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Sweaty Betty's guide to London

posted on Tuesday, 16th February 2016 | find under Fashion , Fitness, Travel, Behind the Scenes
Sweaty Betty’s guide to the best places to eat, workout, shop and stay during London Fashion Week.

sweaty betty guide to london


The Ace Hotel

A short distance away from the shows in Shoreditch, The Ace Hotel combines utilitarian style with great cocktails and excellent burgers.

The May Fair

The official partner hotel of London Fashion Week is loved by editors’ and models alike for its glamorous opulence. Decorated almost entirely in pink, the Schiaparelli suite is always in demand for the perfect escape from the city.

Soho House

A favourite with Sweaty Betty Founder & Creative Director Tamara for its ‘home away from home feel’Soho House mixes vintage furniture with contemporary style and offers delicious cocktails until the early hours.

The London EDITION

The current hotel of choice for fashion editor's The London EDITION is all wood-panelled walls, fake fur throws and stylish furniture. Plus, with the initimable Berners Tavern downstairs post-show dinner is sorted. 

sweaty bettys guide to london food and drink
Image credit: instagram.com/thedetoxkitchen


The Detox Kitchen Deli

Starting early and no time for breakfast? Head to The Detox Kitchen and make your own bowl to start the day, with a selection of smoothies, granola and porridge plus a healthy pick and mix of toppings. Tamara also recommends here for lunch for ‘the freshest, tastiest salads’.

The Riding House Café

A favourite with the style set for early morning breakfast meetings, for fashion week The Riding House Café is also offering bespoke cocktails such as ‘The Basic Bitch’, named after Kate Moss’ infamous quote.

Bob Bob Ricard
Need we say more than a Press for Champagne button? Book ahead at fashion editor favourite Bob Bob Ricard for plenty of bubbles.  


If you have time between shows and are prepared to queue, try Soho’s popular Hoppers for delicious flavours, plus dosas and rotis galore.

Ember Yard

All copper lighting and sharing plates, Ember Yard is ‘my ideal post-show stop for a cocktail and a light bite, particularly the Hot Smoked Butternut Squash with Ricotta’ says Tamara.

sweaty betty guide to london workout
Image credit: instagram.com/russellsbc



‘This is one of my favourite workouts in London’ says Tamara Psycle always has a really energetic soundtrack and inspiring instructors’. It’s safe to say the capital’s residents agree, classes here are constantly sold out.


Editor’s head to boutique fitness venue 1Rebel for a boxing-inspired Rumble workout before getting front row ready in the nicest changing rooms in town. No time to head east? Try our free online Rumble workout video.


The latest workout destination on the lips of London's fitness scene, BLOK may not be located too close to the shows, but the mixture of high-intensity training, power yoga and super sleek interiors is developing a cult following. 


When the style set is looking to feel the burn they head to this ballet class with a difference. ‘I go to Barrecore to strengthen, lengthen and tone’ says Tamara ‘their classes really sculpt the bum’.


For abs of steel try Heartcore’s intense reformer classes. Using custom-made Coreformer machines, this class provides a seriously tough full-body workout.  

Skinny Bitch Collective

Meet the most exclusive workout in town. SBC’s women-only classes are filled with models and celebrities alike, meaning they have a seriously long waiting list. With a new SBC Fight concept having just launched, try and get a place for serious results.  

sweaty betty guide to london shop
Image credit: instagram.com/goodhood


‘There are a few stores I gravitate too when I am in London, I love Whistles and & Other Stories for relaxed tailoring, Isabel Marant for trainers and MiH for denim’, says Tamara. Here are a selection of her other favourites.

The Goodhood Store

Independent favourite The Goodhood Store’s unique edit combines fashion, beauty and homeware with excellent coffee.

Dover Street Market

Dover Street Market is without a doubt the coolest store in London’ states Tamara. ‘With six floors of carefully curated fashion, one-off pieces and the delicious Rose Bakery, you can spend hours in here’.

VV Rouleaux  

Tucked away in the streets of Marylebone, VV Rouleaux is full of beautiful ribbons, trimmings, feathers and flowers. ‘This is a great place to visit for beautiful visual inspiration’ reflects Tamara.

House of Hackney

Known as the masters of print, this beautiful Shoreditch townhouse filled with House of Hackney clothes, shoes and homeware is ideal for interior and wardrobe inspiration. 


No visit to London is complete without a stop off at Liberty for beautiful fashion, delicious chocolates and the best beauty hall in town. Stock up here before visiting Sweaty Betty’s Soho boutique round the corner.

Follow us on FacebookTwitter and Instagram for exclusive fashion week insights and shop the new collection today. #SweatYourStyle
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