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Sweaty Betty takes SXSW Festival

posted on Tuesday, 7th March 2017 | find under Travel
Hello Austin! This weekend Sweaty Betty are relocating to Texas for our first ever visit to South by South West Festival (SXSW). Here’s the lowdown…

sxsw sweaty betty
What is SXSW

If you are one of the gadget-savvy, the music-loving, or the film-inclined, chances are that you’re one of the thousands making the jaunt to Austin, Texas, for the annual South by Southwest, or SXSW. In its 30th year, this annual multi-media event combines the best creative minds in film, music, tech, fashion and more. Among the bevy of all things culture, there is plenty to do, from exhibitions to shows to parties to gaming expos. Long known as the launching point for the careers of independent brands (back in 2007, Twitter used the festival to announce its launch), you’ll find everything from unsigned bands, to new film releases and the latest in cutting-edge technology and digital creativity. 
What to expect at SXSW

For our debut at SXSW we’re bringing the best in fitness, fashion and balance to Austin. You’ll find us in Great Britain House, Speakeasy, 412 congress Ave D. Austin,TX with a pop-up shop, complimentary workout classes and green juices at the 'Squat for a Shot' bar (look out for added vodka post 5pm).

We’ve teamed up with Wellthily to take over the rooftop with a range of Austin’s top fitness studios over the weekend. We’ll be starting each day at the festival with classes from Kor180 and Black Swan Yoga.

Find us


8:30am – 9:30am: Black Swan Yoga with JJ Pepper
9:30am – 10:30am: Kor180 Pilates with Maja Kermath
8:30am – 9:30am: Kor180 Pilates with Maja Kermath
9:30am – 10:30am: Black Swan Yoga with JJ Pepper
Each attendee will also receive a complimentary pair of our favourite workout leggings to sweat in.
Then head to our pop-up shop to meet our team, shop beautiful activewear, free monogramming and to ‘Squat for a Shot’ – green juice post class, then we’ll be adding vodka after 5 (we’re British, ok).
Look out for Team SB all weekend in our Green Juice or Cocktail vests at Great Britain House, Speakeasy, 412 congress Ave D. Austin,TX. Our pop-up shop will be open Saturday March 11 from 9am-3pm and 5pm-10pm, Sunday March 12 from 9am-3pm and 5pm-10pm and Monday March 13 from 5-10pm. #SBtakesSXSW
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