blogs http://www.sweatybetty.com Tue, 31 Mar 2015 00:00:00 +0000 en hourly 1 http://www.sweatybetty.com Yoga retreats with a twist: Yoga for Bad People /blog/yoga-retreats-with-a-twist-yoga-for-bad-people/ /blog/yoga-retreats-with-a-twist-yoga-for-bad-people/#comments Wed, 25 Mar 2015 00:00:00 +0000 Tamara /blog/yoga-retreats-with-a-twist-yoga-for-bad-people/ A typical day in the office for Katelin Sisson and Heather Lilleston looks somewhat different from your average 9-5. For a start, the co-founders of Yoga for Bad People work from some of the world’s most exotic destinations, including Brazil, Costa Rica, Turkey and Montauk. And they forego a desk in favour of a studio floor, where they’re joined by holiday makers eager to combine the popular ‘retox’ elements of a free-spirited holiday with the restorative ‘detox’ elements of a traditional yoga retreat. Here Sweaty Betty catches up with the yoga-loving tour guides who want you to let loose and feel amazing on your well-deserved time off…

Yoga for Bad People Sweaty Betty

Heather (left) wears the Supinity Retreat Jumpsuit in black; Katelin (right) wears the Repose Retreat Vest and Balance Dance Shorts

Twitter challenge! Tell us in 140 characters why we should book a Yoga for Bad People retreat?

Solid practice with a light-hearted twist, and enough time to party like you want to without feeling bad about it!

Take us through a typical day at Yoga for Bad People, from waking through to bedtime… 

Wake up, smell the coffee and eat some fresh fruit…
Meditate for 20 minutes…
Physically challenging Vinyasa yoga practice…
Brunch…
Free time to surf, read, sunbathe, nap, go exploring and do as you please…
Yoga workshop plus restorative poses…
Dinner…
Free time... 

Your ethos is very accessible for people who want to be mostly virtuous on holiday, but also have a little fun. What does having a ‘good time’ mean for you?

Heather: Having a good time means listening to yourself and pursuing whatever you need most to feel balanced inside and out. That could mean dressing up saucy and hitting the nightlife or staying in, journaling and getting a good nights’ sleep.

Katelin: Everyone has a different idea of what it means to have a good time. To me, it’s all about feeling like you have the freedom and time to do what you want to. That may mean you take off for a hike, or it may mean you lay down for hours on the beach. Maybe your dream is to be in bed by 9pm every night while others are deadset on going out to party with the locals.

As well as encouraging people to have fun off the mat, you also bring the fun to the studio with super modern music. List your five favourite yoga tracks…

Katelin:
• Ninna Nanna by Lulu Rouge (feat. Trentemoller & Alice Caerreri)
• Boss by Ryan Hemsworth
• Mi Mujer by Nicholas Jaar
• Ocean by Dream Koala (feat. Soko)
• Phone Tap by AZ, Dr Dre, Nas and Nature

Heather:
• Energy by Drake
• The Jane Doze - I See Cali Biggie Smalls Remix
• Aphrika by Seth Troxler
• Waiting in Vain (feat. Cutty Ranks) by Cocoa Tea
• Paraty by Mia Doi Todd

Yoga for Bad People Sweaty Betty Partner Yoga

Katelin wears the Balance Dance Shorts; Heather wears the Poise Retreat Top

What physical and mental benefits can people expect to enjoy from a Yoga for Bad People retreat?

Enlightenment, lengthened IT band, deeper understanding of meditation and enviable Instagram pics…

You host retreats in some amazing locations! When researching and exploring a new location, what qualities and characteristics does a place have to meet?

• Easy access to a beach
• Not saturated by other retreats and holiday makers
• A yoga room with props
• Good food at the hosting venue
• Nearby nightlife
• Availability of physical activities other than yoga
• Good weather
• Convenient transportation links

Yoga for Bad People Sweaty Betty holiday

Katelin wears the Getaway Retreat Track Top and Balance Dance Shorts; Heather wears the Cruise Retreat Shorts and her own cover-up

List the three most amazing places you’ve practiced, and tell us why they stand out…

Praia do Rosa, South Brazil: A super-secret South American hotspot, this town is the birthplace of Yoga for Bad People and continues to set the bar for every new retreat destination. Perfect beaches, tropical rainforest, excellent surf, pristine ocean and plenty of restaurants and nightlife – it’s a tough destination to beat!

