blog Tue, 24 May 2016 00:00:00 +0000 en hourly 1 Tamara's scrapbook: March - April /blog/tamaras-scrapbook-march-april/ /blog/tamaras-scrapbook-march-april/#comments Tue, 24 May 2016 00:00:00 +0000 Tamara /blog/tamaras-scrapbook-march-april/ Tamara Hill-Norton.

tamaras scrapbook iceland
Family time
The last few months I have been exceptionally well-travelled (as you’ll see below) so I’ve been enjoying quality time at our house in West Wittering when I can. Growing up my family were incredibly active and I’m the same with my own kids - we’ve been spending weekends running on the beach, paddle boarding and surfing with Ennis the Lucas terrier.
The land of fire & ice
First stop Iceland, the otherwordly land of fire and ice for a family holiday. We stayed in the beautiful Hotel Ion and spent our time climbing Europe’s largest glacier, discovering secret lagoons, visiting volcanoes, exploring black beaches and relaxing in the hotels amazing spa. The contrast between Reykjavik’s urban architecture and the vast natural landscape is just awe-inspiring I cannot recommend Iceland enough for adventure seekers.

tamaras scrapbook copenhagen
Scandi style
I then found myself in the seriously cool Copenhagen with our design team. The interiors, fashion and general vibe here are like nowhere else in Europe. I loved running and cycling around exploring. I was particularly inspired by the relaxed Scandi style here and it’s safe to say my suitcase did not come back empty! I loved Hay and Cinnober for interiors and Wood Wood, Mads Norgaard and Filippa K for clothes.
Nordic dining
As the home of the world’s number one restaurant, Copenhagen offers unbeatable dining opportunities. We spent our first night at Host; where the award-winning interiors are matched only by the food. Amongst raw wood, industrial lamps and greenery we enjoyed eight courses of delicious Nordic-inspired plates. Fast food is also so fresh and incredible, I ate the best salad I have ever had at Palæo, which focuses on simple, innovative meals based on the Stone Age diet. We need one in the UK.

tamaras scrapbook akt new york
Welcome to Louisiana
Like something out of a fairytale, a mere thirty-minute train ride out of the city you’ll find Copenhagen’s famous museum of modern art, Louisiana. Sitting amidst tall trees and green slopes and with incredible views of the sea, this beautiful museum had a couple of awesome exhibitions; ‘Fire Under Snow’ and ‘Eye Attack’, with loads of Bridget Riley whose work I love.    
Working out: Movement with purpose

I was in New York for press launch and our quarterly board meeting, but I managed to fit in a fantastic workout at AKT in Motion, a studio with a philosophy of ‘movement with a purpose’. Fusing dance choreography with yoga and weight exercises this was a seriously hardcore class. I loved it. I also managed a run round Central Park with my other directors, enjoying the cherry blossom trees.  

tamaras scrapbook piece of the moment
 Piece of the moment: Mill Pool Poncho
As an avid surfer (though I still have a lot of catching up to do with my kids!), I was really excited about the launch of the new Beach Sport collection. Alongside the body-sculpting wetsuit, printed leggings and tops I snapped up the Mill Pool Poncho as the perfect cover-up for post-surf cool. This super-soft poncho doesn’t only work on the beach, it looks great in the office layered over my Zero Gravity Tights or Rhythm Pants. The navy hue, oversized shape and fluoro accents have received so many compliments.
A young entrepreneur
I try to eat a fresh organic diet as much as I can, using produce from my husband’s lovingly tended vegetable garden. So when our lovely stylist bought me fresh eggs from her chickens, I was thrilled. Looked after by her son Arthur in Somerset, I think there may be an entrepreneur in the making.

For more from Tamara see her edits and story here]]>
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5 reasons to try the Urdhva Reversible Leggings /5-reasons-to-try-the-urdhva-reversible-leggings/ /5-reasons-to-try-the-urdhva-reversible-leggings/#comments Mon, 16 May 2016 00:00:00 +0000 Tamara /5-reasons-to-try-the-urdhva-reversible-leggings/ Urdhvas are the ultimate summer leggings. A regular fixture in Sweaty Betty Founder and Creative Director Tamara’s wardrobe, here she gives you 5 reasons to try them for yourself.

