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Sweaty Betty's guide to out East

posted on Friday, 30th June 2017 | find under Travel
ATTENTION EAST HAMPTON. We’re popping up at Gurney’s this weekend and would love you to come and say hello. Visit us at the Montauk Resort, July 22nd-23rd from 9am-6pm, 290 Old Montauk Hwy, Montauk, NY 11954.

The summer is in full swing and for New Yorkers this means it’s time to go out East. The legendary Hamptons and Montauk have awakened from their winter slumber ready for months of sand, sun and plenty of rose. Alongside New York’s finest, East Hamptons’ Newtown Lane is about to gain a new resident - Sweaty Betty. ‘After spending time in Montauk and East Hampton with a group of editors a few years ago, I am so excited for Sweaty Betty to pop up here’ says Founder and Creative Director Tamara Hill-Norton. Here’s our guide of where to eat and workout out East.


The location of our Hamptons pop-up is a true destination for all fitness and shopping enthusiasts.

sweaty betty hamptons


Soul Cycle

After opening in 2011, this popular studio ensures die-hard Soul Cycle enthusiasts get their fix. Soul-Cycle.com


The first Hamptons location of New York’s favourite Megaformer Pilates studio: ‘I call this Pilates meets Barry’s Bootcamp’ reflects Tamara. SLTNYC.com

Tracy Anderson Studio

Mix dance cardio with pampering at the newest Tracy Anderson studio, where skin specialist Eric Bernstein, M.D. will be offering in-house facials and more. TracyAnderson.com

AKT InMotion

Dance cardio maven Anna Kaiser continues to whip her celebrity clients in shape out East. AKTInMotion.com


Lisa’s Lovely Organic Juice Bar

‘This adorable juice shop should not be missed, try their delicious acai bowls’ says Tamara. LisasLovely.com
Café Max

This quaint and hidden spot serves great sandwiches, salads and fresh seafood. CafeMaxEastHampton.com


A favourite with no less than Gwyneth Paltrow herself head here for health-minded pastas, pizzas and wraps minus any guilt. FierrosPizzaStore.com

The Golden Pear

Enjoying their 29th summer in East Hampton, this staple café offers delicious pastries, sandwiches and wraps, alongside some of the best coffee in town. GoldenPearCafe.com


Montauk - the end of the storied Eastern Shore - remains a laid-back refuge with as many fancy restaurants as there are killer surf breaks. 

sweaty betty guide to the hamptons


The Surf Lodge

Montauk’s favourite hangout is hosting an impressive line-up of fitness gurus this summer. Lookout for The Class, Modelfit and an exclusive Sweaty Betty pop up from 15-17 July, ‘The Surf Bazaar is one of my favourite shops in the world so to be there is so cool’ says Tamara. TheSurfLodge.com

Montauk Yacht Club

Every session at the Elements Fitness-led barre and fitness classes running this summer is taught on SUP boards. Just try not to fall in. MontaukYachtClub.com

Love Yoga
A favourite with Tamara, Love Yoga is quite the sanctuary with a range of New York’s top instructors teaching there. LoveYogaSpace.com

Duryea’s Lobster Deck

This famous Montauk landmark has undergone a face-lift for 2016. Head here to watch the sunset in the charming outdoor seating area and enjoy the best lobster rolls in town. DuryeaLobster.com


This healthy eatery attracts a crowd on and off season, head there for the best breakfast wraps, cold pressed juices and smoothies. ‘You have to try the mucha maca’ says Tamara, ‘it’s like a healthy milkshake’. JonisMontauk.com

The Crow’s Nest

Few places do dinner in Montauk better than The Crow’s Nest. The lawn outside the restaurant rolls down to a calm inland beach, and strings of fairy lights lead down to the water. CrowsNestMtk.com

Travelling along the coast? Here’s five other spots we love
sweaty betty hamptons barrys

Barry’s Bootcamp, Southampton

Barry’s with a farmhouse chic twist anyone? This newly opened Southampton location is bigger and better than ever. Expect a seriously good workout and possible star sightings. BarrysBootcamp.com
BuddhaBerry, Sag Harbor

‘You cannot visit The Hamptons without stopping at this healthy frozen yogurt spot’ states Tamara. ‘Their organic superfood toppings options like chia seeds and raw cacao are so good’. BuddhaBerry.com

One Ocean Yoga, Bridgehampton

Head here for fresh-air yoga classes under a pretty tent overlooking the Bridgehampton vineyard. OneOceanYoga.com

Jue Lan Club, Southampton

Dim sum meets champagne at this new spot. Head there for the three course bottomless brunch followed by a visit to the on-site photography exhibition, ‘Punks, Photographers and Provocateurs’. JueLanClub.com

Head to the Beach, everywhere

Alongside magnificent houses, shopping and delicious restaurants, The Hamptons are famous for their beaches. Ideal for serene escapes or beachside activities, head to Main Beach in East Hampton for magnificent views out onto the Atlantic Ocean or Coopers Beach in Southampton for seven miles of glorious white sand. 
Find out more about our East Hampton pop-up and visit us in-store at 51 Newtown Lane, East Hampton until past Labor Day. Don't forget to follow Twitter and Instagram for opening day insights and event news! 
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