Faralya, Turkey: On the south eastern coast of the Mediterranean, this Turkish gem is covered in fig trees, gets all-day sunshine and is bordered by beautiful turquoise waters. Our hosts are excellent cooks and know just how to support our retreats to deliver Yoga for Bad People’s signature combination of wild fun and deep practice. 

Santa Teresa, Costa Rica: The expansive beach that wraps around this retreat location offers surf breaks for both beginner and intermediate surfers; it’s excellent for socialising and solitude alike. Although the surrounding area is a relatively rustic representation of Central America’s natural beauty, there are plenty of high-quality restaurants and health food options to fuel your practice.

Name your favourite yoga pose and explain why you love it…

Utkatasana (Chair Pose) because it reverses hyperextension of the knees, resets the pelvis, supports the natural curves of the spine, releases the groin, lengthens the waist and demands a high level of focus. That’s a long list of benefits, but overall it challenges many of our habitual misalignments from excess time spent sitting in chairs. 


Katelin and Heather wear pieces from Sweaty Betty's Yoga Retreat collection. Shop the range today.

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Sweaty Betty's Insider's Guide to Upper East Side, NYC /blog/sweaty-bettys-insiders-guide-to-upper-east-side-nyc/ /blog/sweaty-bettys-insiders-guide-to-upper-east-side-nyc/#comments Wed, 25 Mar 2015 00:00:00 +0000 Tamara /blog/sweaty-bettys-insiders-guide-to-upper-east-side-nyc/ Friday 27 March is an important date for Sweaty Betty USA, with the launch of its third stateside boutique in Bloomingdale’s on the Upper East Side, New York. Joining a collection of luxury fashion brands in a venue steeped in history, the new concession will be a fashionable pit stop for health-conscious locals and visitors treating themselves after a workout at nearby Soul Cycle, Flywheel, Fhitting Room and Earth Yoga. Here Sweaty Betty’s New York roadshow manager Kate rounds up some of the neighbourhood’s hotspots…

Sweaty Betty Roadshow Kate
Roadshow Kate wears the Monarch Orange Athlete Vest and To The Beat Dance Leggings
 

Work out…

Exhale – “I love pulsing it out at Exhale’s Core Fusion Barre Classes with our Bloomingdales Ambassador Elizabeth Halfpapp,” says Kate.  A member of Exhale's founding team, Elizabeth leveraged years of teaching to co-create the company's highly publicised Core Fusion® program and develop Exhale's exclusive Core Fusion Yoga and Core Fusion Sport classes. Look out for her in the top US health and fitness titles, where she is frequently featured.

Earth Yoga – A beautiful neighborhood yoga studio fronted by founder Yanti Amos, Kate loves to start the day with Earth Yoga’s 7am power yoga class. Yanti is also a #TeamSB Bloomingdale’s Ambassador, and perfectly represents Sweaty Betty's multi-sport focus as an established black belt in karate.  

Soul Cycle – This 63rd Street studio brings in hoards of Soul Cycle fans inspired by instructor Olivia Ward, who shot to fame after winning NBC’s Biggest Loser in the show’s 11th season. She successfully lost 50% of her bodyweight and is an inspiration to everyone on a mission to live more healthily. 

Equinox – The luxury fitness centre’s flagship club, Equinox Upper East Side is a bright and beautiful gym located in the historic Barbizon building just minutes from Central Park. Work out your own way with a plethora of cardio and strength equipment, swim laps in one of the numerous pools or take a time out in its full-service spa. The group fitness studios also house some of the best classes in the city – Pilates and Barre with Cathe Thompson are always fully booked. 
 

Eat and drink…

Atlantic Grill – After 15 years, this restaurant is still a local favorite where you can enjoy fresh seafood dishes. Equally enticing at brunch as it is at dinner.

August – August is a charming little neighbourhood restaurant, surrounded by great boutique shops. Chef Josh Eden whips up inventive new dishes for every visit. Some of the fan favourites include Honey Sirracha Brussel Sprouts, Roasted Squash Ravioli and Cauliflower Risotto.

Alice Tea Cup  – An eclectic Alice in Wonderland themed tea house, this is one of Kate’s favourite haunts. Her first choice is the Indian Chai Black Tea, and fresh pastries are always available for a perfect pick-me-up. The weekend brunch is also a big hit. 

Juice Generation – Spin class at Soul Cycle or Equinox is best followed by a stop at Juice Generation on 63rd and Lexington. “The Mr. Greengenes smoothie is an all-time favorite and you must try their Almond Butter Acai Bowl,” advises Kate.

