Sweaty Betty is a silver lining story. Faced with redundancy, Sweaty Betty’s founder Tamara wanted to turn her luck around and embrace the opportunity to make a change for the better. So she thought about the things she loved – fitness, adventure, fashion
– and how she could run a business that would appeal to all her passions. “Imagine if there was a community for women like me who want to lead an active life without compromising on style,” said Tamara. “My vision is to dress a woman, and at the same time empower her. I want to create workout wear that’ s more than something to sweat in, it’ s a tool for transformation.”
In 1998, Tamara took the first step and opened the original Sweaty Betty boutique in Notting Hill. Within the stunning listed venue sat the most beautiful and technical in specially–designed workout wear for run, ski, yoga, swim and every discipline for the British fitness enthusiast.
Tamara’s dream has become an inspirational reality. Sweaty Betty has expanded into an omnichannel retailer selling premium women’s activewear, designed in–house, across worldwide boutiques and an award–winning global website. From its humble origins, Sweaty Betty has evolved into a global fit fashion powerhouse. With unmistakable British style, we enable and empower every woman to push boundaries within her favourite workouts and beyond.