Just returning from our SS11 shoot at quirky 1930's hotel burgh island in devon. Blessed with sunshine, a model who could run, beautiful scenery and great hotel rooms and food, "it didn't really feel like work" (the model's words not mine). Add some espresso martinis and late night skinny dipping in the mermaid tidal pool and it was almost verging on holiday-like.
Product highlights for me are a shiny silver blouson swim top and cool grey fisherman pants from "futuristic nautical" beach range, the almost gossamer-fine seamless vests and tops in charcoal and neon orange from "all sport- run", and the tri wetsuit. Loads more fantastic developments for next summer of course...too many to list here.
Off next week to shoot yoga and workout in a ruin.