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ABOUT US

BRAND PURPOSE

Tamara’s aim when she founded Sweaty Betty in Notting Hill in 1998 was to redefine the way women dress, transforming activewear into clothing that makes you feel powerful and beautiful. 18 years later, we now have over 50 shops in the UK and US, filled with activewear for more than just working out. Inspired by a love of London style and global travel, these beautifully fitting pieces are made for one wardrobe for every occasion. Add technical fabrics that will help you perform under the toughest conditions, and I guarantee you’ll look amazing.

CORE BELIEFS

HEALTHY & FIT

= HAPPY

We believe in inspiring our customers to lead active lives, because exercise feels great.

DOING THINGS

DIFFERENTLY

We are a pioneering company that aims to make a lasting contribution. Style meets performance. Feminine meets sporty.

BORDERING

OBSESSIVE

We are passionate, bordering on obsessive. We recognise this, so we need friends and family around us at work and home to help us find balance.

COVET WHAT

WE CREATE

We create beautiful products that we all want to wear. Will it make us look good? Will we perform better? The answer must be a resounding yes.

PRACTICE WHAT

WE PREACH

We are evangelical. We cannot help but pass on the knowledge, share the energy and explain the benefits.

EARN OUR

PLACE

NO ONE'S

PERFECT

By working hard in

our local communities,

we earn our place as

a reference point

for wellbeing.

And alongside our love of healthy living, we love having fun and indulging in Cornish clotted cream.

the history of sweaty betty

From humble single-boutique origins in 1998, Sweaty Betty stayed true to its brand purpose and helped one woman at a time to embrace fitness as a way of living. By 2003, Harper's Bazaar celebrated Tamara's vision and success by awarding her the prestigious Entrepreneur of the Year award. Going from strength to strength, Sweaty Betty continued to open new boutiques to meet growing demand for fashion-forward activewear. Opening its first Selfridges concession in 2006, Sweaty Betty cemented its place on the fashion map within its first decade of business. Sweaty Betty is a brand that thrives on the strength of the team. Countless awards for retail interiors, design team innovation and healthy employees demonstrate commitment to the mission.

OUR HISTORY

READ THE FULL STORY HERE >

/au/meet-tamara/

REFRESH YOUR

SHOP NEW ARRIVALS >

MEET THE FOUNDER

& CREATIVE DIRECTOR

FIND OUT MORE >

WORKOUT WARDROBE

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