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SS13 Campaign Video Inspiration

posted on Thursday, 20th December 2012 | find under Nutrition
 

Jonty Toosey, director of our latest campaign video, share his inspirations for the shoot, 'The new Spring Summer 2013 brand film for Sweaty Betty is the most experimental to date. Inspired by a super colourful image on the stills shoot mood board, Habana Films decided to create all colour effects in camera by applying bits of coloured plastic and glass directly in front of the lens. The shoot looked more like a mad scientific experiment and was incredibly fiddly. The result is really quite unique, taking the viewer along a somewhat out-wordly journey. The music is by the fabulous Natalie Cook, listen our for the Sweaty Betty lyrics! Enjoy the ride.'
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Loved the videos - clever photography with apt music.
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