Sweaty Betty x Movemeant Foundation
Who are Movemeant Foundation?
Movemeant Foundation is a charity on a mission to empower women to feel confident about their bodies by using fitness and physical movement as a way to build self-worth and positive body image. Founded by senior Soul Cycle instructor, Jenny Gaithor after she was tired of being bombarded with images of so-called 'perfection' on Instagram. Movemeant aims to offer self-confidence building tools, resources and experiences where fitness and physical movement play a central role.
What do they do?
Research has found that by middle school, 40-70 percent of girls are dissatisfied with two or more parts of their body, and body satisfaction hits rock bottom between the ages of 12 and 15. To compound body dissatisfaction, 51.7% of women reported no participation in any physical activity.
Aiming to counter this, Movemeant Foundation addresses these issues with large scale 'Dare to Bare' events and grants to schools, communities and other non-profit organizations—providing women across the country with opportunities to move in ways they never thought possible. Now in multiple middle schools, the Movemeant Curriculum offers career and mentor opportunities for women to facilitate conversations with young girls to foster the many ways we can feel about our bodies beyond appearance.
What is Dare to Bare?
Did you see hundreds of women sweating it out in their Sweaty Betty sports bras last autumn? Introducing 'Dare To Bare', Movemeant Foundation's flagship outdoor charity fitness event and the largest body-positive event in the US, supported by Sweaty Betty. Occurring twice a year, in Marina, San Francisco and Union Square Park, New York, you’ll find thousands participating in a series of fitness classes with a twist in their Sweaty Betty sports bras.
Why have we teamed up?
'Sweaty Betty is all about making women feel amazing and as a Mum of two daughters, I find it so empowering to see Jenny and her team working to increase female self-confidence, so I can't wait to help drive the message even further.' says Sweaty Betty's Founder and Creative Director Tamara. 'After the success of last October's Dare to Bare event, where we raised over $132k we wanted to continue the momentum.'
What's to come?
Save the date. Saturday May 20 for Dare to Bare San Francisco, where we'll be supporting a day of workouts (in your Sweaty Betty sports bra obviously) from Soul Cycle and the Bay Area's top instructors, get your tickets here and look out for Sweaty Betty leggings and sports bras on the day. Not on the West Coast? Register for Dare to Bare New York in Union Square on October, 1 2017.
Find out more about Movemeant Foundation here and keep an eye out for more exciting events this year.