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Sweaty Betty discovers the thrill of the hill in Flims, Switzerland

posted on Thursday, 8th October 2015 | find under Tamara, Nutrition
With this week’s launch of the new Winter collection, you may notice something a bit different about Sweaty Betty. Yes, there’s the new website (we hope you love it as much as we do!), but there’s something else special about our new look. A beautiful backdrop helps us bring new season arrivals to life, and the mountaintops, valleys and secluded lagoons of Flims, Switzerland more than rose to the occasion. Here we share a few of our favourite behind-the-scenes memories of shooting in this exclusive, globally renowned destination for snowsports. 

“Shooting in the spring, we were a bit worried there wouldn’t be any snow,” says founder and creative director Tamara. “But in true Sweaty Betty spirit, we just climbed until we found some!” Here Tamara enjoys the views from the chair lift. 

Flims chair lift

A training haven for competitive skiiers and snowboarders, the energy and adrenaline in Flims is palpable. “There were girls and boys in oversized gear and balaclavas pulling breathtaking stunts and landing so casually it was like second nature,” says Tamara. “There was no knowing who was who, and whether the athletes were male or female. With a level playing field, pushing boundaries and doing the extraordinary becomes part of the everyday adventure.”

Flims ski views

As well as exploring the mountain alongside world freestyle champions, Sweaty Betty enjoyed use of the exclusive salt spa and surrounding scenery of the Park Hotel Waldhaus, featured in the newest Bond film, Spectre

Flims spa

The water was equally serene outside of the spa, with this secluded semi-frozen lagoon proving a beautiful backdrop to showcase the new Yoga ranges. Check out this week’s blog about how to be a Wild Thing to see yoga model Agi in action.  

Flims lagoon

Our run model Nadia was also impressive, taking to the hilly landscape with enviable ease. As this behind-the-scenes snapshot shows, the winding roads proved a perfect location for interval training. To find out more about Agi and Nadia, catch up on our ‘Meet the models’ blog

Flims running trails

A dramatic and indulgent landscape, Flims is a destination that promises to thrill and restore you in equal measure. It is a place for letting go and breaking the rules. It is a perfect match for the new convention-defying Tomboy collection. 

Find out more about the collection here, and shop new-in Winter pieces here
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