The British Fashion Awards and beyond
posted on Monday, 10th December 2012 | find under
It's been a great two weeks here at Sweaty Betty. We introduced our spring summer collection "big blue", inspired by the beautiful almost yogic balletic underwater imagery of the film, to the managers, followed by the catwalk show and the Christmas party.
Then the following day I was off to the British Fashion Awards at the Savoy where the highlights were Stella McCartney winning 2 awards (hooray for british women designing sportswear!), Ronnie Wood's coolest green suit, Victoria Pendleton looking fantastic and Nicholas Kirkwood winning accessory designer of the year (I happened to be wearing his shoes as you can see above!)
We have just had our amazing strategy day for Spring Summer 14 in our Wimbledon yoga studio with all the product and marketing team. Cycled there along the tow path. Talked customer for the whole morning then thought about the fitness trends, competitors (a lot more since the Olympics 2012) and what she will be doing in 2014. Did boot camp on the common for am hour. Cycled home. Swim training for 1 hour, 7x400m, each split getting faster. Exhausted.
Out with the designers tomorrow to check out what everyone is doing and start to gather our thoughts for SS14 in light of strategy day today. Meeting with Selfridges as well to discuss concept designs for our new space.