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AW10 creative trip continues

posted on Wednesday, 7th October 2009 | find under 

We have already been observing dance classes at pineapple and are taken with how confidently the ballet Dancers style themselves. They show off beautifully toned arms and backs with low cut leotards and skinny straps are order of the day. Off the shoulder baggy tees are tied at the waist and stirruped leggings look great with frayed legwarmers.  They are born performers and enjoy showing off their great bodies. We have the challenge to help our customers look as good as them, enhancing their femininity without drawing attention to bits of their body they are less happy with. It's a great challenge.


We are really keen to stick to our british roots and show this through our designs, so we visit Paul smith, Stella McCartney, Burberry, pringle an dover st market (which although stocking primarily foreign brands, it is targeting a british customer) to see how quintessentially british designers achieve this. It is a mixture of reworking classics and humourous crazy creativity. What Italian designer would have bambis runnin in and out of their store?! Expect the unexpected. Which is what we want to achieve with our sportswear.

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