Introducing Autumn Winter 2015: Tamara's Tomboy vision
Meet our muse – the Tomboy. Unexpected, perhaps, yet so representative of the strong, determined, individual women for whom we design. Sweaty Betty’s boldest season yet, the Tomboy collection is inspired by women claiming ground, track, field and slope in sports traditionally dominated by men.
Introducing the AW15 Tomboy collection; skateboard model Stefani wears Ditsy Luxe Leggings and Ditsy Luxe Top (available from Thursday 27 August)
Blurring the boundaries of femininity
This season on the blog, look out for career insights and training tips from female athletes who are breaking the mould. For new season inspiration, Tamara looked in particular to women like F1 star Susie Wolff, snowboard legend Jenny Jones, track and field icon Jessica Ennis and other more local heroes proving that physical strength and femininity are not mutually exclusive. They rise to the top when the odds are against them. They say "I can" when others say "you can't". They persevere through every second of every day.
This season’s collection – Tomboy – seeks to channel the untiring spirit of these fitness icons and everyday athletes; to defy gender conventions in fitness and fashion. Our technically advanced, signature fabrics serve as functional canvases for fashion-forward prints like oil slicks and tyre skids. Plus, daring cutaways, cropped lines and powerful leather accents help to form a collection of pieces which claims traditionally masculine sporting territory as a playground for women.
Tamara was inspired by the cool lines and soft lighting of this Venice Beach skatepark
A London take on West Coast style
Alongside our trademark London style DNA, you’ll recognise fashion cues from the world’s coolest wellness capital California. Look out for the Latin American influence of culture-rich Aztec prints, colour pop layers and an emphasis on casual comfort. Meanwhile, extra urban edge comes from plaid, leather and silver reflective pieces that demand recognition. These brave and beautiful combinations channel the captivating fusion of rebellious skate girl, laid back yogi and adrenaline-seeking athlete. They are designed for the Sweaty Betty tomboy – the girl with natural beauty and an attitude that inspires others to believe anything is possible. They are designed for you.