Home > community > blogs > tamara

Tamara introduces Summer 2017

posted on Wednesday, 29th March 2017 | find under Fashion
Every season we are inspired by a new global location and for summer it had to be Morocco. I spent a period of my childhood living in Gibraltar, where my bedroom window overlooked the Atlas Mountains, so it was awesome to go back with the design team. We travelled from Marrakech to Essaouria, encountering goats in trees, busy souks and new sights at every angle. Our experiences exploring this amazing country naturally developed into this season’s four stories filled with beautiful pieces to take you from studio to street.  
summer 2017 souk
Tarah wears the Demi Drape Yoga VestZero Gravity Leggings and Holistic Dress


Inspiration: The vibrant colour palette of Marrakech's infamous souk was juxtaposed with London street-style for a collection full of bright shades, tile prints and mesh tees. Morocco’s souks are a true assault on the senses, from every angle there are new sights, smells and textures.

My favourite pieces: I love bright prints for summer and our tile print Zero Gravity Leggings. definitely tick this box. I love how many colours they have in them, this means I can throw them on with loads of different tops.  

summer 2017 traveller
Tarah wears the Celestial UnitardSalma Vest and Dina Culottes.


Inspiration: The Nomadic Berber tribe of Morocco inspired this collection full of luxe layers, celestial prints and super-soft leggings. This range is inspired by the sun and stars, expect to find plenty of beautiful backs, an amazing reversible unitard and our most beautiful swimwear to date.

My favourite piece: Spring is here and I am obsessed with culottes. Ever since we designed these cropped Dina Culottes, I’ve been dying to get my hands on them to style with a white vest and my Stan Smith’s.  

summer 2017 riad
Tarah wears the Drift Wetsuit and Glo Bikini.


Inspiration: The Moroccan riad is a striking contrast to the hustle and bustle of the city, which is a constant hub of activity. It is amazing entering a riad. They are small palaces of tranquility among Morocco’s busy streets and the one place where a woman can shed her countless layers. Our cool shades of blue, loose separates and beautiful prints are inspired by evenings spent among the lush surroundings of Riad Yamina, cocktail in hand.

My favourite pieces: I am going surfing in Mexico this summer with my family, so it's safe to say the Drift Wetsuit is at the top of my packing list.

summer 2017 hippie trail
Tarah wears the Lagoa Poncho, Practice Tee and Urdhva Leggings

Hippie Trail

Inspiration: Monochrome prints, oxblood shades and sleek swimwear were inspired by the free-spirited traveller journeying from Marrakech to Essaouria. We really looked back to the seventies with this collection, I based it on the cool bohemian style of the women who hung out with Jimi Hendrix on the ramparts.

My favourite piece: I always try and go to a festival every summer and living in England, waterproof layers are an essential. I’ll be beating endless showers and cycling along the Thames in the Lagoa Poncho.

Shop the new collection today, and if you’re looking for fitness and fashion inspiration follow @sweatybetty on FacebookTwitter and Instagram
(Leave blank to show as anonymous)
(Required, this will not display)
Back to Top
email a friend