Designers introduce Autumn / Winter
posted on Wednesday, 13th July 2011 | find under Tamara
Yesterday the Sweaty Betty designers introduced the AW11 collection to all 25 boutique managers and customer care. It is not often within the fashion industry that a retail team can get up close and personal with the designers of the product they represent. Uniquely, twice a year, the two teams come together to share their knowledge, passion and the innovations for the season ahead. Tamara, Sweaty Betty founder, introduced the creative inspiration with cine film and 60s mood boards, and in what is feeling like Sweaty Betty’s strongest collection yet, the designers presented each Autumn / Winter piece. They spoke of finding the perfect balance between the beauty of the 60s and the technical sophistication that ensures all product is fit for purpose be it yoga, triathlon, cycling or running.