate in more than 300 community yoga classes weekly in 80 locations. We also have over 200 teachers earning a living wage by teaching yoga to people who otherwise would not have the opportunity.

Which women inspire you? Tell us in the comments below as we celebrate #IWD2017. Find out more about Tamara here]]>
/blog/international-womens-day-women-who-inspire-tamara/ 0
The limited edition tee to empower women /blog/the-limited-edition-tee-to-empower-women/ /blog/the-limited-edition-tee-to-empower-women/#comments Wed, 07 Mar 2018 00:00:00 +0000 Tamara /blog/the-limited-edition-tee-to-empower-women/ To celebrate our 20th birthday this year, each month we are releasing a limited edition piece from our archives. For March, we have a limited edition Oversized Slogan Tee designed to empower women. Our Founder & Creative Director Tamara gives you the lowdown. 

support women tee
Penny Lane wears the Oversized Slogan Tee

Sweaty Betty has always been about empowering women through fitness and beyond, ever since I opened our first shop in 1998. I think with everything that's happened recently, 2018 is going to be the year where women are going to stand together. So we wanted to create a limited edition tee to empower and support women, hence our chosen slogan: 'Support Women, Support The World'.

One of the things I love about exercise and staying fit is how it helps you with self esteem and feeling good about yourself. Helping women achieve this is definitely the most rewarding aspect of my job, I love that we help them find their confidence and that we support them in their journey to becoming fitter and stronger. With this in mind, we have designed the Oversized Tee in lightweight fabric that could be worn for working out, though I'll be throwing mine on with my leather pants and trainers. If you're more of a sweat girl, our Flow Tank with 'Sisterhood' on is a great alternative. 

It's really important for us to have a voice, so I always encourage my two daughters to stay true to themselves. They are definitely growing up to be strong women. At Sweaty Betty I like to think of us as a sisterhood. We employ over 500 women (there are only about 10 men!) and aim to empower all of our staff as much as we can. From the majority of senior positions being filled by women to promoting maternity leave and flexible working hours, we are on a mission to stamp out these issues one at a time.

I can't wait to see what 2018 has in hold for us all. Happy International Women's Year!

Get your limited edition Oversized Tee or Flow Tank today. Find out more about Tamara here.

$10 or £10 from each tee and vest sold on International Women's Day 2018 will be donated to Movemeant Foundation, a charity on a mission to empower young girls through staying active. 
/blog/the-limited-edition-tee-to-empower-women/ 0
Behind the scenes on Sweaty Betty Spring 2018 /blog/behind-the-scenes-on-sweaty-betty-spring-2018/ /blog/behind-the-scenes-on-sweaty-betty-spring-2018/#comments Wed, 03 Jan 2018 00:00:00 +0000 Tamara /blog/behind-the-scenes-on-sweaty-betty-spring-2018/ Designed in London and inspired by a design trip to Barcelona, SS18 has landed. Shot on location in East London, Tamara takes you behind the scenes on the shoot.

barbican backstage

This collection was initially inspired by two of Barcelona's most striking buildings - Sagrada Familia and Walden 7. So when we were looking for a shoot location, it was natural that our obsession with striking architecture took centre stage. Step in the iconic Barbican, one of London's best examples of Brutalist architecture and the ideal place to shoot. I loved the contrast of the raw concrete and hardness of the construction against the softness of our collection. 

tamara backstage
Giane wears the Kapotasana Bra and Reversible Leggings

We were really inspired by the natural world, so I absolutely loved all of the hanging vines and greenery at the Barbican. They really fit with the subterranean feel of the collection. Our model Giane reminds me of a mermaid with her long red hair and pale skin, which really fit with the collection (especially our amazing new reversible pieces). 

Giane wears the Kapotasana Bra 

I loved the contrast between the natural world and hard structural architecture at the Barbican. It reminded me of the Walden 7, at times.


We have worked with Julia Kennedy for five seasons now and she is a real Sweaty Betty. On our first shoot her daughter was a few weeks old and she just got on with it, which I thought was amazing. She is a real get-up-and-go girl, which means we have a lot of fun collaborating. 

Penny wears the Homestraight Run Tank and Zero Gravity Leggings

The face of our bum-sculpting campaign, Penny Lane is a British girl who has an amazing strong and sculpted body. She works out like crazy and is more likely to be found sword fighting or at a Kung Fu class than in your normal Pilates. It's safe to say the entire crew now wants to try martial arts. 

shinobu makeup

Our makeup artist Shinobu is incredible, she gives all of our models facials first thing before they shoot to ensure they have glowing skin. I have been known to have a few myself...

Giane wears the North Pole Parka and Contour Leggings

This season we've created six collections filled with pieces to take you from studio to street. I wanted to shoot these showcasing how we style up full looks so we kept the background really simple here to set off each piece. 

Shop the new collection today and see Tamara talk about the inspiration here.]]>
/blog/behind-the-scenes-on-sweaty-betty-spring-2018/ 0
Tamara introduces Spring 2018 /blog/tamara-introduces-spring-2018/ /blog/tamara-introduces-spring-2018/#comments Tue, 02 Jan 2018 00:00:00 +0000 Tamara /blog/tamara-introduces-spring-2018/ Twice a year, our Founder and Creative Director Tamara takes our design team to a global location that has inspired her. For Spring Summer, it's Barcelona. Here she gives you the lowdown.

sweaty betty


The new collection began after an amazing design trip to Barcelona, where the team and I fell in love with the food, cool beach vibe, culture and incredible buildings. It was the architecture in particular that stayed with us. Well, two buildings in particular, Gaudi’s Sagrada Familia and Ricardo Bofill’s Walden 7. 