Birch Coffee – Known for their amazing ice coffee, Birch Coffee always has an incredible sense of community with a free lending library and conversation cards to inspire fresh topics for those feeling interactive. Customers open to meeting new people can choose a card and approach strangers with the icebreaker of their choice. 
 

Go running…

Central Park – Sometimes the obvious choice is also the best choice. With its many paths of various difficulty levels to suit every runner, Central Park is a true urban oasis and the ultimate picture of clarity and freedom. An excellent time to run is when the park is closed to traffic, Monday through Friday from 10AM - 3PM and 7PM - 10PM, and also on the weekends starting at 7PM on Friday until 6AM on Monday. If you can't fit in a workout during these times, a runner's lane is always available.

Bloomingdales Upper East Side


Stop by Bloomingdale’s at 59th Street and Lexington on Friday 27 April to shop Sweaty Betty’s new Summer collection in the beautiful new boutique. As part of Bloomingdale’s Friends and Family Weekend, Bloomingdale’s card holders can also enjoy 25% off all purchases until Monday 30 March.

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Sweaty Betty's Fashion Week Sports Luxe Edit /blog/sweaty-bettys-fashion-week-sports-luxe-edit/ /blog/sweaty-bettys-fashion-week-sports-luxe-edit/#comments Thu, 12 Mar 2015 00:00:00 +0000 Tamara /blog/sweaty-bettys-fashion-week-sports-luxe-edit/ You need look no further than the recent round of Fashion Week shows in New York, London, Milan and Paris to see that being fit (and wearing the kit) is more in vogue than ever. Tommy Hilfiger even went so far as to transform the runway into an American football pitch and accessorise some of the looks with helmets. Both on and off the catwalk (look to the Frow where fashion editors and world-renowned bloggers were frequently sporting trainers), this was the season that cemented activewear's fashion credibility.

We paired up with freelance stylist Basma Khalifa to find the most wearable looks. And we give you a sneak peak at what we have coming in Autumn...

London Fashion Week 2015 Preen


Preen – London Fashion Week 

“Always cool with a hint of boho, this season Preen designer Thornton Bregazzi went for ribbed high-neck crop tops with a pop of neon yellow,” says Basma. This look straddles the line between performance and fashion, making for effortless transitions from workout to night out. Look out for more midriff-baring crop tops and mixed length layers in Sweaty Betty's Autumn collection...

Milan Fashion Week 2015 Tods

Tod’s – Milan Fashion Week

We love that Tod’s puts the sporty girl up on a very fashionable pedestal. “Never deviating from its signature Italian clean lines, AW15 at Tod’s is all about contrasting romantic shades of blush pink with iridescent leather textures,” says Basma. The Sweaty Betty X Richard Nicoll collection is right on cue, and coming this August you will see our collection change from summer brights to more understated pastel hues.

New York Fashion Week 2015 Alexander Wang

Alexander Wang – New York Fashion Week

Long a champion of the quilted aesthetic, with popular accessories like the On The Go Luxe Bag, Sweaty Betty was thrilled to see Alexander Wang take this style to the runway. “Guaranteed to appeal to the fast-paced city girl, Wangs’ sleek black-on-black styling and statement quilted jackets are on just the right side of undone,” says Basma. In Autumn we'll take the quilted look from our accessories to more standout pieces, including our coolest ever Sports Luxe trousers.

New York Fashion Week 2015 Tommy Hilfiger

Tommy Hilfiger – New York Fashion Week 

“This year Hilfiger took it to the track,” Basma says. “Literally!” Bomber jackets and basketball shoes were consistent features across all this season’s looks, and we certainly felt the inspiration to shoot for the net. Stay tuned for brand new Sweaty Betty styles in the next season of outerwear...

Paris Fashion Week 2015 Isabel Marant

Isabel Marant – Paris Fashion Week 

Long a favourite designer of our founder Tamara, Isabel Marant struck an inspiring nerve with her sheer panels juxtaposed against fine silks. Transparency will be a top trend in Sweaty Betty’s AW15 collection, and we’ve always loved mixing performance fabrics with ultra feminine features.

