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WINNER!!! Best Single-Brand Etailer as awarded by Drapers

posted on Monday, 31st January 2011 | find under 
“Sweaty Betty is seen as a valuable source of information as well as a place to shop. The site is a great reflection of this brand”

On Thursday 27th January, at a plush awards ceremony at Altitude 360, Millbank Tower on the Thames, Sweaty Betty was crowned the winner of Drapers Best Single-Brand Etailer 2011. Now in its third year, the Drapers Etail Awards, recognise and celebrate success and innovation in online fashion retailing and we were so proud to have been noted as such. Competing for the Best Single-Brand Etailer, we were up against some stiff competition, from Lyle and Scott, Liam Gallagher’s brand Pretty Green and Rare.


The atmosphere was buzzing as we waited with nervous anticipation for our category to be announced. We feel so proud to have a Drapers Etail Award under our belts. Jessica Brown, Drapers Magazine editor commented: “The Drapers Etail Awards 2011 have evolved to reflect the rapid changes that have taken place in this dynamic sector over the last 12 months and this year“

We are thrilled that this award has recognised us as a both a valuable source of information as well as a place to shop. Transferring our in-store experience online has been something that has been very important to us, equipping you with the knowledge needed to make your purchase in confidence. Customer service is top of the list – and where in store you would be directed to the best options for your sport, and given detailed information on what to wear, why to wear it and which fabric is suited to your workout – we believe this should not differ online. Being recognised by Drapers as such, noting our dedication to your needs, only inspires us to continue providing more and more valued information. Watch this space!





Browse the site now, or check out Sweaty Betty on Facebook – for exclusive competitions and events.




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