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The call of the city: behind the Camo Floral print

posted on Tuesday, 26th August 2014 | find under Fashion
As autumn approaches, stay motivated with one of this season’s stand out prints, the Camo Floral, an urban-inspired design in Sweaty Betty's run and swim collection that captures the unique energy and bold style of the city.



Inspired by urban gardens and street art, this exclusive print came to life in Sweaty Betty research trips in London and Manhattan.

SB designer Julia flew to New York to explore the vibrant streets of Manhattan. Armed with a camera, she found inspiration in the constantly evolving city streets and minutiae of urban life, from dappled light falling on pavements to graffiti, street signs and the flora of urban gardens.



Back at the London Support Office, the design team continued their research in London’s Kew Gardens. They added a hint of florals to their original sketches, manipulating the floral design on the Salabasana yoga capris and blending in urban-inspired imagery and shadows to complete the eye-catching Camo Floral look.



Find the Camo Floral print on:

Zero Gravity Tights
Cadence Run Jacket
Speedwork Run Tank
Glide Swimsuit
Adrenaline Run Capris
Splash Bikini Bottom 
Splash Bikini Top
Tempo Padded Bra
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