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Sweaty Betty Turns 20: The Limited Edition Pieces

posted on Tuesday, 20th March 2018 | find under Tamara, Fashion
2018 marks 20 years of Sweaty Betty what better excuse to celebrate #sbturns20. To kick off a year of partying, we're bringing back exclusive limited edition pieces based on classics from our archives. 'It's important to celebrate big occasions', shares our Founder & Creative Director Tamara, 'and to have spent 20 years empowering women through fitness and beyond is just amazing'. Handpicked by Tamara and the design team to celebrate our London heritage, we will be releasing an exclusive piece a month, here she talks us through the inspiration... 

January - Homecoming Sweat

sweaty betty 20 birthday
Model wears the Homecoming Sweat

Our oversized SB LDN sweatshirt launched a few years ago and was instantly really popular. Homecoming Sweat is really slouchy and so comfortable, so makes a really effortless piece that can be thrown on post-workout and can be styled up from studio to street. For our birthday, we've reinvented the original design with a new red, white and blue palette with a cool retro update. 

February - Union Jack Seamless Base Layers

20 bday
Model wears the Union Jack Seamless Top and Union Jack Seamless Leggings

Our baselayers have been a longstanding customer favourite ever since we first launched our ski collection. One of the things I love about them is that they can be worn when I go on a skiing holiday and as a statement layer in the UK when it's cold.

There is a recurring theme in our anniversary collection of the Union Jack, as we're really proud to be British. So we've designed these completely seamless base layers with a discreet mesh design that is based on the British flag. These are really sweat-wicking and breathable, so they are perfect for outdoor runs and workouts.

March - Oversized Slogan Tee

support women tee
Model wears Oversized Slogan Tee

Sweaty Betty has always been about empowering women through fitness and beyond, ever since I opened our first shop in 1998. I think with everything that's happened recently, 2018 is going to be the year where women are going to stand together. So we wanted to create a limited edition tee to empower and support women, hence our chosen slogan: 'Support Women, Support The World'.

Keep your eyes peeled for the rest of 2018 for more limited edition launches based on classics from our archives #sbturns20. In the meantime shop our new arrivals. 
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