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about us :: our purpose :: autobiography :: our world :: giving back :: scrapbook :: press

Our purpose
To inspire women to find empowerment through fitness.

Our core beliefs
Healthy + fit = happy
We believe in inspiring our customers to lead active lives – because it feels great

Doing things differently
We are a pioneering company which aims to make a casting contribution. We will do this by challenging conventional wisdom:

Borderline obsessive
We are passionate, bordering on obsessive. We recognise this so need friends and family around us at work as well as at home to compensate.

Green-eyed monster test
Everything we create must pass these tests – is it beautiful?
Will it help us perform better? Will others covet it?

Practice what we preach
We are evangelical. ‘Pass on the knowledge’, ‘share the energy’, ‘explain the benefits’ (we cannot help ourselves)

Earn our place
By working hard in our local communities we will earn our place as a reference point for wellbeing

No one’s perfect
And we still believe in healthy living, having fun and Cornish clotted cream.

 gym wear: Work up a sweat in our range of gym wear . Our gym wear will give you great support while still looking fresh and fashionable.
 yoga clothes: Our yoga wear collection features clothes especially designed for pilates and yoga. From yoga mats to yoga clothes, this range has it all.
 beach wear: Whether you want to make a splash in new swim wear, or cover up in a kaftan, our beach wear collection has everything you need.
 ski wear: Hit the slopes in ski clothes that look great and perform in extreme conditions, our range includes a wide selection of luxurious ski accessories.
 running gear: Our running collection is the best female running gear around, a revolutionary range, in energetic colours.
 tennis clothes: From polo shirts to tennis skirts, our range of tennis clothes has everything you need to get out on the court.
 MBT: MBT stands for Masai Barefoot Technology and is the first footwear to tone and shape the body whilst walking or standing.
 FitFlops: FitFlops have combined fashion with function every step you take in FitFlops helps to tone and trim your legs.
 Jackets: for looking good in light showers and wrapping up on a cold day try donning a feather-light, waterproof jacket with a beautiful silhouette.