New Autumn Collection: the Inspiration
Beyond Blastoff has all the essential ingredients of a Sweaty Betty collection – a determined design team pushing the boundaries of fitness and fashion, months of behind-the-scenes planning and energetic shoots in Champoluc and East London. The hard work has certainly paid off: the newest collection is our most directional and advanced to date, and I couldn’t be more pleased to announce the launch of the autumn season.
It all began with a visit to the Chabot Science Museum at 10,000 Skyline Boulevard, San Francisco. I was fascinated by the exhibit featuring 1970s astronauts. To keep their muscles from deteriorating without gravity, they had to run marathons on treadmills in heavy compression suits.
As I left the museum, the pioneering female astronaut making her way in a male-dominated world seeped into my thoughts. She became, in a way, our role model and muse for the AW13 Collection, which you can see on the designers' mood boards. The design of one compression suit in particular – Dava Newman’s revolutionary Biosuit – inspired the reflective patterns on the Adrenaline Galaxy Capris. Ski has yet to hit the shop floor, but compression suits are strong design influences – watch this space!
For the Dance and Yoga ranges, we looked at supernatural wonders of the world, like galaxies and the Northern Lights. Our designers contacted NASA to see if we could use some of their incredible photography and they were very obliging. I especially love the print used on the Sirsha Yoga Vest. The NASA photography can be seen further across run and yoga statement ranges.
Another print that I have fallen for this season is featured in the Dance Statement range. After discovering the beauty of the Northern Lights waiting at a bus stop in Scotland – you can read more of the story here – our designer Laura created a vibrant aurora kaleidoscopic print. With neon colour pop bindings, the Aurora Dance Outfit is my favourite hero piece for autumn, especially because it so perfectly complements September’s Get Fit 4 Free programme.
Sign up to the newsletter to be the first to know about Get Fit 4 Free, or keep checking back here for the official announcement later this month. In the meantime, I hope you enjoy the new season’s collection as much as I do.