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Sweaty Betty wins Drapers Etail Award

posted on Monday, 31st January 2011 | find under Nutrition
Sweaty Betty picked up the prize for Best Single-Brand Etailer at last night's Drapers Etail Awards... Sweaty Betty picked up the prize for Best Single-Brand Etailer at last night’s Drapers Etail Awards, held at Altitude 360, London.

“Women’s sportswear specialist Sweaty Betty has ramped up its online offering, and with profits up 93% year on year from 2009-10 the numbers speak for themselves. Product on the site can be filtered by activity such as running, pilates, yoga or workouts to ensure shoppers locate that specialist outfit for their particular sport or exercise regime. Editorial sections on what to wear promote product on the site but also advise customers of the tip of fabric they should be wearing for each exercise. There are also bra, trainer and trouser guides for specific activities, ensuring Sweaty Betty is seen as a valuable source of information as well as a place to shop. The site is a great reflection on this brand.”
The best of the online fashion industry were recognised with a coveted Drapers Etail Award at the glamorous awards ceremony held at Altitude 360, London on Thursday 27th January.
John Lewis was a big winner on the night, going home with the award for Best Multichannel Retailer and the Gold Award - Etailer of the Year. Pretty Green picked up the awards for Best Etail Marketing Initiative, and Route One was crowned Best Independent Etailer.
Now in its third year, the Drapers Etail Awards, recognise and celebrate success and innovation in online fashion retailing.
The Awards proved to be a fantastic night. UK Beatboxing Champion, Beardyman, entertained guests and hosted the awards ceremony where canapés and cocktails flowed throughout the evening.
Jessica Brown, editor of Drapers magazine commented:
"The Drapers Etail Awards 2011, now in its third year, has evolved to reflect the rapid changes that have taken place in this dynamic sector over the last 12 months and this year, the judges were looking to reward the innovation that goes hand in hand with real results. I was amazed at the quality of entries, all winners and finalists should be very proud of their achievements."
The full list of winners can be found below at www.drapersetailawards.co.uk.
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