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Sweaty Betty x Living Beyond Breast Cancer

posted on Monday, 26th September 2016 | find under Fitness
With October marking the start of Breast Cancer Awareness month, in the US we have teamed up with LBBC (Living Beyond Breast Cancer) to show our support to the 60,000 people diagnosed with breast cancer each year. $1 from every Sweaty Betty sports bra purchased this month will be donated to LBBC, a charity on a mission to provide people with trusted breast cancer information and a community of support. 

sweaty betty LBBCModel wears Stamina Bra and Challenge Shorts

Who are LBBC?

In 1991 Marisa C. Weiss, MD, a radiation oncologist, was looking for resources and support for her patients who had completed treatment for early-stage breast cancer. She realised that little was available and so teamed up with some of her patients to provide a safe space where women could gain accurate and easy-to-understand breast cancer information from medical experts, while finding and connecting with each other. So LBBC was born.

What do LBBC do?

With a vision to create a world where no one impacted by breast cancer feels alone, LBBC work with sufferers and their families to connect them to information they can trust and support. Whether your a young woman or living with metastatic breast cancer, they offer a option for every age and patient. From an online hub with tips and advice, to a telephone support line provided by volunteers with a personal history of breast cancer - they are on hand to help and educate you on everything from side effects to different types of the disease. 

LBBC also provide a range of events from fun to educational. Alongside webinar's on coping with treatment, there are Twitter chats about Breast Reconstruction and plenty of themed events including 'Pink Wine To Do Good' and 'Paint The Town Pink'. Not to forget their yearly conferences which are designed to help make the best decisions for your treatment and future. LBBC reaches out to over 70,000 people in need of support and information each year, to provide a 'new normal'. 

Sweaty Betty will be donating $1 of every bra sold to LBBC during October 2016, find out more about the charity here. Discover our full range of sports bras and get ready to #stopthedrop and find the perfect bra here.
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