5 reasopns to wear the urdhva
 Ambassador Charlie Morgan wears the Mukha Yoga Cami and Urdhva Reversible Leggings


I love a pair of reversible leggings, it’s like doubling your workout wardrobe. The Urdhvas offer two looks in one legging and I often wear the bright tropical print for a class before reversing to classic black for meetings.  
No VPL allowed

Whether worn black or printed side out, the Urhdvas stay fully opaque through every movement. You never want to be the person at the front of the class with your underwear showing, so the opaque fabric has been designed to be completely downward dog safe for a distraction-free workout.
They never fall down

There is nothing more annoying than when you have to constantly pull your leggings up during a workout. With this in mind, we designed the Urdhvas to sit high on the waist with an adjustable drawcord so they don’t fall down however much you jump around. The high waist is not only great during exercise, it flattens the tummy to create a super flattering silhouette.  
All-day comfort

I cannot even begin to emphasise how soft and comfortable these leggings are on your skin, to the extent that I never want to take mine off. The fabric is so stretchy and breathable that you stay comfortable all day.
Instant style guaranteed

With mesh panels, a vibrant print and contrasting cuffs, the Urdhvas are more than your regular yoga pants. Whether in the studio or at meetings I love to style mine up, either with a top tucked in to lengthen my legs (I love the Indaba Yoga Tee) or with a longline Utthita Yoga Cami to emphasise my waist. You also can't beat the Bakasana Vest with its matching tropical bra for a cool studio look. Post workout, I’ll throw on the Selva Luxe Coat or Baseline Tennis Sweat and my trusty Acne trainers for casual style.
Are you Team Palm or Team Chic? To win your own Urdhva outfit visit our Instagram to find out more. Find more about the Urdhvas here and shop the reversible edit.]]>
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Where Sweaty Betty's founder likes to surf /blog/where-sweaty-bettys-founder-likes-to-surf/ /blog/where-sweaty-bettys-founder-likes-to-surf/#comments Thu, 05 May 2016 00:00:00 +0000 Tamara /blog/where-sweaty-bettys-founder-likes-to-surf/ Beach Sport collection is filled with sports swimwear, bikinis, cover-ups and wetsuits in bright hues and exclusive prints.

'We always follow the waves', says Sweaty Betty founder Tamara about her family’s time at the beach. 'So our definition of a holiday is somewhat different to the ideal many imagine'. As she plans where to take her Drift Wetsuit this year, she has compiled the places where she loves to surf worldwide.

tamara where i like to surf
Model Aline wears the Air Rush Rash Guard and Wave Break Bikini Bottom

West Wittering Beach, Sussex

Growing up I was constantly involved in sport and I often get my entire family involved in something active at our home in West Wittering. I tend to paddleboard every weekend, but West Wittering beach is also a great spot for surfing when the waves are strong. Admittedly, I have some catching up to do with my kids, but it's great fun.   

Ditch Plains, Montauk

The popular Ditch Plains community is a favourite spot with New Yorkers on holiday in The Hamptons. The super-long break makes this wave haven ideal for newbies or veteran long-boarders, before they spend their evening at the cool Surf Lodge. Look out for Sweaty Betty popping up in The Hamptons and Montauk this summer.

Grumari Beach, Rio

The location for this season’s yoga campaign, Grumari Beach has nearly two miles of white and red sand and some of the best surf in Brazil. A far more tranquil location than the central beaches of Ipanema and Copacabana, this is where locals head at weekends to relax and it’s well worth the short coastal drive from the city for the peaceful surf alone.

tamara where i like to surf
Tamara runs across West Wittering beach with her daughters in the Beach Sport collection 

Santa Monica Beach, California

Riding the waves is so addictive and an activity we can all do as a family, last year when we were on holiday in California surfing was a particular highlight. We were staying near Santa Monica Beach, so mostly surfed just off Bay St where the waves aren’t too crowded. When we next go back I want to try Zuma Beach in Malibu which is known for its excellent surf.   
Kuta Beach, Bali

Next on my list is Kuta Beach, this is where surfing began in Bali, with perfect white sands and palm-fringed beaches. 

Surf Set, Worldwide

Believe me when I say this is the next big thing in fitness, with no waves or wetsuit required. In this class you're on a mechanical surfboard that moves and shakes while you have to use your core to keep your balance. It’s such a fun class and it’s seriously challenging to follow the instructor through a series of exercises such as squats and jumps.