New York Fashion Week 2015 Norma Kamali

Norma Kamali – New York Fashion Week

“Nothing is more sports chic than reflective outerwear,” says Basma. “Norma Kamali says it loud and clear with this reflective silver zip jacket.” Look to the Run Statement range next season for a serious focus on nighttime visibility…

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Tamara's sporting inspirations: Susie Wolff /tamaras-sporting-inspirations-susie-wolff/ /tamaras-sporting-inspirations-susie-wolff/#comments Wed, 04 Mar 2015 00:00:00 +0000 Tamara /tamaras-sporting-inspirations-susie-wolff/ In the second instalment of our new blog series celebrating the sporting icons most loved by Sweaty Betty Creative Director Tamara Hill-Norton, we join British racing driver Susie Wolff in the fast lane…
 

She first grabbed my attention…
 

“I met Susie at a charity dinner she was hosting to raise money for Wings for Life – a charity that helps people with spinal cord injuries. She was wearing a fabulous Roland Mouret dress that hugged her incredible figure. She also carried an incredibly cool clutch with a pop art logo saying "Vrooom" on it, and a clasp shaped like a helmet.”

Susie Wolff vrooom clutch


Like Tamara Rojo, Susie is petite, but so strong. She is funny, bubbly, beautiful and has a fierce determination to be on the F1 starting grid. She is the only woman driving an Formula 1 car. There is no reason women can’t represent the sport of racing just as well as men – the physicality of the sport is extreme as you have to be both strong and light, and Susie is a great role model because she fits the bill perfectly. She has huge potential to inspire more women to join the sport.”    
 

I was inspired…
 

“I totally respect Susie’s passion and determination in a male dominated sport, and love the fact that she is feminine and fashionable as well as being super strong.”
 

She rose to fame…
 

“In July 2014 Susie made history when she became the first female in 22 years to drive on a Grand Prix Weekend at Silverstone. She also impressed at Hockenheim during a Free Practice session, finishing just 0.227 seconds behind her teammate Felipe Massa - an 11-time Grand Prix winner. This performance, and her dedication throughout her career, saw Susie promoted to official test driver for the Williams Martini 2015 racing season."
 

She joins the Sweaty Betty dream team…
 

“I'm proud to have Susie as one of our global Ambassadors because she works out so much and takes care over combining performance and aesthetics in her activewear. She is the perfect embodiment of the Sweaty Betty woman – adventurous, risk-taking and strong in both mind and body.”

Susie Wolff Sweaty Betty Ambassador

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Ambassador Charlie Morgan on the rise of healthy holidays /blog/ambassador-charlie-morgan-on-the-rise-of-healthy-holidays/ /blog/ambassador-charlie-morgan-on-the-rise-of-healthy-holidays/#comments Tue, 03 Mar 2015 00:00:00 +0000 Tamara /blog/ambassador-charlie-morgan-on-the-rise-of-healthy-holidays/ Respected yogi and the Sweaty Betty Ambassador behind last year’s #30DaySweat stretch challenge, Charlie Morgan is our go-to expert for learning more about yoga and advancing our practice. So to celebrate this Wednesday's launch of the new Yoga Retreat range, we asked Charlie to indulge us in a personal story about her own experience with healthy holidays…

Charlie Morgan Yoga Ambassador


Yoga and detox retreat holidays are massively on the boom. Instead of taking a week off to sit in the sun, overeat and overdrink, people are becoming more and more drawn towards ‘healthy holidays’. Most of my clients report that they’re working harder than ever, spending crazy amounts of time behind computer screens and generally struggling to maintain a balanced and wholesome lifestyle. As a result of this, their minds and bodies are craving a detox when they are finally able to enjoy some time off. And once you’ve experienced one detox, most find it so revitalising that it becomes a top priority when spending their annual leave. 
 

A few summers ago, after working like a beaver for several months and not taking a holiday, I flew to Bali hoping to enjoy a couple of weeks of yoga and sunbathing. I visited a friend of mine who was living there at the time, and the second she spotted the dark circles under my eyes she posted me through the doors of one of the island’s best 7 day detox retreats.
 

Initially I was reluctant. I had always believed a detox retreat would be a little dull, and, especially as I’m a real foodie. But I soon learned otherwise… 
 

The daily routine consisted of: waking up, checking your pH levels, drinking a cup of hot water and lemon and taking a handful of supplements. We then had a gentle yoga and meditation session before taking more vitamins and drinking a nutritious shake. Most afternoons entailed a nutrition talk, which was followed by the most sumptuous yoga nidra (I am still convinced that I floated off of my mat during one of the sessions) I’ve ever experienced. Finally, in the evenings we were 'treated' to a vegetable broth – which was admittedly pretty unpalatable but definitely felt cleansing. 
 

