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It's a print thing: A look back over the key prints of AW14

posted on Friday, 28th November 2014 | find under Fashion
As Sweaty Betty gears up for the launch of Spring/Summer in January, it seems a good time to look back at the biggest successes of the current Autumn/Winter 2014 collection. And what stands out as an iconic turning point for Sweaty Betty is the emergence of prints. This season saw edgy designs, ironic graphics and city-inspired patterns symbolic of the collection’s ‘Hidden Treasures in an Urban Jungle’ theme. Here we run through the most exciting prints of the season… 

A-MAZE-ING 

The defining print of the AW14 Ski range came to life when Sweaty Betty designer Julia paid a visit to New York’s High Line: a lush, elevated walkway juxtaposed with road signs and urban architecture. It was this punctuated strip of disused railway that inspired Sweaty Betty’s edgiest print yet, guaranteed to stand out against pristine mountain trails. Shop the Ski range now


Ski graphics 

Continuing with the urban trend, this season’s Ski range also features men-at-work inspired graphics, like the ski jumper seen across the Criss Cross and Ski Betties base layers and the ultra-ironic Ski Jumper. Sweaty Betty’s British heritage plays an important role in these designs, embracing a culture of dry humour and eccentricity. Also true to Sweaty Betty’s origins is the Luxe Knitted Jumpsuit, which combines a traditional Fair Isle print with the playful, on-trend onesie. 



Neon & Camo Floral 

Futuristic florals are at the heart of the collection; both of these prints are the designer’s graphic interpretation of a photograph taken at Kew Gardens. It’s a new perspective on the flower – lit up like the neon lights of the city or blacked out for an ultra-edgy camouflage aesthetic. These were featured across many sell-out designs, with only the Cadence Run Jacket, Glide Swimsuit and Splash Bikini in the Camo Floral remaining. 


Monochrome & Lilac Chalk Floral 

Another sell-out yoga print, this graffiti-like take on the very same Kew Garden photograph was developed by in-house Sweaty Betty designer Laura. She spent hours manipulating the original photograph and creating sharper black outlines, then completing her masterpiece with a torn-away effect throughout the pattern. Although the more colourful Lilac Chalk print has now sold out, you can still get the Chandrasana Yoga Leggings in Monochrome Floral before they go. 



City Lights 

Tamara Hill-Norton, Sweaty Betty’s Creative Director, spends many nights running along the bank of the River Thames – watching the city’s skyscrapers reflect off the murky waters below and blur into the deep navy of the night sky above. She wanted to recreate this effect with this Run Pro print. It’s now available in the bright and highly visible Ultra Run Jacket, designed to promote and epitomise the joys of running at night. 

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