To try Surfset head to Gymbox in London and various locations across the USA, click here to find out more. 

Shop the Beach Sport range and get ready for your next active beach break. And don’t forget to share your highlights with Sweaty Betty on Twitter and Instagram.]]>
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Creative Director style: Why I wear the Isolate Capris /blog/creative-director-style-why-i-wear-the-isolate-capris/ /blog/creative-director-style-why-i-wear-the-isolate-capris/#comments Wed, 30 Mar 2016 00:00:00 +0000 Tamara /blog/creative-director-style-why-i-wear-the-isolate-capris/ Meet your new wardrobe heroes. Sweaty Betty’s Founder and Creative Director, Tamara Hill-Norton has highlighted her favourite new season pieces and tells you how and why she wears them, including the tropical Isolate Capris.
There is a reason the Isolate Capris are a customer favourite season after season and in a new tropical print they are back and better than ever.
tamara why i wear the isolate capris
Why I love them
When I was in Brazil we came across a sixties-style beach club just outside of Rio, which served as the inspiration for the statement prints in our summer collection. Adding a touch of fun to any wardrobe, the tropical floral design on the Isolate Capris is my favourite print of the season. Eye-catching and designed to make a statement, these leggings are made for summer workouts.
In true Sweaty Betty style the Isolate Capris are as technical as they are fashion-forward. The lightweight, sweat-wicking fabric means they are totally breathable so I can wear them for every workout from running to spinning. Plus, they are super-flattering as the carefully placed seams and high-waistband really sculpt your bum.

How I wear them
The bright print on these statement capris means I usually go for a classic black Athlete Vest to really make my legs pop in the studio. While the weather is still on the colder side, for outdoor runs I have been wearing the sweat-wicking Glisten Top. I recommend everyone invest in one of these as the body temperature regulating fabric is really insulating. 
Post-workout I like to add a pair of Stan Smith’s and a warm knit such as the Akasha Tunic Top to go from the studio to brunch. When the warm weather finally arrives I’ll swap my extra layer for the new Warm Up Over Tee in a burnout floral print. 
Shop the Isolate Capris today and view the new workout collection here. #SweatYourStyle]]>
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Style Guide: Wide Leg Trousers /blog/style-guide-wide-leg-trousers/ /blog/style-guide-wide-leg-trousers/#comments Mon, 21 Mar 2016 00:00:00 +0000 Tamara /blog/style-guide-wide-leg-trousers/ wide-leg trousers? Well fear no more, leg-lengthening flares are making a serious comeback. Sweaty Betty Founder and Creative Director Tamara shows you how to style the trend.

Skinny pants have held court for years now, and while a slim leg will never go out of style I’ve found myself opting for a looser cut recently. Wide-leg trousers accentuate the waist and lengthen the legs, to give such a flattering silhouette. A fixture on the catwalks for SS16, our new collection contains bohemian and tailored styles to ensure you stand out in and away from the studio.

style guide how to wear wide leg trousers
Tamara wears the Sono Luxe TrousersLeste Luxe Tunic and Glisten Top

Go faster pants

The Sono Luxe Trousers are my current go-to as the weather is getting more spring like. They are made in a really soft silky fabric with a fabulous drape that looks amazing with platform skate shoes, the Leste Luxe Knit Tunic and classic black Glisten Top. For a recent shoot with Psycle I wore a classic white collar tennis top underneath a black knit, keep an eye out for this hitting shelves soon. I love to pair these with my Acne trainers or a pair of Stan Smith’s, though when wearing trainers with a wider cut pant I always make sure my toes are showing so my silhouette isn’t overwhelmed.   

style guide how to wear flares
Tamara's daughter Daisy embraces seventies style in the Haven Retreat Pants

Boho chic meets activewear

An ode to seventies rock groupies and bohemian style, the Haven Retreat Yoga Pants let your legs do the talking. One of our most fashion-forward styles to date, keep accessories minimal and embrace summer style with the slogan Poise Retreat Vest. As technical as they are on-trend, the high-stretch fabric is sweat-wicking for comfort on and off the mat. 

style guide how to wear wide leg trousers
Look 1: Holistic Retreat Pants and Patanjali Jumper. Look 2: Holistic Retreat Pants and Atlantica Luxe Crop

Classic denim

Denim is the easiest way to nail the trend and for a spring update try the vintage wash Holistic Retreat Pants. Wear these loose-fitting chambray flares now with the Selva Luxe Coat and the roll neck Patanjali Jumper for cool spring style. As summer approaches, contrast with the billowing cut of the trousers by swapping your knit for the waist-accentuating Atlantica Luxe Top.

