Home > community > blogs > sweaty betty

On location with Sweaty Betty: How Gunnersbury Park set the scene for SS15

posted on Friday, 9th January 2015 | find under Nutrition
For every Sweaty Betty shoot location, Creative Director Tamara Hill-Norton seeks out destinations with a personal significance and an innately active atmosphere. So as one of the dominant sources of inspiration for the new Spring Summer 15 ‘Social Butterfly’ collection was the English garden, she was thrilled for the opportunity to revisit one of her favourite haunts. 

Lauren wears Upbeat Padded Bra and Tadasana Sweaty Pants

Gunnersbury Park in West London has long been Tamara’s preferred running route – a pocket of serenity within the hustle and bustle of London. Its diverse flora is also home to a plethora of bees, birds and butterflies, proving a fitting setting to showcase the collection’s soft, symmetrical prints, honeycomb mesh panels and intricate laser cut designs. 

A natural backdrop for Sweaty Betty’s ‘Social Butterfly’ collection, Gunnersbury Park set the scene for the new season beautifully. It was especially fitting the new yoga and dance ranges. Our model Madison Keesler put our knitted rehearsal wear to the test, chasse and twirling her way through the gardens. In the background, the park’s historic buildings with their grand pillars and peeling paintwork added a soft urban dimension to the picture. 

Madison wears Arabesque Dance Leotard, Coupe 3/4 Dance Leggings and Fierce Dance Sweat 

Watch the campaign video now and see the new season come to life in one of London’s most iconic settings. 
(Leave blank to show as anonymous)
(Required, this will not display)
Back to Top
email a friend