Welcome to Morzine: Sweaty Betty's iconic Winter 2014 shoot location
A hidden treasure contrasting against the urban jungle of nearby Avoriaz, the rustic town of Morzine in the French Alps was the perfect backdrop for Sweaty Betty’s new Winter collection. A suspension bridge hangs over the pretty town, a spectacular architectural structure amid a stunning Alpine landscape, which set the scene perfectly for shooting the urban-inspired collection.
Sweaty Betty’s Creative Director Tamara found this unusual scene courtesy of close friends Olly and Emma who run the Mountain Mavericks chalet experience and regularly take clients on tours of the lesser known back trails (scroll down for top tips for a stay in Morzine by Olly and Emma). Tamara knew it was the perfect spot for the Winter shoot when on her very first visit she spotted several runners wearing Sweaty Betty thermal leggings.
This is a neighbourhood that’s active year round. From the outdoor Parkour run park that complemented many of the Winter collection’s most urban pieces to the Olympic sized pool and ice rink, the people of Morzine emulated everything Sweaty Betty stands for. Empowerment through exercise. Defying the elements in the name of personal achievement. Staying social while keeping fit.
So it was here in this winter wonderland that Team SB tested each run and ski piece, exploring Morzine’s winding roads and legendary pistes. All the while, clear blues skies and perfect powder snow were in constant contrast with road signs and other urban influences. Rather like the outfits sported by Sweaty Betty’s models during one of our most majestic shoots to date.
Experience Morzine with the Mountain Mavericks
1. The Stash in Avoriaz is a great area for practicing tricks. Built by Burton, The Stash is built with 100% natural materials.
2. The Paika restaurant in Les Gets is a truly lovely spot for a respite, which is off the beaten track. You will find La Paika in the Le Turche area of Les Gets on the Vorosses piste.
3. The Kinkerne by the Prodains lift serves some of the best Vin Chaud in the area and is a great stop on your way home from Avoriaz.
4. For an off-skis workout, the wooded pathway down by the Dereche is a fabulous place to get running with natural, wooden exercise stations to mix up your session!
Want to book a holiday with the Mountain Mavericks in Morzine? Enjoy an exclusive 5% discount when you use the code SWEATYBETTY at the time of booking.