Feeling inspired? See Sweaty Betty’s full collection of pants here and shop the new Yoga Retreat collection for bohemian style. Feeling inspired? Discover the full Yoga Retreat lookbook. #SweatYourStyle

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Sweaty Betty's top AW16 runway shows /blog/sweaty-bettys-top-aw16-runway-shows/ /blog/sweaty-bettys-top-aw16-runway-shows/#comments Thu, 10 Mar 2016 00:00:00 +0000 Tamara /blog/sweaty-bettys-top-aw16-runway-shows/ Sports Luxe looks. Here are her top shows.

sports luxe style on the runway
Felipe Oliveira Baptista combined athletic silhouettes with a contemporary aesthetic for Lacoste’s new collection. Draped track pants, oversized parkas, chunky knits and a cutting-edge velour tracksuit were designed for instant cool. For a similar relaxed pant try the Sono Luxe Trousers.

sports luxe on the runway louis vuitton
Stella McCartney
A celebration of elevated streetwear fused with feminine details, Stella McCartney’s range of burnt hues, oversized sweater dresses and cropped bombers really stood out. Leaving no doubt that the puffa jacket is set to make a serious comeback for AW16, quilting featured on shorts, coats and more.

sweaty betty sports luxe on the runway
Hailed as the man who has bought casual wear to the next level, for his debut Balenciaga collection Vetements designer Demna Gvasalia combined streetwear silhouettes with the house’s couture heritage. Opera coats became sports jackets, knits oversized and trousers slouchy for a contemporary update. Get the look with the Resto Luxe Jumper

sweaty bettys top fashion week shows
Rag & Bone
AW16 was the season to go faster for the British designers at Rag & Bone. Oversized football shirts, loose silk track pants, slouchy sweatshirts, chunky hoodies (set to be the piece for AW16) and oversized parkas added an urban sensibility to high-fashion silhouettes.

top fashion week shows sports luxe
Louis Vuitton
Refined sportswear staples were given a high-fashion edge on the last day of Paris Fashion Week. Nicholas Ghesquire upgraded classic sweatshirts, baseball tops and track pants with colour-block hues, oversized shapes and luxe fabrics.

sweaty betty sports luxe on the runway
Public School
An achingly edgy celebration of sportswear, the former DKNY designers gave traditional sweat materials a fashionable update. Fleece was reimagined in olive green with cool edge wear, shapes were oversized and bomber jackets created the ultimate urban warrior look.

For fashion-forward style view the latest Sports Luxe collection here, share your new season looks with #SweatYourStyle
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Tamara's scrapbook: February /blog/tamaras-scrapbook-march/ /blog/tamaras-scrapbook-march/#comments Tue, 01 Mar 2016 00:00:00 +0000 Tamara /blog/tamaras-scrapbook-march/
tamaras scrapbook soho house

The Old City

I have just returned from a birthday trip to Istanbul, where we stayed in the new Soho House. A former US embassy located in a 19th century palazzo, the buildings palatial proportions, ornate ceilings and eclectic mix of modern and vintage furniture make this an ideal destination for a weekend escape. We spent plenty of time in the basement bar playing ping pong and enjoying my new favourite cocktail the Celery Southside, a delicious mixture of gin, celery and melon liquor. I also used the trip as an excuse to stock up at the Grand Bazaar on ceramics and hammam essentials.

tamaras scrapbook on the slopes

Living clean

My friend Calgary Avansino’s new book Keep It Real has just hit shelves and I really recommend it to anyone looking to get into healthy eating. Calgary and her family are great advocates of good nutrition and it’s so interesting to hear her philosophy, particularly on how to get your kids to eat well. My daughter and I attended her book launch at Liberty last week and we ended up coming away with three copies for her friends.
It’s all about the base

