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60s Inspired AW11 Collection Wows Press

posted on Thursday, 14th April 2011 | find under 
Our Autumn Winter Press Day took place yesterday in central Soho – conveniently near our Beak St boutique and the homes of all of our favourite magazines, Vogue, Runner’s World and Elle to name but a few. There were a few challenges; getting 15 mannequins and 2 old school gym horses up two floors via a tiny lift and a technical glitch with a projector that didn't want to play (our very cool vid), but it was all worth it. The day went without a hitch, the video worked and Britain's leading fashion and fitness press all made a visit. Wowed by our stronger than ever collection and 60's theme, Vogue were the first in and our last out, The Guardian. In between we fell in love with Grazia Health Editor Kate Faithfull's leopard print cycle helmet, which coincidently (or not) matched her jacket! And runner's world fell in love with our new run pro range, perfect for the urban runner. Check out the pictures below for a sneak peak into what Autumn has in store for you. It was so exciting I want to share all but will try my best to keep some secrets for AW11!
 
The beginning...
 
 

Time to prep – the before shot...
 



Our inspiration – the SWINGING sixties...
 



Ready and waiting
 

 
 
THE helmet! Grazia Health Editor Kate Faithfull’s cycle helmet that we all fell for!
 



What the press thought...



Anna Howes
Brand & Marketing
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