We saw Sagrada Familia on our second day in the city. It’s a huge gothic structure that you can’t miss. We designed our own Gaudi walking tour and despite the gothic exterior, the interior completely blew me away. Drawing from Gaudi’s fascination with nature and it’s geometric forms, I loved how he broke up this limitless space with these soft, detailed structures, using vines and branches as panels throughout the church. 

tamara introduces ss18


In contrast, the Walden 7 was built in the 1970s as a utopian community on the outskirts of Barcelona, inspired by BF Skinner’s sci-fi novel Walden 2. We visited here on our last day, and despite our official tour guide failing to turn up, we were lucky enough to get the opportunity to explore inside. Built on the refurbished ruins of an old cement factory, it's a huge monolithic terracotta building surrounded by beautiful tiles and nature.


When we got back to London, we made a moodboard inspired by the places we had been in the city and how they made us feel. We were really fascinated by the surreal and otherworldly, alongside Barcelona’s incredible vintage scene. In fact, when the team were designing they watched a lot films set in the seventies, including Love Story and Dazed and Confused - so look out for some cool new silhouettes.

tamara introduces ss18

Giane wears the Reggie Puffer and Shirley Trousers 



It’s safe to say watching those 70s films paid off, we’ve gone full on retro this season. I am obsessed with our new wide legged Shirley Trousers and the Reggie Puffer Jacket. We've bought the vibe to your workout gear too, with some amazing geometric prints and lots of primary colours throughout the collection. 

Time to layer

One of my favourite things about getting dressed at this time of year is all the layers, so knitwear and jackets were key when we were designing. I'm really excited about our new dip dye Big Dipper Jumper, it's so soft and made for throwing on over leggings to stay warm. 

tamara introduces ss18
Giane wears the North Pole Parka and Contour Leggings



The prints of this season are my favourite yet. From hanging vines, to geometric designs, seahorses and my absolute favourite jellyfish print, which was inspired by Gaudi’s fascination with the underwater world. The clean lines of the Walden 7 also inspired some awesome go faster stripes, these Zero Gravity Leggings are definitely my ‘get back on it’ leggings.


Bum-sculpting leggings


No collection is complete without our bum-sculpting leggings, they are the perfect January motivation and a great confidence boost after an indulgent December. The Power Leggings and Zero Gravity Leggings are here in some amazing new prints and are as technical as ever.

New innovations

We are always looking for new ways of making your activewear even better than ever. Our reversible leggings, which offer two looks in one piece now switch from print to print and our seamless merino fabric is now made in the UK from super soft and temperature-regulating fabric.

sb ldn

Happy birthday to us

It's our 20th birthday this year and I am determined to celebrate in style. To kick it off we're launching limited edition pieces inspired by our London heritage and favourite pieces from the archives starting with this oversized Homecoming Sweat with a cool retro print. Keep an eye out each month for other new pieces. 

Go bright or go home

In a nod to the seventies, you'll find lots of primary colors and burnt shades inspired by a retro basketball court we saw at the Walden 7. If you aren't into brights, we have some amazing muted pastels and subtle greys which work well for colder days, especially styled with our new knitwear. 

It's time to get back on it, shop our new arrivals today.

/blog/tamara-introduces-spring-2018/ 0
Tamara's 2018 New Year's Resolutions /blog/tamaras-2018-new-years-resolutions/ /blog/tamaras-2018-new-years-resolutions/#comments Mon, 01 Jan 2018 00:00:00 +0000 Tamara /blog/tamaras-2018-new-years-resolutions/
tamaras new years
Support women

2018 is the year for women to feel empowered. This year will mark 100 years since women won the right to vote and I would love to see more female role models out there being more real and supportive. Nobody’s perfect and I think it is important that women, especially those in the media spotlight, are honest about their struggles and are more truthful about the less than perfect parts of their lives. 
Be confident

Heading into my late 40's, I will be trying to embrace my body for how strong and capable it is and not to worry so much about wobbly bits, but if I ever need an extra confidence boost I will rely on our bum-sculpting Zero Gravity Leggings.
Don’t take myself seriously

I’ve been listening to a BBC Radio 4 sitcom recently called  ‘The Wilsons Save The World’, which is hilarious. It’s a  tongue in cheek account of a family and their teenage daughters as they live a ‘cleaner, serener, life’ and it could actually be a dramatised version of my family. Caitlin Moran's appearance in the final episode was brilliant. 
Embrace balance
With this in mind, 2018 is going to be a year of balance. We have a joke at Sweaty Betty that I am the first one on the yoga mat and last one on the dancefloor, so this year is going to be all about having fun, working out and enjoying that piece of cake when I want it.

Happy Birthday to us!

It’s Sweaty Betty’s 20th birthday this year and I cannot wait to celebrate. I can’t actually quite believe we have reached such a landmark birthday and this year I’m making a vow to make sure I celebrate big occasions to the fullest. 
Do what I really love

I usually try to shake up my workout regime. So this year I will continue to do what I really love which is yoga, running, swimming and working out outside and with my friends. I'm really excited as I've treated myself to my first ever yoga retreat with Niki Perry in the Swiss Alps. When I want to shake up my routine, I'm loving the classes at our No.1 Carnaby Street studio, we have different workouts every day from dancing to Beyonce to boxing alongside an MC.
Spend time with girlfriends

Work, husband, kids - life happens and can get in the way of seeing some of the most important people in my life, my girlfriends, especially as the kids get older and don't want to spend so much time with us! So this year, I am determined to continue to make time for these women who make me feel good and have fun building a community around working out and wine.

Find out more about Tamara here and share your own New Year's resolutions below. ]]>
/blog/tamaras-2018-new-years-resolutions/ 0