We’ve been on our family ski holiday to St Anton this month and our latest snow collection has been my favourite yet. On and off-piste I couldn’t take off my patterned base layers, particularly the Clubhouse Seamless Top and Clubhouse Seamless Leggings with a fun kettlebell print. While the weather is still colder, our base layers also double as warm layer for winter runs.

tamaras diary brooklyn

Reading List: Brooklyn

I've just finished reading Brooklyn, which is a lovely novel about an Irish girl moving to New York in the 1950s. This is a great story of female empowerment, where the protagonist leaves her small town and moves alone to the multi-cultural Brooklyn in search of a more prosperous life. Emotionally intelligent and moving I can’t recommend it enough. Saoirse Ronan has been nominated for an Oscar for her role in the film adaptation which I can’t wait to watch.
Art meets eco

One of my highlights of Istanbul was a visit to the Museum of Modern Art, which was a hub of creativity. A mixture of Turkish and international art, I was particularly moved by ‘Till it’s Gone, an exhibition on Nature and Sustainability which explored a selection of artists views on nature and ecological issues  
tamaras scrapbook march

Piece of the month: Sono Luxe Trousers

The Sono Luxe Trousers are my current go-to as the weather is getting more spring like. They are made in a really soft silky fabric with a fabulous drape that looks amazing with platform skate shoes, a white tee and the Selva Luxe Jacket. I got stopped in LA when I was wearing this outfit and asked where it was from.
The knockout workout

I always do our Get Fit For Free campaigns at home with my two daughters, following the workout video. They have been so excited about Sweaty Betty Rumble since I told them it was boxing-inspired, so we have all been really enjoying it. I used to do a lot of kickboxing and have really missed that incredible all-body workout, so it’s been great to pack a punch again.]]>
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Creative Director style: Why I wear the Chandrasana Leggings /blog/creative-director-style-why-i-wear-the-chandrasana-leggings/ /blog/creative-director-style-why-i-wear-the-chandrasana-leggings/#comments Wed, 24 Feb 2016 00:00:00 +0000 Tamara /blog/creative-director-style-why-i-wear-the-chandrasana-leggings/ Meet your new wardrobe heroes. Sweaty Betty’s Founder and Creative Director, Tamara Hill-Norton has highlighted her favourite new season pieces and tells you how and why she wears them, including the reversible Chandrasana Leggings.

creative director style why i wear the chandrasana leggings
Model Aline wears the Chandrasana Yoga Leggings, Mukha Yoga Cami and Natha Yoga Top

Yogis take note, these supportive leggings ensure a practice like no other.
Why I love them

Every Wednesday in the office we have lunchtime yoga, which as you can imagine contains an array of printed Sweaty Betty leggings. For consistent style and performance on the mat, my go-to yoga pants are the Chandrasana Leggings as they are so comfortable. We use a super soft interlock knit fabric when designing these which stretches really well while staying completely opaque. I enjoy a strong, powerful yoga session so it is vital that my leggings are technical and covering.

That being said, I often run straight from a yoga class to a meeting so it is important I look good in my leggings. The Chandrasana’s are among the most versatile I own as they reverse from a tile print to classic black for two looks in one. This season’s pair also have super-flattering seamlines inspired by the Brazilian bottom, so they make my bum look great too.
How I wear them

On the mat I like to wear these reversible leggings printed side out with a colourful vest such as the Mukha Yoga Cami. The beautiful cool blue shade and statement back detail ensures I really standout. On cooler days, I add the Akasha Tunic Top for the best in warmth and comfort.

Post-class, I usually throw on my favourite chunky boyfriend knit Resto Luxe Jumper over the leggings with a pair of white Acne trainers. If I have an afternoon of meetings I'll reverse them to classic black for a smarter look.

