A Day in the Life of a Graphic Designer
posted on Thursday, 21st February 2013 | find under Tamara
If you've popped in to a Sweaty Betty boutique recently you might have spotted some beautiful artwork lining the walls. Our multi-talented Graphic Designer, Ruth Roberts, spends most of her days designing our catalogues and window displays on her Mac but when it came to showcasing the Dance Statement collection, she felt that a photo led campaign just wouldn't quite cut it.
Ruth wanted to really bring the movement of dance to life, so turned her hand to watercolours (as seen above) to reflect the fluidity of our ENB Prima Ballerina model, Begona, during her barre practice. The result is a stunning set of original paintings which have been blown up to allowing the true authenticity of this line to shine through.