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Creative Director style: Why I love the Power Leggings

posted on Thursday, 8th September 2016 | find under Tamara, Fashion
Since founding Sweaty Betty in 1998, it has been fascinating to watch the rise of athleisure on and off the catwalk with leggings taking centre stage. It’s become socially acceptable, even applauded, to wear your activewear outside the studio.

When I am designing, I always aim to create pieces that are high performance and beautiful to make you feel powerful and amazing. With the Power Leggings, I have to say we’ve nailed it. Here are seven reasons why.

tamara power leggings
Tamara wears the Power Leggings, Kvasir Shirt Dress and Upbeat Padded Bra

The super stretch fabric is made to perform for over seven sports including running, spin, boxing, barre, HIIT, TRX and Pilates. They also work for yoga, though as the fabric isn’t officially 100% opaque, I have to downward dog at my own risk.

The inspiration

The Lava Print
Power Leggings truly combine Icelandic inspiration with London design. The colours and energy of the lava from Iceland’s volcanoes inspired this season’s must-have print. Not to forget the Union Jack Power, I wanted to create a legging that celebrated our British heritage and this subtle flag print adds a patriotic edge. 
The fit 

With a high-waist to flatter the tummy and hips, carefully placed seamlines and a high lycra count, the fit of the Power Leggings are simply flattering.
The fabric
The Power Leggings are crafted in our super stretch fabric which is has compression properties while allowing lots of movement, so they aren't at all restrictive. Plus, being sweat-wicking and quick drying they are really high performance when I go running or spinning. 

The perfect length 

We designed the Power Leggings in the 7/8 length as it is universally flattering. Hitting on the perfect point of the calf to lengthen the legs, they also double as a full length style for petite ladies.

The selection
The Power Leggings are available in five different styles and colourways meaning there is endless choice. My current favourites are the lava print. The print is so bright and you can wear so many colours with them from blush pink to bright blue and coral, or classic grey and black.
If I had to choose another pair, I absolutely love the fluoro paradise. They are double layered at the back for extra coverage, meaning I can wear such a bright shade with confidence.
So easy to style
I absolutely love layering the Kvasir Luxe Shirt Dress over my Power Leggings. It’s our take on the denim dress and looks awesome layered over the leggings with a neon Upbeat Padded Bra. When I want to work out, I just swap the shirt dress for a sheer vest - my current go-to is the Flex Workout Vest.

Discover the world's most versatile leggings the Power here. Show us how you style yours in your #PowerHour on Instagram
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