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Tamara's sporting inspirations: Tamara Rojo

posted on Thursday, 29th January 2015 | find under Tamara, Fitness
To celebrate women in sport, this new blog series will highlight some of the amazing icons who inspire Sweaty Betty Creative Director Tamara Hill-Norton on a daily and seasonal basis. Sometimes it’s their spirit she channels during a workout. Sometimes it’s their essence she captures in the ethos behind a new collection. Always they’re exceptional at what they do. A role model for fitness enthusiasts and a benchmark for success in all areas of life. 

To launch the series, Sweaty Betty’s Tamara could think of no woman more fitting than Principal Dancer and Artistic Director of English National Ballet Tamara Rojo. Here she explains what makes this extraordinary ballerina stand out…  

She first grabbed my attention…  

“I remember when I first met Tamara. She had just been made Artistic Director in the first year that Sweaty Betty sponsored English National Ballet. I knew we’d made the right decision when she introduced herself, a fireball of energy in sky-high Louboutins, and instantly demonstrated a drive for perfection. Seeing her on stage the same year, I knew the emotional connection she achieves in performance was the result of untiring practice and dedication.” 

I was inspired… 

“I loved watching Tamara dance opposite Carlos Acosta in Romeo and Juliet. It was a beautiful contemporary take on a classical performance and it helped to keep ballet relevant in today’s dynamic creative environment. There was a particular moment after Juliet’s death when she is supposedly a corpse and Romeo dances with her body – it was the first scene in a ballet that brought me to tears. Although she appears weightless and effortlessly graceful, I was in awe of the strength and poise required to master such an illusion.” 

She rose to fame…  

“Honoured for her work and dedication, Tamara received the 2013 II Fundación Banco Santander Prize in the Spanish Embassy in London and was highly celebrated in the media. Despite finding success at a very young age, she’s become a tremendous icon for sport and the arts in both England and her home country of Spain.”  

She joins the Sweaty Betty dream team… 

“Not satisfied with the status quo, I respect how Tamara continues to challenge conventions in ballet and consistently shows a deep-seated passion for the art. As such, she shares Sweaty Betty’s internal values of ‘pushing boundaries’ and ‘loving what we do’.”

Shop the Sweaty Betty X English National Ballet Dance collection here
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