The detox was hands down one of the most challenging things I have ever accomplished in my life, but words cannot describe how incredible I felt afterwards. Everything from the whites of my eyes to the colour of my gums was sharper and more vibrant. My energy stores were amplified and my mind was weightless and clear.
 

In light of this life-changing experience, I have been eager to share what I learnt in Bali with others. This summer, I will be teaming up with the amazing Gogashala and Jamie Meek from Glo Juice UK to run my own detox retreats in sunny Ibiza.

Charlie Morgan Yoga Retreat


Glo Juice UK have helped me plan a delicious daily menu to clean and energise the body. A typical day of juicing will look like this:
 

  • 4 x freshly pressed juices and smoothies
  • 1 x homemade nut milk
  • 1 x SOS (piece of fruit or something raw)
  • 1 x apple and ginger shot
  • 1 x warm water and lemon
  • Herbal teas, electrolytes, psyllium husks and water available throughout the day
     

Why do a juice cleanse?
 

A juice cleanse allows you to take a break from the typical stresses your body encounters when digesting the foods you consume. By taking this break and flooding your body with vital nutrients, it can focus on eliminating toxins that have built up over time through diet and lifestyle.


To name just a few, here are 10 benefits of a juice cleanse:
 

  • Give your stomach and digestive system a break
  • Rest the liver (yep, that means no alcohol)
  • Reduce your appetite
  • Increase stamina and energy
  • Increase mental clarity
  • Enhance your sleep quality
  • Give your skin, nails and hair a radiant glow
  • Change your attitude towards food
  • Reduce physical problems
  • Lose weight
     

Add twice daily yoga practice and your body is going to feel amazing! If you’d like more information about my Ibiza detox retreats, please visit gogashala.com. Exclusive to Sweaty Betty members, use the code TC15M to get £50 off when booking. And shop the Yoga Retreat range online and in-store for a holiday capsule collection that streamlines your packing and helps you make the most of your practice abroad.

 

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Insta-cool: How today's Instagram stars are carving their careers /blog/insta-cool-how-todays-instagram-stars-are-carving-their-careers/ /blog/insta-cool-how-todays-instagram-stars-are-carving-their-careers/#comments Tue, 24 Feb 2015 00:00:00 +0000 Tamara /blog/insta-cool-how-todays-instagram-stars-are-carving-their-careers/
Sweaty Betty’s own team members and ambassadors use Instagram to keep a finger on the pulse of the current trends within fitness and fashion. And it’s not a social circle reserved for the young – many of today’s most established professionals have had to recognise Instagram as a tool for growing their reputations and winning lucrative work. 

With two teenage girls, Sweaty Betty Founder and Creative Director Tamara Hill-Norton is forever fascinated by the online influencers making an impression on her daughters. She too admires the resourceful bloggers, experts, trainers and models who have tapped into the power of Instagram to accelerate their careers. In fact, she hopes to see more inspirational personalities take to Instagram to extend their positive influence to new corners of the world.

“My oldest daughter is part of a generation obsessed with achieving the ideal ‘thigh gap’, but it’s my priority to teach her that acquiring muscle and strength is so much more important than striving to be skinny,” says Tamara. 

Here we highlight nine of our favourite Instagram icons and why we think they’re worth following… 

Best for fashion: Chiara Ferragni, The Blonde Salad @chiaraferragni 



Italian-born fashion blogger Chiara Ferragni has been blogging for six years. In that time, she has mastered the art of mixing high-end labels with high street favourites. For everyday style inspiration, she can’t be beat. Her empire comprises of 3.3 million followers, so she must be on to something…  

Best for British eccentricity: Cara Delevingne @caradelevingne 



‘STOP LABELLING START LIVING’, Cara advises in her bio. The muse for our Spring Summer 2015 collection and the subject of infinite British pride, Cara is always inspiring us to be spontaneous and embrace our eccentricity. You never quite know what to expect from her daily posts, but you can count on a surprising collection of bold fashion, exclusive designer campaign insights and convention-challenging soundbites.   

Best for beauty: Fleur De Force @fleurdeforce 



Zoella may be dominating the beauty blogging scene for teenagers, but Fleur De Force appeals to a more mature demographic and attracts a respectable 514,000 followers. Her natural beauty shines through and her advice is practical, easy to follow and sophisticated enough for work day to soiree. Plus, her purely indulgent @FurDeForce sister page promises adorable snapshots of her five fiercely sweet dogs. Enough to soften your heart every lunch break. 

