Press Day cinefilm of dad skiing St Moritz with the Royal Navy
posted on Monday, 18th April 2011 | find under
Press day for our autumn winter 11 collection last week. I was really pleased with how it all came together, taking direct inspiration from the cinefilm of my dad skiing in the royal naval ski team in St Moritz in the 1960s. We had his ski jumper (navy blue knitted with red/white stripes on the arms with a gold embroidered crown complete with antique sequins) on show plus a 60's red all in one ski suit. Cinefilm played in the background. Groups of mannequins displayed our collections to best effect. Huge artworks of our catwalk shoot adorned the walls and a big pop art inspired graphic with our logo hung on the back wall. The press were particularly enthralled with our gift bag which included a chanel eye kohl pencil and illustrations (done by our genius graphic designer Ruth) on how to achieve the perfect 60s eye.