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An English Tea Party

posted on Thursday, 20th May 2010 | find under 

Sweaty Betty Autumn Winter 10; inspired by our heritage, shot in our capital. Yesterday was our AW10 press launch and we held a traditional tea party for the all important press, from Runner’s World to Vogue, Triathlete’s world to Stylist. Complete with vintage (and beautiful) crockery, scones and victoria sponge this was the perfect backdrop to our AW10 collection. Technical boundaries are pushed and broken. Outdoor winter running taken care of. Workout styles are contemporary, with tops off the shoulder and voluminous; bottoms in contrast are skinny with zips and studs. A VOGUE favourite, huge hand knitted accessories introduce catwalk luxury. (HOT TIP: look out for the Culloden Snood)


Anna, Brand Marketing Manager

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