Home   ›   PR Manager

PR Manager

Image (wide) Image (wide) Image (wide)

£35-£38k per annum

We create, empower, innovate, inspire, push the boundaries and most important of all we practise what we preach

From yoga clothes to running kit, ski to beach, workout to tennis apparel, Sweaty Betty is the fitness clothing brand of choice. With 38 boutiques around the UK & US, including concessions in world famous department stores Harrods and Selfridges, Sweaty Betty active wear is synonymous with innovative, feminine designs for enhanced performance.

Our fabulous Marketing team are now rapidly expanding and looking for a proactive and fitness mad PR Manager to join the team. As the figurehead for PR across the business, you will be responsible for developing and delivering the international Sweaty Betty communications strategy. Through excellent relationships you will drive media coverage, to support products, events and campaigns.


Reporting to the Head of Marketing and working closely with our Creative Director, you will be supported by a PR & Marketing Assistant. You will be responsible for press days, shoots and press releases, events, partnerships, blogger outreach and gifting initiatives. Working closely with our US PR agency, you will ensure that our US plan is aligned to brand objectives and relevant to the market.

Responsibilities include:

Global PR

Press, Blogger and celebrity relationships

Seasonal UK and US press days

Seasonal press shoots

Press releases

Media advertising, sponsorship

Gifting programme

Managing PR calendar

Online PR

Digital PR outreach

Blogger events

Offsite link building and content creation 

Visual Identity

Seasonal brand shoots and videos

Seasonal launch fashion shows and video


Set up appropriate partnerships for marketing events and products partnerships working closely with Community Marketing Manager

Generate income from third party brands and suppliers (e.g. fabric suppliers) to support marketing initiatives


Budget Management

Managing and developing PR & Marketing Assistant

Managing US PR Agency


5 years experience in a PR or marketing role (agency or in-house)

A contacts book bursting with relevant press in fashion, fitness and lifestyle

Excellent relationships with key journalists, influencers and stylists

Solid managerial experience

An obsession with the world of both fitness and fashion (most importantly)


You are connected, sociable and stylish. You live an active life and can’t miss your 6am Spin class or your Sunday morning Yoga. You love fitness just as much as you love fashion. From the latest fitness trends to what's happening on the catwalks and on the street. You have a brimming black book of fitness and fashion contacts who you love to workout with and feel as comfortable with editors as you do with bloggers. And you have an insatiable appetite for what's hot and what's not.


Company bonus scheme, generous clothing allowance, 50% off SB all Sweaty Betty merchandise, lots of exercise classes, sample sales, cycle to work scheme … and lots more!


Please email your CV and a covering letter, (telling us why you'd love to work for Sweaty Betty) to iwanttowork@sweatybetty.com

Back to Top
email a friend