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Insta-cool: How today's Instagram stars are carving their careers

posted on Tuesday, 24th February 2015 | find under Tamara
If you’ve paid any attention to the paparazzi’s favourite targets of New York and London Fashion Weeks, you’ll have witnessed a new generation of red carpet A-listers coming out from behind their Apple devices. Rising to fame on Instagram and subsequently making headlines for their astronomical followings, it’s clear that today’s social media stars have serious traction with today’s leading brands and advertisers. 

Sweaty Betty’s own team members and ambassadors use Instagram to keep a finger on the pulse of the current trends within fitness and fashion. And it’s not a social circle reserved for the young – many of today’s most established professionals have had to recognise Instagram as a tool for growing their reputations and winning lucrative work. 

With two teenage girls, Sweaty Betty Founder and Creative Director Tamara Hill-Norton is forever fascinated by the online influencers making an impression on her daughters. She too admires the resourceful bloggers, experts, trainers and models who have tapped into the power of Instagram to accelerate their careers. In fact, she hopes to see more inspirational personalities take to Instagram to extend their positive influence to new corners of the world.

“My oldest daughter is part of a generation obsessed with achieving the ideal ‘thigh gap’, but it’s my priority to teach her that acquiring muscle and strength is so much more important than striving to be skinny,” says Tamara. 

Here we highlight nine of our favourite Instagram icons and why we think they’re worth following… 

Best for fashion: Chiara Ferragni, The Blonde Salad @chiaraferragni 

Italian-born fashion blogger Chiara Ferragni has been blogging for six years. In that time, she has mastered the art of mixing high-end labels with high street favourites. For everyday style inspiration, she can’t be beat. Her empire comprises of 3.3 million followers, so she must be on to something…  

Best for British eccentricity: Cara Delevingne @caradelevingne 

‘STOP LABELLING START LIVING’, Cara advises in her bio. The muse for our Spring Summer 2015 collection and the subject of infinite British pride, Cara is always inspiring us to be spontaneous and embrace our eccentricity. You never quite know what to expect from her daily posts, but you can count on a surprising collection of bold fashion, exclusive designer campaign insights and convention-challenging soundbites.   

Best for beauty: Fleur De Force @fleurdeforce 

Zoella may be dominating the beauty blogging scene for teenagers, but Fleur De Force appeals to a more mature demographic and attracts a respectable 514,000 followers. Her natural beauty shines through and her advice is practical, easy to follow and sophisticated enough for work day to soiree. Plus, her purely indulgent @FurDeForce sister page promises adorable snapshots of her five fiercely sweet dogs. Enough to soften your heart every lunch break. 

Best for British fitness: Hollie Grant, The Pilates PT @thepilatespt 

Sweaty Betty Ambassador and top British trainer Hollie Grant has been hugely prominent in the media over the last year, and much of her success is down to her innovative daily workouts and realistic nutrition advice. She leads by example and brightens up your screen with cheerful photos and videos of challenging exercises and deliciously nutritious food. Her workout style choices are also worthy of a double tap. 

Best for US fitness: Christine Bibbo Herr, NYC Pretty @nycpretty

New York studio insights, iconic city snapshots and styling advice are the focus of Christine Bibbo Herr’s inspiring Instagram page. Both a fashion director and a fitness-loving lifestyle blogger, everything Christine posts promotes the cause of looking and feeling amazing. It makes us want to board a flight to the Big Apple right now… 

Best for global fitness: Kayla Itsines @kayla_itsines

Co-writer of the internationally successful Bikini Body ebooks and Australia’s most popular fitness trainer, Kayla’s reach extends to every corner of the world. Her frequent fan and client transformation stories are evidence of the immense success her programmes have enjoyed, and her own workout photos are just the motivation you need to get up and go train.  

Best for yoga: Rachel Brathen, Yoga Girl @yoga_girl 

Set to release an illustrated yoga book this March, Rachel Brathen is a respected purveyor of international yogi inspiration. Although based on the beautiful Caribbean Island of Aruba (prepare to envy her beach shots), her global workshops in vinyasa foundations and inversions are a bucket list staple for millions of yogis. And when you can’t make it to her home or international classes, her Instagram feed provides plenty of #fitspiration at your fingertips. 

Best for kitchen inspiration: Ella Woodword, Deliciously Ella @deliciouslyella

Beautiful vegan food to make your mouth water. Uplifting photos and thoughts to put a skip in your step. Impressive yoga and Pilates moves. These are just a few of the reasons we love to follow Ella Woodword, author behind the hit British nutrition blog deliciouslyella.com. She is also a client of The Pilates PT and proves to be another example of Hollie’s successful training programmes. 

Best for travel inspiration: Bex, The Healthy Traveller @thehealthytraveller

Determined to seek health and happiness in every corner of the world, Bex behind The Healthy Traveller will enlighten you not only beautiful holiday destinations but also worldwide fitness trends. After raising her profile with her impressive results doing Kayla’s Bikini Body workouts, she is now a respected influencer in her own right. Make her page your first stop when you experience those initial symptoms of wanderlust. 

Join us on Twitter and Instagram to share your favourite sources of #fitspiration. 
Sweaty Betty Founders Hopes For Her Daughter
By Fibroyogini - 1st March 2015
I am a huge fan of SB clothing and your brand but I previously questioned the companies affiliation with the "skinny bitch initiative" on Instagram on the basis of the businesses name because the idea that being skinny was an indication of good health or that women should be labeled as bitches was one I am really uncomfortable with. I was really pleased to see the comments from Tamara at the beginning of this post because highlighting the problem with aiming for a thigh gap for instance is just the kind of thing I would hope to see from SB so thank you for using this platform to inspire positive messages about women's body image. Kayla is a true inspiration too so really glad to see her on here xx
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