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The limited edition tee to empower women

posted on Wednesday, 7th March 2018 | find under Tamara, Fashion
To celebrate our 20th birthday this year, each month we are releasing a limited edition piece from our archives. For March, we have a limited edition Oversized Slogan Tee designed to empower women. Our Founder & Creative Director Tamara gives you the lowdown. 

support women tee
Penny Lane wears the Oversized Slogan Tee

Sweaty Betty has always been about empowering women through fitness and beyond, ever since I opened our first shop in 1998. I think with everything that's happened recently, 2018 is going to be the year where women are going to stand together. So we wanted to create a limited edition tee to empower and support women, hence our chosen slogan: 'Support Women, Support The World'.

One of the things I love about exercise and staying fit is how it helps you with self esteem and feeling good about yourself. Helping women achieve this is definitely the most rewarding aspect of my job, I love that we help them find their confidence and that we support them in their journey to becoming fitter and stronger. With this in mind, we have designed the Oversized Tee in lightweight fabric that could be worn for working out, though I'll be throwing mine on with my leather pants and trainers. If you're more of a sweat girl, our Flow Tank with 'Sisterhood' on is a great alternative. 

It's really important for us to have a voice, so I always encourage my two daughters to stay true to themselves. They are definitely growing up to be strong women. At Sweaty Betty I like to think of us as a sisterhood. We employ over 500 women (there are only about 10 men!) and aim to empower all of our staff as much as we can. From the majority of senior positions being filled by women to promoting maternity leave and flexible working hours, we are on a mission to stamp out these issues one at a time.

I can't wait to see what 2018 has in hold for us all. Happy International Women's Year!

Get your limited edition Oversized Tee or Flow Tank today. Find out more about Tamara here.

$10 or £10 from each tee and vest sold on International Women's Day 2018 will be donated to Movemeant Foundation, a charity on a mission to empower young girls through staying active. 
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