SoHo, New York
Monday - Saturday: 11am - 7pm
Sunday: 12pm - 6pm
Labour day hours:12pm-6.30pm
Nearest Subways: Prince St Station N/R
Spring Street (C/E)
Bleecker Street (6)
77 Mercer Street
New York City
- Located in the heart of the fashion district, the Sweaty Betty SoHo boutique will bring beautiful and technical British-designed activewear to downtown Manhattan. Why not put new gear to the test in our in-house studio?
- SoHo, New York clubs
At Sweaty Betty we like to practise what we preach. With our in-house studio, our SoHo, NYC boutique hosts a variety of free weekly club classes for members. Call the SoHo boutique to book your place.
- SoHo, New York ambassadors
Simone de la Rue
I have always had a passion for fitness and health. It began aged three, when I first started training in classical ballet, and has since led me onto numerous stages from Broadway and the West End to my native Australia, in a successful dance career spanning two decades.
As well as dance, I also studied yoga and Pilates, which inspired me to create Body by Simone using the techniques I had used to train myself throughout my career. Combining the three disciplines of dance, yoga and Pilates, Body by Simone aims to develop core strength, create long lean muscle, and promote cardio fitness.
My clients inspire me daily. The energy that exudes from a classroom full of women dancing as one is infectious, and I feel at my best when I am connecting with clients and guiding them on their journey to wellbeing. I work to empower and strengthen women inside and out!
Power Song: Britney Spears - Work B*tch
Personal Best: Doing three classes in a row!
Favourite Yoga Pose: Child’s pose – that means I’ve completed my workout!
Next Big Challenge: Opening my LA studio
Athletics and fitness have been passions of mine since the age of two, when I first began my gymnastics career. During high school, I was honoured in the “Who’s Who of High School Athletics” as a State and Regional Champion and National Qualifier, and was later awarded a full scholarship to Iowa State University, where I became an Academic All American and ranked Top 10 in the nation for Gymnastics.
After college, I began personal training and group fitness training in my home state of Colorado, specialising in strength and conditioning, flexibility and core movements. I also focused on high impact cardio classes such as plyometric, spinning, and outdoor bootcamps. In 2005, I moved to New York City, where I now have a devoted following of clients that hail from the worlds of professional sport, entertainment, media, finance, and fashion.
It was thanks to my love of teaching intense, high-energy bootcamp classes that I decided to create my own style of bootcamp called the LBC (L Boogie Club). Working in competing teams, LBC has several challenging stations, where you and your team are responsible for cheering each other on while doing the best you can in order to win. These bootcamps have helped to create meaningful relationships and have made a real difference to my clients’ lives.
Power Song: Hero by Eminem
Personal Best: Making the US National Gymnastics Team
Favourite Yoga Pose: Lunges and Squats
Next Big Challenge: Growing LBC