Sweaty Betty
Behind New Season
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AW15 campaign


An alluring combination of California's laid back West Coast vibe and London's unmistakeable edge, the Tomboy collection is everything you need for the skate park to yoga class, and everywhere in between. It is strong, unexpected and united by the spirit of rebellion. Let this season remind you to be playful, and to leave a mark of individuality wherever you go. It is time to break the mould. It is time to join #TheTomboyTribe.


Autumn Location Story


The Tomboy collection was shot on a runway on the East Coast of England, but not the conventional catwalk you might expect. The Coltishall Airfield in Norfolk is a disused British RAF Base, a concrete playground punctuated by oil spills and tyre skids. A perfect reflection of the unpolished look that pervades the season, this location proved a thrilling site for fashion in action.

AW15 creative inspiration

Inspired by the women transforming the playing field within male-dominated sports, this season's collection seeks to defy gender conventions in fitness and fashion. The Tomboy collection explores inner strength, and how clothing amplifies the expression of self-identity.


Tomboy comprises of many design features that collide to form one of Sweaty Betty's boldest collections yet. From oil spill and tyre skid prints, to daring cutaways and cropped lines, to powerful leather accents - every piece channels traditional areas of masculinity and reclaims them for women.

Tamara's Fashion Edits

See how Tamara is styling the new collection, with trademark British layers in mismatched prints and cool casual roll-up cuffs.


tamaras edits
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