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Greenwich, CT: The inspiration behind the boutique

posted on Thursday, 3rd October 2013 | find under 
First there was a state of the art boutique right in the heart of SoHo, and next another beautifully crafted boutique comes to Greenwich, CT. Revitalised from sweating it out at Soul Cycle and barre classes at our own in-store SoHo studio, the creative team headed East from the city to fit our next USA boutique.

April Shahum, Sweaty Betty’s Visual Merchandiser reveals the inspiration behind this East Coast Boutique’s design.

The theme for the boutique is a fresh, urban gym studio with New England and sailing influences throughout. We took inspiration from the classic New England architecture of the Greenwich area as well as the natural lush, green surrounding countryside.

Whilst the design for the SoHo, NYC saw strong pops of colors creating the mood, the atmosphere of the Greenwich boutique comes through in textures and a muted palette. Despite only being 7 miles away from the bright lights of New York City, Greenwich has a calm, fresh, almost village feel. With this in mind we introduced soft colors of whites, cream and dove grey. Although we couldn’t help but add one cheeky pop of color with a custom made neon pink Sweaty Betty sign! Natural textures are throughout, with tongue and groove wood panels and distressed leather gym props sourced locally.

We’re so excited to bring our British Heritage to such an iconic part of the USA, we’ve created a timeline of Sweaty Betty’s history, marking out milestones in our journey from our first store in Notting Hill to our new step into USA boutiques.
Sweaty Betty Greenwich, CT will be open from 10AM-6PM Monday through Saturday and from 12PM-5PM on Sundays.
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