Fashion Round Up - Hot or Not - Evening Standard
A boutique selling women's sports attire, Sweaty Betty is not a shop likely to set all hearts aflutter with excitement. But if you are someone who likes to run, swim, bend, ski or stretch, pop in and you can expect a shopping experience that far surpasses many other sports stores on the high street.
On a recent visit to the Kensington branch I was immediately taken by the relaxed atmosphere: the store is quiet, elegantly laid-out and free from the head-banging tunes familiar to those trainer-filled sportswear meccas on Oxford Street.
A vast stock package containing Sweaty Betty's own label as well as a selection of interesting sportswear brands filled the small two-level store.
A pair of super-soft three-quarter-length tracksuit bottoms in pistachio green from Stella McCartney's Adidas range (£55) caught my eye, as did the multicoloured collection of high-quality yoga shorts and vest tops which featured clever hidden-support features (£30).
Helpful and experienced staff were invaluable when it came to trying things on, offering advice on fit and style.
They made sure I had exactly the pair of shorts I was after without forcing me into a purchase. If a slobby T-shirt to hit the treadmill in is all you want, Sweaty Betty may be a tad on the pricey side: running tops start at £30, but if you don't care to leave your eye for well-designed clothes in the locker room, this is the shop for you.
Excellent product and faultless customer service: the rest of the high street would do well to take a leaf out of Sweaty Betty's book.
Staff: knowledgeable and attentive.
Changing rooms: clean and smart.
Quality: very good.
Our pick: seamless yoga vest, £40.