Best for British fitness: Hollie Grant, The Pilates PT @thepilatespt 



Sweaty Betty Ambassador and top British trainer Hollie Grant has been hugely prominent in the media over the last year, and much of her success is down to her innovative daily workouts and realistic nutrition advice. She leads by example and brightens up your screen with cheerful photos and videos of challenging exercises and deliciously nutritious food. Her workout style choices are also worthy of a double tap. 

Best for US fitness: Christine Bibbo Herr, NYC Pretty @nycpretty



New York studio insights, iconic city snapshots and styling advice are the focus of Christine Bibbo Herr’s inspiring Instagram page. Both a fashion director and a fitness-loving lifestyle blogger, everything Christine posts promotes the cause of looking and feeling amazing. It makes us want to board a flight to the Big Apple right now… 

Best for global fitness: Kayla Itsines @kayla_itsines



Co-writer of the internationally successful Bikini Body ebooks and Australia’s most popular fitness trainer, Kayla’s reach extends to every corner of the world. Her frequent fan and client transformation stories are evidence of the immense success her programmes have enjoyed, and her own workout photos are just the motivation you need to get up and go train.  

Best for yoga: Rachel Brathen, Yoga Girl @yoga_girl 



Set to release an illustrated yoga book this March, Rachel Brathen is a respected purveyor of international yogi inspiration. Although based on the beautiful Caribbean Island of Aruba (prepare to envy her beach shots), her global workshops in vinyasa foundations and inversions are a bucket list staple for millions of yogis. And when you can’t make it to her home or international classes, her Instagram feed provides plenty of #fitspiration at your fingertips. 

Best for kitchen inspiration: Ella Woodword, Deliciously Ella @deliciouslyella



Beautiful vegan food to make your mouth water. Uplifting photos and thoughts to put a skip in your step. Impressive yoga and Pilates moves. These are just a few of the reasons we love to follow Ella Woodword, author behind the hit British nutrition blog deliciouslyella.com. She is also a client of The Pilates PT and proves to be another example of Hollie’s successful training programmes. 

Best for travel inspiration: Bex, The Healthy Traveller @thehealthytraveller


Determined to seek health and happiness in every corner of the world, Bex behind The Healthy Traveller will enlighten you not only beautiful holiday destinations but also worldwide fitness trends. After raising her profile with her impressive results doing Kayla’s Bikini Body workouts, she is now a respected influencer in her own right. Make her page your first stop when you experience those initial symptoms of wanderlust. 

Join us on Twitter and Instagram to share your favourite sources of #fitspiration. ]]>
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Celebrating Fashion Week with Tamara's favourite looks /blog/the-inspiration-behind-tamaras-ss15-fashion-edits-/ /blog/the-inspiration-behind-tamaras-ss15-fashion-edits-/#comments Wed, 11 Feb 2015 00:00:00 +0000 Tamara /blog/the-inspiration-behind-tamaras-ss15-fashion-edits-/


“For Sweaty Betty, sporty fashion is about looking just a little undone,” says Tamara. “It’s effortlessly chic and confidently quirky – and as such it captures the eccentricity that has put British style icons in the spotlight.” 

Tamara often talks of her 14-year-old daughter Daisy, whose daily dressing tactic consists of reaching into her wardrobe and throwing on whatever she touches first. Yet she always emerges looking cool. She holds herself with confidence. She represents an evolution of fashion that is unconcerned with perfectly matched separates and complementary accessories. 

Like her mum, Daisy also takes inspiration from Instagram. Favourites on her follow list include Rita Ora, Jourdan Dunn, Suki Waterhouse and Montauk surfer Quincy Davis. A common link between these icons is a love for laid back trainers and a mismatch of high fashion with everyday comforts. 

A recent holiday to Marrakech highlighted just how much a care-free aesthetic appealed to Tamara’s friends. Her travel cohorts loved the way she layered shades of grey with the Ardha Yoga Harem Pants and Flow ‘You Give Me Butterfies’ Vest. A fusion of cultures also came to the fore, with Middle Eastern inspired trousers blending beautifully with the statement English slogan top.  

“Perhaps this all points to the idea that we shouldn’t think too much when choosing our outfits,” says Tamara. “Feeling and intuition can be even more important than reason when presenting a new look.” After all, it’s the element of emotion that fashion designers will hope to elicit when New York launches the worldwide Fashion Weeks this Thursday. 