Shop the Chandrasana leggings today and view the new collection here. #SweatYourStyle]]>
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Tamara's spring summer style guide /blog/tamaras-spring-summer-style-guide/ /blog/tamaras-spring-summer-style-guide/#comments Mon, 15 Feb 2016 00:00:00 +0000 Tamara /blog/tamaras-spring-summer-style-guide/ seasons edits, Sweaty Betty’s Founder and Creative Director Tamara took inspiration from the captivating jewel of Brazil. ‘Rio is not just about the beach’, she reflects, ‘there is a vibrancy throughout the city and its definitive neighbourhoods that really inspired the design team’. Fusing bold Brazilian style with London cool, the atmosphere in Rio’s different areas form the basis for the new season edits. Inspired by these innovative looks, Tamara has compiled her SS16 style rules…

tamaras spring summer style guide
Image 1: Fleece Tech Pullover and Santa Marta Run Tights and Image 2: Patanjali Yoga Knit and Urdhva Leggings

Showcase the silhouette

The body-confidence on display in Brazil was really inspiring and this season’s daring silhouettes are designed to sculpt the feminine silhouette. The mesh panels and contrasting colours of the Urdhva Leggings in the Leblon Edit perfectly compliment the cropped Patanjali Yoga Knit.

Say it with print

A pair of printed bottoms can transform an outfit and the leggings of the moment have to be the Santa Marta Run Tights. Not only do they lengthen the legs due to slimming side panels, the bright geometric design is inspired by Rio’s iconic Lapa steps. To ensure the print really stood out, I styled them with the colour block Fleece Tech Pullover in statement blue, although black would work just as well.

Head-to-toe style

This season’s prints are our most daring ever, and with summer approaching now is the time to wear head-to-toe. Whether this is clashing two standout styles (read my guide on how to do this here) or wearing matching base layers, now is the time to be bold. Cue our model in the Clubhouse Seamless Top and co-ordinating Clubhouse Seamless Leggings.

The finishing touch

Outfit building in Rio's exclusive Leblon neighbourhood is as carefully considered as in London. The key in both places is choosing the right accessories, whether this is a pair of mirrored sunglasses, oversized headphones, white trainers or our essential Luxe Gym Bag.

Wear it bright

Rio is such a vibrant city. The sheer array of bright hues and geometric patterns just makes you want to wear more colour. As much as I love classic black, with spring approaching I added lots of colour to the edits as now's time to add bright hues to your wardrobe.

See the full edit and shop Tamara’s handpicked pieces here. #SweatYourStyle]]>
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Creative Director style: Why I wear the Zero Gravity leggings /blog/creative-director-style-why-i-wear-the-zero-gravity-leggings/ /blog/creative-director-style-why-i-wear-the-zero-gravity-leggings/#comments Mon, 01 Feb 2016 00:00:00 +0000 Tamara /blog/creative-director-style-why-i-wear-the-zero-gravity-leggings/ Meet your new wardrobe heroes. Sweaty Betty’s Founder and Creative Director, Tamara Hill-Norton has highlighted her favourite new season pieces and tells you how and why she wears them, including the ultimate shaping bottoms the Zero Gravity leggings.

creative director style why i wear the zero gravityModel Karol wears the Zero Gravity tights and High Intensity Run Bra

The Zero Gravity leggings are our brand hero, I challenge anyone to try them on and not feel instantly transformed - they are a bum-sculpting miracle.  

Why I love them

The key to a good pair of leggings is the material and our signature Italian Sensitive-sculpt fabric defies gravity to make your legs and bum look amazing. I always feel great when I put on a pair. They are instant confidence boosters as they lift and amplify my natural shape and hug in all the right places.

As much as I could talk about the sculpting benefits of the Zero Gravity leggings all day, the reason we introduce a new pair season after season is their performance enhancing benefits. I wear them to run, spin and for barre as they are so comfortable and feel like a second skin. During a difficult workout, the sweat-wicking fabric and muscle-compressing benefits really ensure you go the distance.

How I wear them

I need versatility in my workout wardrobe as I am constantly on the go. Every Monday I am a loyal member of the Sweaty Betty run club and after a busy day of meetings it is great to not have to change more than my top. My current go-to workout look is a pair of Zero Gravity leggings worn with the bright merino-blend Heart Rate Run Top. When the weather gets warmer I can’t wait to wear them with the classic Tempo Tee or slogan Pacesetter Run Vest.

When I’m not working out, I always think layers are key when styling leggings. I like to throw them on with a longer line top like my big patterned knitted poncho for easy weekend style. For a smarter look, this season’s Cabana print looks really chic worn with a tailored jacket and platform trainers, my current favourite is the Selva Luxe Coat.

Shop the Zero Gravity leggings today and view the new collection here. #SweatYourStyle]]>
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