Behind the Designs of SS12
posted on Tuesday, 27th March 2012 | find under Fashion
The Sweaty Betty Product and Design Teams started working on our current Spring Summer collection back in August 2011. Following months of brainstorms, moodboard creation, supplier meetings, buying trips to the likes of Portugal and Hong Kong, inspections of hundreds of fabric samples, over 100 live clothing fit sessions (with our very own fit model) and at least five rounds of product samples, the collection was finally ready for production in December 2011. Here’s a sneak peak into the colour palettes and hand-drawn stetches from SS12 – just a snippet of what goes on behind the scenes before clothes land in Sweaty Betty boutiques across the nation for your shopping pleasure.