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Tamara introduces Autumn 2017

posted on Wednesday, 19th July 2017 | find under Tamara, Fashion
Twice a year, Tamara takes our design team on a trip to a global location that has inspired her creatively. For AW17, they headed to Stockholm and Copenhagen. From Scandi style to an exhibition on Japan, Tamara fills you in on what to expect from the new collection

introudcing aw17Model wears the Dharana Tee and Power Leggings

I'm really excited about the Autumn Winter collection which is a fusion of Japanese and Scandi design aesthetics. This followed on from an amazingly inspirational trip to Stockholm and Copenhagen, where we attended an exhibition on Japanese design.

On our return to London we created a moodboard and fused these two cultures, combining Scandi style with the seven Japanese principles of design. I love their minimalist approach, fashion, interiors and food, so we took this and combined it with our signature style to create cool, effortless pieces that you can wear from studio to street in raw, sustainable materials.

This collection really takes us beyond fitness. We've taken fashion fabrics and added our own signature to make it quite sporty and cool. We've designed six collections to make you feel like the best version of yourself.

Light & Shadows

light and shadows aw17Model wears the Sublime Quilted Jacket and Contour Leggings

Inspired by an amazing yoga studio in Copenhagen and the effect of the lights through the windows as we practiced, Light & Shadows is really zen and easy to wear. Traditional Japanese and Scandi style rules are quite understated and beautiful, hence the muted palette of this collection with lots of grey and graphic prints inspired by bamboo. 

My favourite piece: I am obsessed with the Contour Leggings for summer. They are so lightweight and comfortable for every workout.


aw17 origami collection
Model wears the Tosca Bra and Power Leggings

Inspired by the Japanese art form, Origami is our boldest collection this season with amazing red and blue shades inspired by the HAY stationary shop in Copenhagen. These are the statement pieces you'll wear to stand out, from geometric printed leggings and bras to our amazing Harvest Yoga All-in-One

My favourite piece: I love the bum-sculpting Power Leggings in the bold print above. Most of our prints are quite muted this season, so these really stand out. I'll wear them with a darker top and a mid-layer tied round the waist (my tip for making your bum look smaller). 


aw17 renew
Model wears the Infinity Bra and Power Leggings

Renew is our standout summer collection with the most beautiful print and our take on denim. This season we've taken fashion fabrics and added technical details like fluoro trims and waterproof seams. It's a fusion of sports luxe with activewear.

My favourite piece: My family and I are about to go away for a summer in The Hamptons, so I'll be packing the Purity Bikini. It has such a flattering cut and will perform all-day at the beach.


aw17 gardens
Model wears the Blossom Knit and Zero Gravity Leggings

Japanese houses have a really unique philosophy of bringing the outside in, with nature shaping the home. Inspired by this approach and the traditional Japanese garden, Gardens is filled with lightweight floral printed leggings, super soft knits and loose layers in teal hues. I love the way we've introduced our own darker take on florals into this collection; it's really new for us. 

My favourite piece: When we were designing we were really inspired by Japanese origami and how they pleat and fold. The Hinoki Pleat Tee reflects this in a really understated way, I'll style mine with our Shizen Trousers


aw17 minimalModel wears the Time Out Luxe Jacket

The Scandi silhouette is really understated and cool with a really simplistic colour palette. With soft paired back details, boxy shapes, natural fabrics and an amazing new blossom pink, Minimal's chic culottes, loose tees and muted prints are designed to go from studio to street. 

My favourite piece: One of my absolute favourite pieces this season has to be the Time Out Luxe Jacket. It has a pure Japanese aesthetic with sporty grey sleeves. You can wear it with leggings or jeans and it just looks amazing. 


introducing aw17 rituals
Model wears the Enso Culottes

I'm calling it now; our olive shade is the new neutral. Rituals combines the art of traditional Japanese rituals with a classic Scandi palette. We wanted to create beautiful, fashionable clothing that you can workout in. I feel this collection is perfect for this.

My favourite piece: Culottes are my absolute go-to for a transitional pant and I love these Enso Culottes. In a really flattering boxy shape with a tie waist belt inspired by Japanese kimonos, they're just waiting to be styled with an olive tee. 

Shop the new collection today, and if you’re looking for fitness and fashion inspiration follow @sweatybetty on Facebook, Twitter and Instagram
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