Click here to read more about Tamara’s Fashion Edits and shop her favourite looks of the season. ]]>
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Tamara's sporting inspirations: Tamara Rojo /blog/tamaras-sporting-inspirations-tamara-rojo-/ /blog/tamaras-sporting-inspirations-tamara-rojo-/#comments Thu, 29 Jan 2015 00:00:00 +0000 Tamara /blog/tamaras-sporting-inspirations-tamara-rojo-/ To celebrate women in sport, this new blog series will highlight some of the amazing icons who inspire Sweaty Betty Creative Director Tamara Hill-Norton on a daily and seasonal basis. Sometimes it’s their spirit she channels during a workout. Sometimes it’s their essence she captures in the ethos behind a new collection. Always they’re exceptional at what they do. A role model for fitness enthusiasts and a benchmark for success in all areas of life. 

To launch the series, Sweaty Betty’s Tamara could think of no woman more fitting than Principal Dancer and Artistic Director of English National Ballet Tamara Rojo. Here she explains what makes this extraordinary ballerina stand out…  



She first grabbed my attention…  

“I remember when I first met Tamara. She had just been made Artistic Director in the first year that Sweaty Betty sponsored English National Ballet. I knew we’d made the right decision when she introduced herself, a fireball of energy in sky-high Louboutins, and instantly demonstrated a drive for perfection. Seeing her on stage the same year, I knew the emotional connection she achieves in performance was the result of untiring practice and dedication.” 

I was inspired… 

“I loved watching Tamara dance opposite Carlos Acosta in Romeo and Juliet. It was a beautiful contemporary take on a classical performance and it helped to keep ballet relevant in today’s dynamic creative environment. There was a particular moment after Juliet’s death when she is supposedly a corpse and Romeo dances with her body – it was the first scene in a ballet that brought me to tears. Although she appears weightless and effortlessly graceful, I was in awe of the strength and poise required to master such an illusion.” 

She rose to fame…  

“Honoured for her work and dedication, Tamara received the 2013 II Fundación Banco Santander Prize in the Spanish Embassy in London and was highly celebrated in the media. Despite finding success at a very young age, she’s become a tremendous icon for sport and the arts in both England and her home country of Spain.”  

She joins the Sweaty Betty dream team… 

“Not satisfied with the status quo, I respect how Tamara continues to challenge conventions in ballet and consistently shows a deep-seated passion for the art. As such, she shares Sweaty Betty’s internal values of ‘pushing boundaries’ and ‘loving what we do’.”

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Tamara's scrapbook: Inspired by feminine strength /blog/tamaras-scrapbook-inspired-by-feminine-strength-/ /blog/tamaras-scrapbook-inspired-by-feminine-strength-/#comments Tue, 20 Jan 2015 00:00:00 +0000 Tamara /blog/tamaras-scrapbook-inspired-by-feminine-strength-/ A month of hibernation for many, Tamara has defied the temptation of the sofa and enjoyed a very social, active start to the year. From collaborative workouts like the Elle Pilates event held across Sweaty Betty’s 40 UK stores, to unforgettable performances of Swan Lake by English National Ballet, and attempts to emulate that beauty in her local Barrecore class, Tamara fills us in on her inspirational January… 

Liaising with Elle 

Last week, Sweaty Betty and Elle magazine joined forces to host informative Pilates classes across all our stores. Together, Elle Editor Lorraine Candy and I set about spreading the word and planning enticing goodie bags for our guests. We also joined in on the action, spending an evening in the Kings Road boutique with Ambassador Hollie Grant teaching challenging core exercises that can be moderated to suit people at all stages in their training. 

Lorraine also hand-picked her favourite capsule collection from our new Spring Summer 2015 collection, which you can browse for yourself here

Tamara presents the Elle Pilates event with co-hosts Lorraine Candy and Amy Lawrenson from Elle magazine. Hollie (below) led the class at the Kings Road boutique. 

An evening of fine entertainment 

The following evening, I met up with more editors from top magazines to take in a performance of Swan Lake by English National Ballet. Many of them were former dancers themselves, but had since traded in their ballet slippers for heels or trainers. We spoke of how seeing the ballet reminded them of their youth and liberated their imaginations, while at the same time remarked on the incredible grace and power of principal dancer Tamara Rojo as Odette and her evil double Odile. 

