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SS15 'Social Butterfly': New season inspiration

posted on Thursday, 8th January 2015 | find under Fashion
The moment we’ve all been waiting for is here. The all-new Spring Summer 15 ‘Social Butterfly’ collection is officially available in-store and online, with cutting-edge, feminine designs for every sporting discipline. It’s Sweaty Betty’s softest and most ethereal collection yet, marking yet another transformation for British fitness apparel.

Lauren wears Chakra Yoga Crop TopOm Yoga Vest, Hatha Yoga Capris and Embrace Luxe Knitted Yoga Shawl

The concept came to Creative Director Tamara Hill-Norton during a run through the English countryside, with dusk light descending and nature’s finest creatures coming to life. Picture butterflies hovering, bees buzzing and dragonflies darting over still water. Pairing off, as social species are known to do. 

Channelling this natural softness and playful interaction, SS15 delivers feminine, fashion-forward styles you’ll be proud to be seen in – combined with our signature high-performance fabrics to ensure you get the most from your training. In this way we support the athlete’s physical metamorphosis, similar to a caterpillar becoming a butterfly. We join the dancer in her dressing room after rehearsal when her arms are weary and her toes blistered from hours in the studio. We admire the yogi in an effortless headstand and ask her how many years of untiring practise it took to master this single pose. 

Here at Sweaty Betty, we admire that powerful process – the transformation – every bit as much as that final beautiful presentation. For this reason, transformation is at the heart of this season’s collection. We’ve looked to nature for examples of this metamorphosis, and brought intricate insect-inspired mesh and beautiful butterfly prints to the fore. 

Erika wears Body Map Thermal Top and Body Map Thermal Run Tights 

For a closer look at the ‘Social Butterfly’ collection, watch the Spring 2015 campaign video here. Or shop the collection now and be among the first to wear the most innovative new workout looks. 
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