Our most recent theme at Sweaty Betty has been all about the Power of Transformation and the real struggle that takes place in rehearsals and training. Having had some insight into the immense effort that goes into the ballerina’s movements, it was particularly inspiring to see how feminine and pretty Tamara looked on stage. Madison Keesler, our campaign model for the dance collection, also looked effortless. Not for one second did she show signs of back strain, when in reality she was straight off stage for an ice bath when the performance finished.   


The weekend after watching Swan Lake, Tamara saw this pair of white and black swans near her beach house in West Wittering. One of life's uncanny coincidences. 

Emulating English National Ballet

Wanting to channel the ballerina’s strength and grace, I couldn’t wait for my next Barrecore class. It’s one of my favourite workouts of the week because the atmosphere is friendly yet challenging, with only yourself to compete against and no need to psyche yourself up beforehand. While we were practising leg lifts, I recalled how Tamara Rojo had easily reached her toe out and up in a perfect arc. It was the ultimate example of ‘little by little’ training where you aim to progress just a small amount with every workout, building up to a semblance of the stunning strength displayed on stage at the ballet. 

Another reason I love Barrecore is the opportunity to wear beautiful, feminine clothes while working out. Whether it’s a full outfit from our Dance range or a mixing of layers with key Yoga Statement pieces, there’s a noticeable confidence boost that comes with looking amazing before and during your training. 

My favourite barre outfit from this season is the Adagio Dance Leggings with the Mukha Yoga Vest and the Flow Yoga Vest featuring the ‘You Give Me Butterflies’ slogan, which I tuck into the leggings. The seamless leggings are so supportive and the stirrups under your feet add lovely length to your body. Plus, I love the customised, edgy look of the Flow vest with its raw edges layered on top. Once I’m warmed up, I’ll wear the Mukha on its own because I can see all my muscles working. Of course, I always take my barre socks with the high-grip soles, too!  


Next week on the blog: In a brand new blog series, Tamara reflects on some of the female sporting icons who have inspired her throughout her career. Some of them seasonal muses and others a constant source of empowerment. Find out who sprung to mind first… 

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Tamara's 2015 New Year's Resolutions /blog/tamaras-2015-new-years-resolutions/ /blog/tamaras-2015-new-years-resolutions/#comments Mon, 29 Dec 2014 00:00:00 +0000 Tamara /blog/tamaras-2015-new-years-resolutions/


1. Have a low-sugar January, using my new juicer from Christmas to make vegetable-based smoothies.

“When I take on a new personal challenge, I inevitably rope the rest of my family in. I’m calling January my low-sugar month because I’m not prepared to cut out fruit but will be removing as much processed sugar from my diet as possible. And that means my kids had better buck up, too. My first mission is to get them off sugary cereals.”

2. Practice windsurfing ahead of a family holiday in Jericoacoara, Brazil.

“I used to windsurf before we had the kids. Now they’re all old enough for water sports, I’d love to get back into it, particularly as Simon (my husband and Sweaty Betty CEO) is an avid kitesurfer. This autumn, we’re visiting friends on this beautiful coastal stretch of northern Brazil and it’s such an incredible place for windsurfing. In preparation, I’ll be fine-tuning my skills during weekends in West Wittering.” 

3. Combine fitness classes with friendly catch-ups and enjoy a healthier way to socialise. 

“A few of my favourite London studios are Lumi Yoga, Psycle and Barrecore. My aim is to bring more friends along when I attend classes there. I love the concept of ‘sweatworking’, made popular in New York City, and think exercise is a great platform for people to get together and build relationships.” 

4. Build a capsule wardrobe around my favourite new Tessellate Luxe Leggings.

“Like everyone, my wardrobe can often expand beyond my control. This year, I want to streamline my clothes collection by building capsule wardrobes around my favourite pieces. The new Tessellate Luxe Leggings are my current favourites, and I’ve already planned three different outfits in which they’ll feature: 

Ski: As a base layer beneath my Downhill Ski Pants and Uphill Ski Jacket

School run: Under the Uplift Luxe Cape, paired with Uggs or Isabel Marant wedges.

Work: With a J.Crew white shirt and the yellow Steady Luxe Knitted Jumper.” 



5. Commit to one family activity every weekend; either paddleboarding, running or swimming with my children. 

We used to be really good at exercising as a family, but this has slipped a little bit in recent months as I’ve gotten more lenient about letting the kids lie in. In 2015 I’m going to be a lot more proactive at getting them out of bed and starting the weekends with a healthy dose of sport. 

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